Hilton Worldwide Audience in United States

Hilton Worldwide logo

Hilton Worldwide has an estimated audience of 14,731,782 people in United States. 53.8% are female, 46.2% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Black Hawk Down, The Pacific, verizon, American Airlines, Marriott Hotels & Resorts.

The average Hilton Worldwide fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Black Hawk Down, The Pacific, verizon, with strongest over-indexing on Black Hawk Down (19.87× the country average). Demographically, the Hilton Worldwide audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Hilton Worldwide fans

Demographic split for Hilton Worldwide audience in United States
MetricValue
Female53.8%
Male46.2%
Average age46.2
Estimated audience size14,731,782

Audience persona

The typical Hilton Worldwide fan in United States is balanced, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Black Hawk Down.

Top regions in United States

Top regions ranked by reach for Hilton Worldwide in United States
RegionReachAffinity
California1,884,7731.16×
Texas1,480,1901.17×
Florida1,390,1541.39×
New York782,2080.95×
Georgia569,4791.25×
North Carolina553,7621.25×
Virginia532,6421.48×
Illinois520,2651.06×
Ohio436,0930.96×
Pennsylvania428,3850.86×
Arizona414,3991.38×
Tennessee364,4921.23×
New Jersey359,9820.96×
Washington327,1081.11×
Michigan318,2620.83×
Maryland302,3781.19×
Massachusetts284,7830.98×
South Carolina278,8871.26×
Colorado272,5041.17×
Alabama245,3041.19×
Indiana236,1750.88×
Missouri228,7280.96×
Wisconsin196,3870.89×
Minnesota194,8420.92×
Louisiana190,6811×
Nevada173,4201.22×
Kentucky159,3110.86×
Oregon138,4290.82×
Oklahoma135,6720.83×
Connecticut131,6890.89×
Utah123,7660.94×
Hawaii120,4751.9×
Mississippi110,6570.91×
Arkansas104,9180.86×
Kansas103,1960.89×
Iowa99,6700.82×
New Mexico79,0321.07×
Washington, District of Columbia68,7631.55×
Nebraska61,4440.83×
Idaho53,0540.72×
New Hampshire50,1810.86×
Maine43,8830.83×
West Virginia41,3910.6×
Rhode Island38,2500.82×
Delaware36,9420.91×
Montana27,0990.66×
Alaska25,8160.82×
South Dakota23,0920.68×
Vermont22,1000.85×
Wyoming17,3520.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hilton Worldwide audience
BrandAffinityCategory
Black Hawk Down19.87×Movies & TV
The Pacific9.5×Movies & TV
verizon2.89×Technology & Electronics
American Airlines2.2×Travel & Leisure
Marriott Hotels & Resorts4.91×Travel & Leisure
Macy's2.11×Shopping
Hotels1.81×Travel & Leisure
U.S. state1.59×Travel & Leisure
Kohl's1.91×Shopping
Real estate1.53×Business & Career
Home improvement1.53×Home & Garden
Nature1.55×Home & Garden
Walmart1.57×Shopping
Lowe's1.76×Shopping
Target Corporation1.7×Shopping
Medicine1.59×Business & Career
United Airlines2.46×Travel & Leisure
Pinterest1.61×Internet & Social Media
Wells Fargo1.86×Business & Career
Airbnb1.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hilton Worldwide audience
TraitClusterScore
Quality AwarenessPREMIUM1.71
TravellingTHRILL1.57
Luxury OrientationPREMIUM1.42
Family OrientationCONSERVATISM1.34
Convenience OrientationPREMIUM1.28
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Hilton Worldwide
CountryShare
United States44.7%
China10.5%
United Kingdom5.3%

See Hilton Worldwide audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Hilton Worldwide have in United States?

Hilton Worldwide has an estimated audience of 14,731,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Hilton Worldwide fans?

53.8% of Hilton Worldwide fans are female, 46.2% are male, with an average age of 46.2 years.

Which brands do Hilton Worldwide fans like most?

Hilton Worldwide fans show strongest brand affinity for Black Hawk Down (19.87×), The Pacific (9.5×), and verizon (2.89×) over the country average.

Where do Hilton Worldwide fans live in United States?

Hilton Worldwide fans in United States are most concentrated in California (reach 1,884,773), Texas (reach 1,480,190), and Florida (reach 1,390,154). These three regions account for the largest share of the active audience.

What other brands do Hilton Worldwide fans also like?

Beyond Hilton Worldwide itself, the audience over-indexes on The Pacific (9.5×), verizon (2.89×), American Airlines (2.2×), and Marriott Hotels & Resorts (4.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Worldwide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.