Rascasse Audience Intelligence

Super Bowl Fan Demographics in United States

Super Bowl has an estimated audience of 36.2M people in United States.

#2among American football in United States
#10among events in United States#37in Sports

The average Super Bowl fan in United States is 33.9 years old, more male, and lives primarily in California.

By number of fans, Super Bowl ranks #2 among the 2717 objects in American football in United States — 4.2× the group median.

Its fans are 3.6 years younger than the group average of 37.5.

Women make up 44.1% of the fan base, 9.3 percentage points more than the group average.

Compared with the other 2716 objects in American football, Super Bowl fans stand out for their interest in Dallas (1978 TV series), Six Flags Over Texas and University of Oklahoma.

Interest is seasonal: January, February and December account for 96% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Dallas (1978 TV series), Six Flags Over Texas, University of Oklahoma, with strongest over-indexing on Dallas (1978 TV series) (4.51× the country average).

Demographically, the Super Bowl audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Family Orientation, Need for Security.

The typical Super Bowl fan in United States is more male, around 33.9 years old, with strong Family Orientation tendencies and a notable affinity for Dallas (1978 TV series).

Category: Sports · Type: Event · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
36.2M
in United States
Gender
44.1%♀
55.9% male
Age
33.9
average years
Country rank
#663
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Super Bowl fans

44.1% are female, 55.9% are male, average age 33.9.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Super Bowl audience in United States
MetricValue
Female44.1%
Male55.9%
Average age33.9
Estimated audience size36.2M
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Super Bowl audience in United States
Age bracketShare%
16-2437%
25-3421%
35-4416%
45-5414%
55+11%
Fig. 04

Worldwide distribution

61.5%

of the worldwide Super Bowl audience comes from United States.

Worldwide audience distribution share by country for Super Bowl
CountryShare
United States61.5%
Canada4.0%
Germany3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Super Bowl fans by region: top regions in United States
#RegionReachAffinity×
01Washington~1M1.31×
02Arizona~1M1.29×
03Alabama~700K1.25×
04Massachusetts~900K1.19×
05Alaska~90K1.19×
06California~5M1.15×
07Pennsylvania~1.5M1.13×
08Kansas~400K1.13×
09Colorado~700K1.10×
10Hawaii~200K1.10×
11Maryland~700K1.06×
12Connecticut~400K1.06×
13New Hampshire~200K1.06×
14Washington, District of Columbia~80K1.05×
15Michigan~1M1.04×
16Texas~2.5M1.03×
17Rhode Island~100K1.03×
18Louisiana~500K1.01×
19Utah~400K1.01×
20Oregon~500K1.00×
21Illinois~1.5M0.99×
22Virginia~900K0.99×
23Wisconsin~600K0.99×
24Nebraska~200K0.99×
25Missouri~700K0.98×
26North Carolina~1M0.97×
27New Jersey~1M0.97×
28Nevada~300K0.97×
29Iowa~300K0.97×
30Ohio~1M0.96×
31Indiana~700K0.96×
32Georgia~1M0.95×
33West Virginia~200K0.95×
34Delaware~100K0.95×
35Kentucky~500K0.94×
36Montana~100K0.94×
37Florida~2M0.93×
38New York~2M0.93×
39Minnesota~600K0.93×
40Arkansas~300K0.93×
41Tennessee~700K0.92×
42Maine~100K0.92×
43Vermont~60K0.92×
44Idaho~200K0.91×
45South Carolina~500K0.89×
46Oklahoma~400K0.89×
47Mississippi~300K0.88×
48New Mexico~200K0.88×
49South Dakota~80K0.88×
50North Dakota~70K0.86×
Fig. 06

Affinity by region

Affinity by region — Super Bowl, United States
0.86×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Super Bowl audience vs. the country average
#·InterestCategoryAffinity×
01Dallas (1978 TV series)Movies & TV4.51×
02Six Flags Over TexasTravel & Leisure4.46×
03University of OklahomaBusiness & Career4.46×
04Bill BelichickSports4.29×
057-ElevenShopping4.28×
06Portland Trail BlazersSports4.21×
07United AirlinesTravel & Leisure3.90×
08Dallas MavericksSports3.82×
09Cooper FlaggSports3.66×
10Miami HeatSports3.22×
11Fort Worth, TexasTravel & Leisure3.21×
12Luka DoncicSports3.11×
13Quinceañera (telenovela)Movies & TV3.09×
14TelemundoMovies & TV2.74×
15Major League SoccerSports2.55×
16NFL NetworkSports2.02×
17American AirlinesTravel & Leisure2.01×
18CBS SportsMovies & TV1.73×
19NFLSports1.62×
20Lindsey GrahamPolitics & Society1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Super Bowl audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Super Bowl audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.13×
Need for SecurityCONSERVATISM1.08×
Community OrientationOPEN1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Super Bowl audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
ExtroversionTHRILL0.75×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Super Bowl over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/super-bowl-2868” · Methodology