Brandon Ingram Audience in United States

Brandon Ingram logo

Brandon Ingram has an estimated audience of 1,958,577 people in United States. 47.0% are female, 53.0% are male, average age 35.3. Top regions: California, Louisiana, Texas. Top brand affinities: Surf kayaking, Vienne, Isère, Com2uS, headspace, Alaska.

The average Brandon Ingram fan in United States is 35.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Louisiana, Texas. Top brand affinities include Surf kayaking, Vienne, Isère, Com2uS, with strongest over-indexing on Surf kayaking (125.55× the country average). Demographically, the Brandon Ingram audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Brandon Ingram fans

Demographic split for Brandon Ingram audience in United States
MetricValue
Female47.0%
Male53.0%
Average age35.3
Estimated audience size1,958,577

Audience persona

The typical Brandon Ingram fan in United States is balanced, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Brandon Ingram in United States
RegionReachAffinity
California299,8231.39×
Louisiana162,6636.44×
Texas158,1410.94×
New York135,9931.24×
Florida132,2541×
North Carolina99,5481.69×
Georgia79,8211.32×
Pennsylvania77,9701.18×
Illinois76,6551.17×
Ohio70,1531.16×
Michigan60,9721.19×
New Jersey58,2881.17×
Virginia50,9661.07×
Maryland43,2431.28×
Tennessee39,9611.02×
Massachusetts38,6241×
Arizona36,5530.91×
Indiana35,4090.99×
South Carolina28,3360.96×
Mississippi27,2041.69×
Alabama25,3670.93×
Wisconsin24,1710.82×
Colorado23,5980.76×
Washington23,3430.59×
Minnesota22,9090.82×
Missouri22,4030.71×
Kentucky22,1340.9×
Oklahoma19,4970.9×
Connecticut18,9780.97×
Oregon18,0390.8×
Nevada17,5420.93×
Arkansas14,3360.89×
Utah12,1120.69×
Iowa10,9110.68×
Kansas10,7030.69×
Hawaii7,6000.9×
Nebraska7,2410.74×
Washington, District of Columbia7,1391.21×
Idaho5,9380.6×
West Virginia5,4010.59×
Rhode Island5,0700.81×
Delaware5,0100.93×
New Hampshire4,5930.6×
New Mexico4,3250.44×
Maine4,0920.58×
Montana2,3440.43×
North Dakota2,1660.54×
South Dakota2,1250.47×
Vermont1,8190.53×
Alaska1,7770.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brandon Ingram audience
BrandAffinityCategory
Surf kayaking125.55×Sports
Vienne, Isère237.55×Travel & Leisure
Com2uS144.6×Games
headspace21.66×Health
Alaska3.88×Travel & Leisure
Graham Greene13.61×Literature
Google Home12.42×Technology & Electronics
Home equity2.95×Home & Garden
Cherish (group)15.78×Music & Radio
Fairy godmother10.47×Literature
Cryptic crossword21.62×Technology & Electronics
Hauptschule18.52×Kids & Family
Hiranandani Estate67.97×Travel & Leisure
Elsword20×Games
Wok7.64×Food & Beverages
Hitchcock (film)16.9×Movies & TV
Kikar HaShabbat17.92×News
Finding Your Roots11.95×Movies & TV
Goop5.47×Internet & Social Media
Chili con carne8.2×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brandon Ingram audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
LGBTQ+ IdentityOPEN1.53
Family OrientationCONSERVATISM1.42
IndulgenceJOY1.3
MindfulnessBALANCE1.28
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Brandon Ingram
CountryShare
United States68.1%
Canada22.6%
Brazil4.0%

See Brandon Ingram audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Brandon Ingram have in United States?

Brandon Ingram has an estimated audience of 1,958,577 people in United States, concentrated in California and Louisiana.

What is the gender split and age of Brandon Ingram fans?

47.0% of Brandon Ingram fans are female, 53.0% are male, with an average age of 35.3 years.

Which brands do Brandon Ingram fans like most?

Brandon Ingram fans show strongest brand affinity for Surf kayaking (125.55×), Vienne, Isère (237.55×), and Com2uS (144.6×) over the country average.

Where do Brandon Ingram fans live in United States?

Brandon Ingram fans in United States are most concentrated in California (reach 299,823), Louisiana (reach 162,663), and Texas (reach 158,141). These three regions account for the largest share of the active audience.

What other brands do Brandon Ingram fans also like?

Beyond Brandon Ingram itself, the audience over-indexes on Vienne, Isère (237.55×), Com2uS (144.6×), headspace (21.66×), and Alaska (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandon Ingram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.