Rascasse Audience Intelligence

Telemundo Audience in United States

A data profile of the people who buy, follow and care about Telemundo in United States — modelled from more than twelve digital signal sources. Telemundo has an estimated audience of 16,454,783 people in United States.

#26among TV Channel in United States#141in Movies & TV

The average Telemundo fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Google Maps, Spanish language, United Airlines, with strongest over-indexing on Google Maps (5.43× the country average).

Demographically, the Telemundo audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Telemundo fan in United States is balanced, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telemundo profile in United States.

Audience size
16.5M
in United States
Gender
54.9%♀
45.1% male
Age
36.8
average years
Country rank
#2103
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Telemundo

54.9% are female, 45.1% are male, average age 36.8.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Telemundo audience in United States
MetricValue
Female54.9%
Male45.1%
Average age36.8
Estimated audience size16,454,783
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Telemundo audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

50.2%

of the worldwide Telemundo audience comes from United States.

Worldwide audience distribution share by country for Telemundo
CountryShare
United States50.2%
Mexico15.5%
Colombia7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telemundo audience in United States is strongest.

Fig. 05

Top regions by affinity

Telemundo fans by region: top regions in United States
#RegionReachAffinity×
01Florida~4M3.73×
02Texas~4M2.67×
03New Jersey~1M2.55×
04California~4.5M2.35×
05Connecticut~400K2.30×
06Nevada~400K2.25×
07New York~2M1.95×
08Arizona~600K1.90×
09New Mexico~200K1.84×
10Massachusetts~500K1.61×
11Rhode Island~80K1.57×
12Illinois~800K1.48×
13Maryland~400K1.46×
14Utah~200K1.23×
15Georgia~600K1.14×
16Virginia~400K1.07×
17Delaware~50K1.07×
18North Carolina~500K1.05×
19Washington, District of Columbia~50K1.02×
20Pennsylvania~600K1.01×
21Colorado~300K0.99×
22Wisconsin~200K0.91×
23Oklahoma~200K0.87×
24Louisiana~200K0.84×
25Oregon~200K0.83×
26Kansas~100K0.78×
27Washington~300K0.76×
28Nebraska~60K0.76×
29Arkansas~100K0.73×
30Tennessee~200K0.68×
31Indiana~200K0.67×
32South Carolina~200K0.65×
33Idaho~50K0.64×
34Minnesota~100K0.55×
35Alabama~100K0.55×
36New Hampshire~30K0.50×
37Iowa~70K0.49×
38South Dakota~20K0.49×
39Alaska~20K0.49×
40Kentucky~100K0.48×
41Vermont~10K0.47×
42Ohio~200K0.46×
43North Dakota~20K0.45×
44Mississippi~60K0.42×
45Montana~20K0.41×
46Missouri~100K0.39×
47Hawaii~30K0.37×
48Maine~20K0.36×
49West Virginia~30K0.35×
50Michigan~100K0.33×
Fig. 06

Affinity by region

Affinity by region — Telemundo, United States
0.33×1.00×3.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telemundo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telemundo audience
#·InterestCategoryAffinity×
01RonaldinhoSports8.53×
02Saw (franchise)Movies & TV6.88×
03WazeInternet & Social Media5.86×
04Google MapsInternet & Social Media5.43×
05Western UnionBusiness & Career5.08×
06Spanish languagePolitics & Society5.06×
07Liga MXSports4.80×
08Portland Trail BlazersSports4.40×
09United AirlinesTravel & Leisure4.20×
10Dallas MavericksSports4.11×
11Las VegasTravel & Leisure3.78×
12Obsessed (2009 film)Movies & TV3.18×
13Miami HeatSports2.80×
14WhataburgerFood & Beverages2.75×
15Super BowlSports2.74×
16The UPS StoreShopping2.10×
17RadioTechnology & Electronics2.09×
187-ElevenShopping2.05×
19WalgreensShopping1.78×
20American AirlinesTravel & Leisure1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telemundo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telemundo audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.44×
IndulgenceJOY1.38×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telemundo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
PatriotismCONSERVATISM0.83×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Telemundo have in United States?

Telemundo has an estimated audience of 16,454,783 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Telemundo fans?

54.9% of Telemundo fans are female, 45.1% are male, with an average age of 36.8 years.

03

Which brands do Telemundo fans like most?

Telemundo fans show strongest brand affinity for Google Maps (5.43×), Spanish language (5.06×), and United Airlines (4.2×) over the country average.

04

Where do Telemundo fans live in United States?

Telemundo fans in United States are most concentrated in California (reach ~4.5M), Florida (reach ~4M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Telemundo fans also like?

Beyond Telemundo itself, the audience over-indexes on Spanish language (5.06×), United Airlines (4.2×), Las Vegas (3.78×), and Western Union (5.08×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Telemundo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Telemundo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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