Telemundo Audience in United States

Telemundo has an estimated audience of 16,551,564 people in United States. 54.9% are female, 45.1% are male, average age 36.8. Top regions: Florida, California, Texas. Top brand affinities: Google Maps, Las Vegas, Liga MX, United Airlines, Autism Awareness.

The average Telemundo fan in United States is 36.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Google Maps, Las Vegas, Liga MX, with strongest over-indexing on Google Maps (3.75× the country average). Demographically, the Telemundo audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Telemundo fans

Demographic split for Telemundo audience in United States
MetricValue
Female54.9%
Male45.1%
Average age36.8
Estimated audience size16,551,564

Audience persona

The typical Telemundo fan in United States is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Telemundo in United States
RegionReachAffinity
Florida4,664,0984.16×
California4,098,5062.25×
Texas4,080,2792.87×
New York1,811,9431.96×
New Jersey1,173,9352.79×
Illinois857,1411.55×
Arizona665,9151.97×
Pennsylvania635,6441.14×
Georgia576,2781.13×
Massachusetts572,3301.76×
North Carolina531,6171.07×
Virginia429,2571.06×
Connecticut427,9052.58×
Maryland423,0461.49×
Nevada344,1312.15×
Wisconsin248,3621×
Ohio247,8430.49×
Colorado237,5010.91×
Washington236,0430.71×
Tennessee200,1480.6×
Indiana188,7880.62×
Louisiana182,6220.86×
New Mexico165,1231.99×
South Carolina159,5230.64×
Oklahoma154,8060.84×
Utah152,2201.03×
Oregon130,2100.69×
Minnesota119,6950.5×
Michigan117,0830.27×
Alabama103,6480.45×
Kansas93,1350.71×
Rhode Island83,7361.59×
Missouri80,7170.3×
Arkansas77,3360.57×
Kentucky76,0560.37×
Iowa53,3970.39×
Delaware48,5171.06×
Nebraska48,0540.58×
Mississippi43,1740.32×
Washington, District of Columbia42,3470.85×
Idaho38,8640.47×
New Hampshire27,8850.43×
Hawaii15,8230.22×
West Virginia13,2350.17×
Maine10,8010.18×
South Dakota10,4670.27×
Alaska9,2690.26×
North Dakota8,7360.26×
Montana5,7570.13×
Wyoming5,2590.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Telemundo audience
BrandAffinityCategory
Google Maps3.75×Internet & Social Media
Las Vegas3.88×Travel & Leisure
Liga MX6.96×Sports
United Airlines3.5×Travel & Leisure
Autism Awareness4.74×Health
Diabetes mellitus awareness3.27×Health
Dallas Mavericks3.7×Sports
Singer-songwriter1.9×Music & Radio
Miami Heat3.1×Sports
Portland Trail Blazers3.93×Sports
Super Bowl2.33×Sports
The UPS Store2.02×Shopping
Dollar General1.69×Shopping
American Airlines1.61×Travel & Leisure
Jumanji7.61×Movies & TV
Houston Astros3.45×Sports
Scooby-Doo2.14×Movies & TV
Club América4.21×Sports
Microblogging3.55×Technology & Electronics
Planet Fitness1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Telemundo audience
TraitClusterScore
ExtroversionTHRILL1.04
Risk AppetiteTHRILL1.02
Family OrientationCONSERVATISM0.99
MindfulnessBALANCE0.98
Need for SecurityCONSERVATISM0.98
Quality AwarenessPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Telemundo
CountryShare
United States50.4%
Mexico15.5%
Colombia7.5%

See Telemundo audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Telemundo have in United States?

Telemundo has an estimated audience of 16,551,564 people in United States, concentrated in Florida and California.

What is the gender split and age of Telemundo fans?

54.9% of Telemundo fans are female, 45.1% are male, with an average age of 36.8 years.

Which brands do Telemundo fans like most?

Telemundo fans show strongest brand affinity for Google Maps (3.75×), Las Vegas (3.88×), and Liga MX (6.96×) over the country average.

Where do Telemundo fans live in United States?

Telemundo fans in United States are most concentrated in Florida (reach 4,664,098), California (reach 4,098,506), and Texas (reach 4,080,279). These three regions account for the largest share of the active audience.

What other brands do Telemundo fans also like?

Beyond Telemundo itself, the audience over-indexes on Las Vegas (3.88×), Liga MX (6.96×), United Airlines (3.5×), and Autism Awareness (4.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Telemundo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.