Rascasse Audience Intelligence

AccuWeather Audience in United States

A data profile of the people who buy, follow and care about AccuWeather in United States — modelled from more than twelve digital signal sources. AccuWeather has an estimated audience of 23,965,206 people in United States.

#36among Website / Newspaper / Magazine in United States#94in Home & Garden

The average AccuWeather fan in United States is 46.4 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, Texas.

Top brand affinities include Weather Underground (weather service), National Weather Service, Angelique Boyer, with strongest over-indexing on Weather Underground (weather service) (15.43× the country average).

Demographically, the AccuWeather audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AccuWeather fan in United States is balanced, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Weather Underground (weather service).

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AccuWeather profile in United States.

Audience size
24M
in United States
Gender
50.4%♀
49.6% male
Age
46.4
average years
Country rank
#1297
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of AccuWeather

50.4% are female, 49.6% are male, average age 46.4.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for AccuWeather audience in United States
MetricValue
Female50.4%
Male49.6%
Average age46.4
Estimated audience size23,965,206
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the AccuWeather audience in United States
Age bracketShare%
16-198%
20-2911%
30-3919%
40-4925%
50+38%
Fig. 04

Worldwide distribution

41.8%

of the worldwide AccuWeather audience comes from United States.

Worldwide audience distribution share by country for AccuWeather
CountryShare
United States41.8%
United Kingdom4.4%
India3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AccuWeather audience in United States is strongest.

Fig. 05

Top regions by affinity

AccuWeather fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K2.16×
02Pennsylvania~1.5M1.89×
03Wisconsin~700K1.89×
04Iowa~400K1.89×
05North Dakota~90K1.75×
06Maine~100K1.70×
07Vermont~70K1.70×
08Michigan~1M1.65×
09Minnesota~500K1.56×
10Nebraska~200K1.45×
11South Dakota~80K1.45×
12New Hampshire~100K1.44×
13Missouri~500K1.38×
14Indiana~600K1.33×
15Ohio~1M1.31×
16Kansas~200K1.22×
17Illinois~1M1.21×
18Arkansas~200K1.16×
19Delaware~80K1.16×
20New Jersey~600K1.03×
21Mississippi~200K1.02×
22Montana~70K1.02×
23Wyoming~40K1.00×
24Kentucky~300K0.98×
25Virginia~600K0.97×
26Maryland~400K0.92×
27New York~1M0.88×
28Connecticut~200K0.88×
29Tennessee~400K0.87×
30Rhode Island~60K0.85×
31Oklahoma~200K0.83×
32Massachusetts~400K0.81×
33North Carolina~600K0.79×
34Alabama~300K0.76×
35Louisiana~200K0.76×
36South Carolina~300K0.75×
37Georgia~500K0.62×
38Florida~1M0.61×
39Washington, District of Columbia~40K0.57×
40Texas~1M0.55×
41Colorado~200K0.55×
42Idaho~60K0.54×
43Oregon~100K0.50×
44Washington~200K0.43×
45New Mexico~50K0.43×
46Arizona~200K0.40×
47Utah~70K0.32×
48California~700K0.27×
49Nevada~60K0.26×
50Hawaii~20K0.23×
Fig. 06

Affinity by region

Affinity by region — AccuWeather, United States
0.23×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AccuWeather audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AccuWeather audience
#·InterestCategoryAffinity×
01Carlos TevezSports29.71×
02C.F. PachucaSports25.07×
03Angelique BoyerMovies & TV22.78×
04Atlético NacionalSports16.46×
05WeatherBugHome & Garden15.61×
06Weather Underground (weather service)Home & Garden15.43×
07Lupita NyongoMovies & TV13.76×
08Laverne & ShirleyMovies & TV12.61×
09National Weather ServiceHome & Garden11.95×
10Pennsylvania State UniversityBusiness & Career8.89×
11Bill SkarsgårdMovies & TV8.26×
12Jane Seymour (actress)Movies & TV8.05×
13Tropical cycloneTravel & Leisure7.44×
14National Hurricane CenterPolitics & Society7.44×
15Storm chasingTravel & Leisure7.35×
16The Weather ChannelMovies & TV3.51×
17Weather forecastingHome & Garden3.50×
18Spring (season)Travel & Leisure3.43×
19SnowTravel & Leisure2.74×
20EarthTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AccuWeather audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AccuWeather audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
SpiritualityBALANCE1.23×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AccuWeather audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Design AffinityPREMIUM0.88×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AccuWeather have in United States?

AccuWeather has an estimated audience of 23,965,206 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of AccuWeather fans?

50.4% of AccuWeather fans are female, 49.6% are male, with an average age of 46.4 years.

03

Which brands do AccuWeather fans like most?

AccuWeather fans show strongest brand affinity for Weather Underground (weather service) (15.43×), National Weather Service (11.95×), and Angelique Boyer (22.78×) over the country average.

04

Where do AccuWeather fans live in United States?

AccuWeather fans in United States are most concentrated in Pennsylvania (reach ~1.5M), New York (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do AccuWeather fans also like?

Beyond AccuWeather itself, the audience over-indexes on National Weather Service (11.95×), Angelique Boyer (22.78×), WeatherBug (15.61×), and C.F. Pachuca (25.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See AccuWeather audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AccuWeather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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