Rascasse Audience Intelligence

Tobias Harris Audience in United States

A data profile of the people who buy, follow and care about Tobias Harris in United States — modelled from more than twelve digital signal sources. Tobias Harris has an estimated audience of 1,808,904 people in United States.

#240among American football in United States#2914among Person in United States#1375in Sports

The average Tobias Harris fan in United States is 35.2 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Pennsylvania, California.

Top brand affinities include Gregg Popovich, Al Horford, Ben McLemore, with strongest over-indexing on Gregg Popovich (534.69× the country average).

Demographically, the Tobias Harris audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tobias Harris fan in United States is more male, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Gregg Popovich.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tobias Harris profile in United States.

Audience size
1.8M
in United States
Gender
29.0%♀
71.0% male
Age
35.2
average years
Country rank
#15399
Person in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tobias Harris fans

29.0% are female, 71.0% are male, average age 35.2.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Tobias Harris audience in United States
MetricValue
Female29.0%
Male71.0%
Average age35.2
Estimated audience size1,808,904
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Tobias Harris audience in United States
Age bracketShare%
16-1912%
20-2939%
30-3933%
40-496%
50+9%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Tobias Harris audience comes from United States.

Worldwide audience distribution share by country for Tobias Harris
CountryShare
United States71.3%
Brazil8.6%
Philippines4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tobias Harris audience in United States is strongest.

Fig. 05

Top regions by affinity

Tobias Harris fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K5.01×
02Pennsylvania~80K3.05×
03Delaware~6K2.58×
04New Jersey~40K1.94×
05New York~70K1.54×
06Maryland~20K1.46×
07Washington, District of Columbia~3K1.42×
08Louisiana~10K1.36×
09Tennessee~20K1.24×
10Ohio~30K1.21×
11Florida~60K1.17×
12Massachusetts~20K1.16×
13Illinois~30K1.15×
14Georgia~30K1.10×
15North Carolina~30K1.10×
16Virginia~20K1.08×
17Connecticut~9K1.06×
18Indiana~20K1.04×
19Arizona~20K0.98×
20California~80K0.93×
21Mississippi~6K0.92×
22Rhode Island~2K0.92×
23South Carolina~10K0.90×
24Kentucky~9K0.89×
25Arkansas~6K0.85×
26Texas~60K0.83×
27Wisconsin~10K0.83×
28Alabama~9K0.79×
29Nevada~6K0.77×
30Hawaii~3K0.76×
31Maine~2K0.75×
32Vermont~1K0.75×
33Missouri~10K0.74×
34New Hampshire~2K0.73×
35West Virginia~3K0.71×
36Minnesota~8K0.70×
37Kansas~4K0.70×
38Colorado~9K0.69×
39Oklahoma~6K0.69×
40Iowa~5K0.69×
41Alaska~1K0.66×
42Oregon~6K0.65×
43North Dakota~1K0.65×
44South Dakota~1K0.63×
45Washington~9K0.58×
46Nebraska~2K0.58×
47Montana~1K0.57×
48Utah~4K0.54×
49Idaho~2K0.51×
50New Mexico~2K0.51×
Fig. 06

Affinity by region

Affinity by region — Tobias Harris, United States
0.51×1.00×5.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tobias Harris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tobias Harris audience
#·InterestCategoryAffinity×
01Ben McLemoreSports681.16×
02Steven AdamsSports558.86×
03Gregg PopovichSports534.69×
04Kelly OlynykSports501.46×
05Kyle LowrySports440.77×
06Bradley BealSports418.44×
07Doc RiversSports385.58×
08Kevin LoveSports381.70×
09Al HorfordSports367.21×
10Andre DrummondSports359.00×
11Steve KerrSports341.77×
12Vince CarterSports301.95×
13Harrison BarnesSports266.52×
14Brandon IngramSports264.63×
15Andrew WigginsSports243.28×
16Dwight HowardSports224.37×
17Dirk NowitzkiSports212.06×
18Charles BarkleySports158.69×
19Paul GeorgeSports139.38×
20Kawhi LeonardSports112.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tobias Harris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tobias Harris audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
Early Adopter MentalityPOWER1.02×
Social Media UsageJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tobias Harris audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.63×
TraditionCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tobias Harris have in United States?

Tobias Harris has an estimated audience of 1,808,904 people in United States, concentrated in Michigan and Pennsylvania.

02

What is the gender split and age of Tobias Harris fans?

29.0% of Tobias Harris fans are female, 71.0% are male, with an average age of 35.2 years.

03

Which brands do Tobias Harris fans like most?

Tobias Harris fans show strongest brand affinity for Gregg Popovich (534.69×), Al Horford (367.21×), and Ben McLemore (681.16×) over the country average.

04

Where do Tobias Harris fans live in United States?

Tobias Harris fans in United States are most concentrated in Michigan (reach ~100K), Pennsylvania (reach ~80K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Tobias Harris fans also like?

Beyond Tobias Harris itself, the audience over-indexes on Al Horford (367.21×), Ben McLemore (681.16×), Steven Adams (558.86×), and Bradley Beal (418.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tobias Harris audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tobias Harris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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