United Airlines Audience in United States

United Airlines logo

United Airlines has an estimated audience of 37,157,866 people in United States. 49.3% are female, 50.7% are male, average age 42.8. Top regions: California, Texas, New Jersey. Top brand affinities: 7-Eleven, Cooper Flagg, Dallas Mavericks, Portland Trail Blazers, Miami Heat.

The average United Airlines fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include 7-Eleven, Cooper Flagg, Dallas Mavericks, with strongest over-indexing on 7-Eleven (6.38× the country average). Demographically, the United Airlines audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of United Airlines fans

Demographic split for United Airlines audience in United States
MetricValue
Female49.3%
Male50.7%
Average age42.8
Estimated audience size37,157,866

Audience persona

The typical United Airlines fan in United States is balanced, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for United Airlines in United States
RegionReachAffinity
California5,224,5931.28×
Texas3,925,9511.23×
New Jersey2,574,4502.72×
Florida2,486,3690.99×
Illinois2,187,1651.77×
New York2,057,6960.99×
Colorado1,580,0852.7×
Virginia1,184,1161.31×
Pennsylvania993,6660.79×
Ohio963,3690.84×
North Carolina744,2800.67×
Maryland687,0431.08×
Arizona678,1290.89×
Georgia589,2300.51×
Washington572,8930.77×
Massachusetts546,3520.75×
Michigan539,2380.55×
Wisconsin535,1540.96×
Tennessee494,2250.66×
Indiana479,1500.71×
Missouri457,3820.76×
Oregon440,5751.03×
Hawaii428,4542.68×
Nevada426,3521.19×
Louisiana396,7180.83×
South Carolina373,7150.67×
Minnesota311,7540.59×
Iowa276,1160.9×
Connecticut264,0980.71×
Oklahoma262,8920.64×
Alabama249,0580.48×
Kansas244,9030.84×
Kentucky240,1100.52×
Utah229,1510.69×
Nebraska202,0121.08×
Idaho197,1671.06×
Arkansas193,1740.63×
Montana174,7351.7×
Washington, District of Columbia165,1181.48×
New Mexico164,1110.88×
Mississippi153,5140.5×
Wyoming107,3821.95×
Maine102,6380.77×
South Dakota94,4681.1×
New Hampshire84,1420.57×
North Dakota80,3991.05×
West Virginia73,4410.42×
Alaska71,0040.89×
Rhode Island70,6830.6×
Vermont64,9971×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United Airlines audience
BrandAffinityCategory
7-Eleven6.38×Shopping
Cooper Flagg5.44×Sports
Dallas Mavericks5.96×Sports
Portland Trail Blazers5.98×Sports
Miami Heat4.46×Sports
Dallas (1978 TV series)7.73×Movies & TV
Fort Worth, Texas5.16×Travel & Leisure
Telemundo4.2×Movies & TV
San Antonio4.15×Travel & Leisure
Malaysia Airlines14.62×Travel & Leisure
Major League Soccer3.54×Sports
Monterrey5.73×Travel & Leisure
Arlington, Texas6.43×Travel & Leisure
Six Flags Over Texas6.88×Travel & Leisure
University of North Texas7.31×Business & Career
FlightAware5.02×Travel & Leisure
Baltimore3.69×Travel & Leisure
University of Oklahoma6.61×Business & Career
Texas Christian University7.2×Business & Career
Clayton Kershaw7.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United Airlines audience
TraitClusterScore
Luxury OrientationPREMIUM2.53
Risk AppetiteTHRILL2.34
TravellingTHRILL1.4
IndulgenceJOY1.35
Quality AwarenessPREMIUM1.23
Career OrientationPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for United Airlines
CountryShare
United States68.8%
China3.4%
Canada2.4%

See United Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does United Airlines have in United States?

United Airlines has an estimated audience of 37,157,866 people in United States, concentrated in California and Texas.

What is the gender split and age of United Airlines fans?

49.3% of United Airlines fans are female, 50.7% are male, with an average age of 42.8 years.

Which brands do United Airlines fans like most?

United Airlines fans show strongest brand affinity for 7-Eleven (6.38×), Cooper Flagg (5.44×), and Dallas Mavericks (5.96×) over the country average.

Where do United Airlines fans live in United States?

United Airlines fans in United States are most concentrated in California (reach 5,224,593), Texas (reach 3,925,951), and New Jersey (reach 2,574,450). These three regions account for the largest share of the active audience.

What other brands do United Airlines fans also like?

Beyond United Airlines itself, the audience over-indexes on Cooper Flagg (5.44×), Dallas Mavericks (5.96×), Portland Trail Blazers (5.98×), and Miami Heat (4.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.