Rascasse Audience Intelligence

Quinceañera (telenovela) Audience in United States

A data profile of the people who buy, follow and care about Quinceañera (telenovela) in United States — modelled from more than twelve digital signal sources. Quinceañera (telenovela) has an estimated audience of 15,146,567 people in United States.

#1among Telenovela in United States#40among Movie / TV Show / Series in United States#156in Movies & TV

The average Quinceañera (telenovela) fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shopping malls, Discount stores, Soap opera, with strongest over-indexing on Shopping malls (6.04× the country average).

Demographically, the Quinceañera (telenovela) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quinceañera (telenovela) fan in United States is more female, around 39.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Shopping malls.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Telenovela

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quinceañera (telenovela) profile in United States.

Audience size
15.1M
in United States
Gender
74.4%♀
25.6% male
Age
39.1
average years
Country rank
#2310
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quinceañera (telenovela) viewers

74.4% are female, 25.6% are male, average age 39.1.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Quinceañera (telenovela) audience in United States
MetricValue
Female74.4%
Male25.6%
Average age39.1
Estimated audience size15,146,567
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Quinceañera (telenovela) audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4922%
50+17%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Quinceañera (telenovela) audience comes from United States.

Worldwide audience distribution share by country for Quinceañera (telenovela)
CountryShare
United States81.9%
Mexico3.7%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quinceañera (telenovela) audience in United States is strongest.

Fig. 05

Top regions by affinity

Quinceañera (telenovela) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.02×
02Massachusetts~80K1.65×
03Vermont~7K1.54×
04Oregon~40K1.52×
05Washington~70K1.51×
06California~400K1.49×
07Connecticut~40K1.47×
08New York~200K1.44×
09Colorado~50K1.40×
10Maine~10K1.35×
11Rhode Island~10K1.24×
12Illinois~100K1.22×
13New Hampshire~10K1.18×
14Minnesota~40K1.15×
15Virginia~70K1.14×
16New Jersey~70K1.13×
17Maryland~50K1.09×
18Montana~7K1.09×
19Idaho~10K1.04×
20Utah~20K1.03×
21North Carolina~70K0.99×
22Texas~200K0.96×
23Pennsylvania~80K0.96×
24Arizona~50K0.96×
25Wisconsin~30K0.95×
26New Mexico~10K0.95×
27Georgia~60K0.87×
28Tennessee~40K0.87×
29Michigan~50K0.86×
30South Carolina~30K0.84×
31Hawaii~9K0.84×
32Nevada~20K0.83×
33Kansas~20K0.82×
34Alaska~4K0.81×
35Delaware~5K0.79×
36Missouri~30K0.78×
37Nebraska~9K0.78×
38Ohio~60K0.76×
39Oklahoma~20K0.76×
40Indiana~30K0.75×
41Iowa~20K0.75×
42Arkansas~10K0.73×
43Florida~100K0.71×
44Alabama~20K0.68×
45Kentucky~20K0.68×
46Louisiana~20K0.67×
47North Dakota~3K0.60×
48South Dakota~3K0.58×
49Mississippi~10K0.52×
50West Virginia~6K0.50×
Fig. 06

Affinity by region

Affinity by region — Quinceañera (telenovela), United States
0.50×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quinceañera (telenovela) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quinceañera (telenovela) audience
#·InterestCategoryAffinity×
01Tobias HarrisSports20.00×
02Bill RussellSports20.00×
03Charles BarkleySports16.01×
04TupperwareHome & Garden14.17×
05America FerreraMovies & TV13.19×
06Disneyland ParisTravel & Leisure12.60×
07Saw (franchise)Movies & TV12.47×
08Soap operaMovies & TV9.49×
09Single-family detached homeHome & Garden9.12×
10CliniqueBeauty & Wellness8.90×
11Discount storesShopping6.77×
12Shopping mallsShopping6.04×
13Mortgage loansBusiness & Career4.70×
14FurnitureHome & Garden3.59×
15SephoraShopping3.54×
16Domino's PizzaFood & Beverages3.43×
17PinterestInternet & Social Media3.16×
18McDonald'sFood & Beverages2.90×
19Classical musicMusic & Radio2.79×
20PhotographyArts & Culture1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quinceañera (telenovela) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quinceañera (telenovela) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.96×
Convenience OrientationPREMIUM1.90×
Quality AwarenessPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quinceañera (telenovela) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.56×
IndividualismJOY0.77×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quinceañera (telenovela) have in United States?

Quinceañera (telenovela) has an estimated audience of 15,146,567 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Quinceañera (telenovela) viewers?

74.4% of Quinceañera (telenovela) fans are female, 25.6% are male, with an average age of 39.1 years.

03

Which brands do Quinceañera (telenovela) fans like most?

Quinceañera (telenovela) fans show strongest brand affinity for Shopping malls (6.04×), Discount stores (6.77×), and Soap opera (9.49×) over the country average.

04

Where do Quinceañera (telenovela) fans live in United States?

Quinceañera (telenovela) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Quinceañera (telenovela) fans also like?

Beyond Quinceañera (telenovela) itself, the audience over-indexes on Discount stores (6.77×), Soap opera (9.49×), Mortgage loans (4.7×), and Furniture (3.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Quinceañera (telenovela). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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