Rascasse Audience Intelligence

Hilton Worldwide Target Market in United States

A data profile of the people who buy, follow and care about Hilton Worldwide in United States — modelled from more than twelve digital signal sources. Hilton Worldwide has an estimated audience of 14,840,038 people in United States.

#1among Hotel in United States#221among Brand in United States#207in Travel & Leisure

The average Hilton Worldwide fan in United States is 46.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Black Hawk Down, The Pacific, verizon, with strongest over-indexing on Black Hawk Down (19.87× the country average).

Demographically, the Hilton Worldwide audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hilton Worldwide fan in United States is balanced, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Black Hawk Down.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hilton Worldwide profile in United States.

Audience size
14.8M
in United States
Gender
53.8%♀
46.2% male
Age
46.2
average years
Country rank
#2356
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hilton Worldwide

53.8% are female, 46.2% are male, average age 46.2.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Hilton Worldwide audience in United States
MetricValue
Female53.8%
Male46.2%
Average age46.2
Estimated audience size14,840,038
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Hilton Worldwide audience in United States
Age bracketShare%
16-195%
20-2913%
30-3920%
40-4927%
50+34%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Hilton Worldwide audience comes from United States.

Worldwide audience distribution share by country for Hilton Worldwide
CountryShare
United States44.3%
China10.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hilton Worldwide audience in United States is strongest.

Fig. 05

Top regions by affinity

Hilton Worldwide customers by region in United States
#RegionReachAffinity×
01Hawaii~100K1.99×
02Washington, District of Columbia~70K1.57×
03Virginia~500K1.45×
04Florida~1.5M1.34×
05Arizona~400K1.29×
06Tennessee~400K1.24×
07South Carolina~300K1.23×
08Georgia~500K1.19×
09North Carolina~500K1.19×
10Nevada~200K1.19×
11Colorado~300K1.17×
12Alabama~200K1.17×
13Maryland~300K1.16×
14California~2M1.12×
15Texas~1.5M1.10×
16New Mexico~80K1.10×
17Washington~300K1.06×
18Illinois~500K1.01×
19Louisiana~200K0.98×
20Missouri~200K0.95×
21Ohio~400K0.94×
22Massachusetts~300K0.94×
23Utah~100K0.94×
24Mississippi~100K0.94×
25Vermont~20K0.94×
26New York~800K0.91×
27New Jersey~300K0.91×
28Arkansas~100K0.91×
29Delaware~40K0.91×
30Wisconsin~200K0.90×
31Minnesota~200K0.90×
32Kansas~100K0.90×
33New Hampshire~50K0.90×
34Alaska~30K0.90×
35Wyoming~20K0.90×
36Indiana~200K0.88×
37Kentucky~200K0.87×
38Connecticut~100K0.87×
39Maine~50K0.87×
40Oklahoma~100K0.86×
41Nebraska~60K0.86×
42Pennsylvania~400K0.84×
43Iowa~100K0.84×
44Rhode Island~40K0.84×
45Oregon~100K0.82×
46Michigan~300K0.80×
47South Dakota~30K0.75×
48Idaho~60K0.74×
49Montana~30K0.72×
50West Virginia~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Hilton Worldwide, United States
0.66×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hilton Worldwide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hilton Worldwide audience
#·InterestCategoryAffinity×
01Black Hawk DownMovies & TV19.87×
02The PacificMovies & TV9.50×
03Marriott Hotels & ResortsTravel & Leisure4.91×
04verizonTechnology & Electronics2.89×
05United AirlinesTravel & Leisure2.46×
06American AirlinesTravel & Leisure2.20×
07Macy'sShopping2.11×
08Kohl'sShopping1.91×
09Wells FargoBusiness & Career1.86×
10HotelsTravel & Leisure1.81×
11AirbnbTravel & Leisure1.81×
12Target CorporationShopping1.70×
13FIFA World CupSports1.65×
14PinterestInternet & Social Media1.61×
15U.S. stateTravel & Leisure1.59×
16MedicineBusiness & Career1.59×
17WalmartShopping1.57×
18NatureHome & Garden1.55×
19Real estateBusiness & Career1.53×
20Home improvementHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hilton Worldwide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hilton Worldwide audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.61×
Quality AwarenessPREMIUM1.55×
DIY MentalityTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hilton Worldwide audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
ExtroversionTHRILL1.10×
SpiritualityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hilton Worldwide's target market in United States?

Hilton Worldwide's target market in United States covers an estimated 14,840,038 people, concentrated in California and Texas.

02

What is the gender split and age of Hilton Worldwide customers?

53.8% of the Hilton Worldwide audience are female, 46.2% are male, with an average age of 46.2 years.

03

Which brands do Hilton Worldwide fans like most?

Hilton Worldwide fans show strongest brand affinity for Black Hawk Down (19.87×), The Pacific (9.5×), and verizon (2.89×) over the country average.

04

Where do Hilton Worldwide fans live in United States?

Hilton Worldwide fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hilton Worldwide fans also like?

Beyond Hilton Worldwide itself, the audience over-indexes on The Pacific (9.5×), verizon (2.89×), American Airlines (2.2×), and Marriott Hotels & Resorts (4.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Hilton Worldwide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Worldwide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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