Tobias Harris Audience in United States

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Tobias Harris has an estimated audience of 811,819 people in United States. 29.0% are female, 71.0% are male, average age 35.2. Top regions: Pennsylvania, California, New York. Top brand affinities: Gregg Popovich, Steven Adams, Al Horford, Ben McLemore, Bradley Beal.

The average Tobias Harris fan in United States is 35.2 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Gregg Popovich, Steven Adams, Al Horford, with strongest over-indexing on Gregg Popovich (534.69× the country average). Demographically, the Tobias Harris audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Tobias Harris fans

Demographic split for Tobias Harris audience in United States
MetricValue
Female29.0%
Male71.0%
Average age35.2
Estimated audience size811,819

Audience persona

The typical Tobias Harris fan in United States is more male, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Gregg Popovich.

Top regions in United States

Top regions ranked by reach for Tobias Harris in United States
RegionReachAffinity
Pennsylvania100,0933.66×
California83,4720.93×
New York76,0221.68×
Michigan70,5063.32×
Florida63,2301.15×
Texas60,7780.87×
New Jersey46,8622.27×
Illinois33,2761.23×
Georgia28,7341.15×
Ohio27,9131.12×
North Carolina27,6551.13×
Virginia22,7571.15×
Maryland21,3831.53×
Massachusetts20,0641.25×
Tennessee19,4871.2×
Arizona16,7571.01×
Indiana14,9081.01×
Louisiana14,4511.38×
South Carolina10,9530.9×
Wisconsin10,1010.83×
Connecticut8,9571.1×
Colorado8,7690.69×
Missouri8,7080.67×
Kentucky8,3910.82×
Washington8,2250.51×
Alabama8,0480.71×
Minnesota7,6480.66×
Delaware6,6402.96×
Oregon5,6670.61×
Mississippi5,6440.84×
Oklahoma5,5440.62×
Nevada5,5240.7×
Arkansas4,5920.69×
Kansas4,4290.69×
Iowa4,1630.62×
Utah3,8230.53×
Washington, District of Columbia3,7191.52×
Rhode Island2,3620.91×
West Virginia2,3130.61×
New Hampshire2,1730.68×
Hawaii2,1660.62×
Nebraska2,0630.51×
Maine2,0270.7×
New Mexico1,5200.37×
Idaho1,4050.35×
Vermont8150.57×
Montana8000.36×
South Dakota7900.42×
Alaska7760.45×
North Dakota7750.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tobias Harris audience
BrandAffinityCategory
Gregg Popovich534.69×Sports
Steven Adams558.86×Sports
Al Horford367.21×Sports
Ben McLemore681.16×Sports
Bradley Beal418.44×Sports
Kevin Love381.7×Sports
Steve Kerr341.77×Sports
Brandon Ingram264.63×Sports
Kyle Lowry440.77×Sports
Dwight Howard224.37×Sports
Vince Carter301.95×Sports
Andre Drummond359×Sports
Doc Rivers385.58×Sports
Kelly Olynyk501.46×Sports
Jimmy Butler120.77×Sports
Andrew Wiggins243.28×Sports
Charles Barkley158.69×Sports
Dirk Nowitzki212.06×Sports
Kawhi Leonard112.91×Sports
Trey Burke619.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tobias Harris audience
TraitClusterScore
Risk AppetiteTHRILL1.48
Luxury OrientationPREMIUM1.43
LGBTQ+ IdentityOPEN1.34
Early Adopter MentalityPOWER1.33
Convenience OrientationPREMIUM1.3
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Tobias Harris
CountryShare
United States59.6%
Philippines8.5%
Brazil7.7%

See Tobias Harris audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Tobias Harris have in United States?

Tobias Harris has an estimated audience of 811,819 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Tobias Harris fans?

29.0% of Tobias Harris fans are female, 71.0% are male, with an average age of 35.2 years.

Which brands do Tobias Harris fans like most?

Tobias Harris fans show strongest brand affinity for Gregg Popovich (534.69×), Steven Adams (558.86×), and Al Horford (367.21×) over the country average.

Where do Tobias Harris fans live in United States?

Tobias Harris fans in United States are most concentrated in Pennsylvania (reach 100,093), California (reach 83,472), and New York (reach 76,022). These three regions account for the largest share of the active audience.

What other brands do Tobias Harris fans also like?

Beyond Tobias Harris itself, the audience over-indexes on Steven Adams (558.86×), Al Horford (367.21×), Ben McLemore (681.16×), and Bradley Beal (418.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tobias Harris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.