Super Bowl Audience in United States
Super Bowl has an estimated audience of 36,247,515 people in United States. 44.1% are female, 55.9% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: 7-Eleven, United Airlines, NFL, Cooper Flagg, American Airlines.
The average Super Bowl fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 7-Eleven, United Airlines, NFL, with strongest over-indexing on 7-Eleven (4.28× the country average). Demographically, the Super Bowl audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: American football
Demographics of Super Bowl fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 33.1 |
| Estimated audience size | 36,247,515 |
Audience persona
The typical Super Bowl fan in United States is more male, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for 7-Eleven.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,805,355 | 1.21× |
| Texas | 3,400,552 | 1.09× |
| Florida | 2,348,268 | 0.96× |
| New York | 2,009,930 | 0.99× |
| Pennsylvania | 1,477,268 | 1.21× |
| Illinois | 1,148,669 | 0.95× |
| Arizona | 1,128,051 | 1.52× |
| Michigan | 1,033,460 | 1.09× |
| North Carolina | 1,021,511 | 0.94× |
| Georgia | 1,019,125 | 0.91× |
| Ohio | 1,018,872 | 0.91× |
| New Jersey | 954,386 | 1.04× |
| Virginia | 925,753 | 1.05× |
| Massachusetts | 859,188 | 1.2× |
| Washington | 837,856 | 1.15× |
| Alabama | 739,086 | 1.46× |
| Maryland | 733,205 | 1.18× |
| Tennessee | 620,536 | 0.85× |
| Missouri | 606,331 | 1.04× |
| Indiana | 600,930 | 0.91× |
| Colorado | 581,620 | 1.02× |
| Wisconsin | 555,915 | 1.02× |
| Minnesota | 503,525 | 0.97× |
| South Carolina | 501,085 | 0.92× |
| Louisiana | 500,653 | 1.07× |
| Kentucky | 436,240 | 0.96× |
| Oregon | 417,362 | 1× |
| Oklahoma | 371,000 | 0.92× |
| Nevada | 349,843 | 1× |
| Connecticut | 349,412 | 0.96× |
| Kansas | 341,392 | 1.2× |
| Utah | 328,912 | 1.01× |
| Iowa | 263,970 | 0.88× |
| Arkansas | 255,369 | 0.86× |
| Mississippi | 237,028 | 0.79× |
| Hawaii | 171,374 | 1.1× |
| Nebraska | 163,104 | 0.9× |
| New Mexico | 156,123 | 0.86× |
| West Virginia | 153,802 | 0.91× |
| Idaho | 146,751 | 0.81× |
| New Hampshire | 129,645 | 0.91× |
| Washington, District of Columbia | 122,929 | 1.13× |
| Maine | 103,334 | 0.8× |
| Rhode Island | 103,116 | 0.89× |
| Alaska | 99,239 | 1.28× |
| Delaware | 95,963 | 0.96× |
| Montana | 92,286 | 0.92× |
| South Dakota | 64,379 | 0.77× |
| North Dakota | 60,556 | 0.81× |
| Vermont | 55,231 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7-Eleven | 4.28× | Shopping |
| United Airlines | 3.9× | Travel & Leisure |
| NFL | 1.62× | Sports |
| Cooper Flagg | 3.66× | Sports |
| American Airlines | 2.01× | Travel & Leisure |
| Dallas Mavericks | 3.82× | Sports |
| Portland Trail Blazers | 4.21× | Sports |
| Miami Heat | 3.22× | Sports |
| Bill Belichick | 4.29× | Sports |
| NFL Network | 2.02× | Sports |
| Quinceañera (telenovela) | 3.09× | Movies & TV |
| Major League Soccer | 2.55× | Sports |
| Telemundo | 2.74× | Movies & TV |
| Aaron Rodgers | 2.29× | Sports |
| Fort Worth, Texas | 3.21× | Travel & Leisure |
| Dallas (1978 TV series) | 4.51× | Movies & TV |
| Six Flags Over Texas | 4.46× | Travel & Leisure |
| National Football League draft | 3.44× | Sports |
| University of Oklahoma | 4.46× | Business & Career |
| CBS Sports | 1.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.28 |
| Risk Appetite | THRILL | 1.92 |
| Patriotism | CONSERVATISM | 1.13 |
| Social Media Usage | JOY | 1.11 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Extroversion | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.7% |
| Canada | 3.9% |
| Germany | 3.5% |
See Super Bowl audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
- Shedeur Sanders (27,483,127)
Frequently asked questions
How many fans does Super Bowl have in United States?
Super Bowl has an estimated audience of 36,247,515 people in United States, concentrated in California and Texas.
What is the gender split and age of Super Bowl fans?
44.1% of Super Bowl fans are female, 55.9% are male, with an average age of 33.1 years.
Which brands do Super Bowl fans like most?
Super Bowl fans show strongest brand affinity for 7-Eleven (4.28×), United Airlines (3.9×), and NFL (1.62×) over the country average.
Where do Super Bowl fans live in United States?
Super Bowl fans in United States are most concentrated in California (reach 4,805,355), Texas (reach 3,400,552), and Florida (reach 2,348,268). These three regions account for the largest share of the active audience.
What other brands do Super Bowl fans also like?
Beyond Super Bowl itself, the audience over-indexes on United Airlines (3.9×), NFL (1.62×), Cooper Flagg (3.66×), and American Airlines (2.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Super Bowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.