AccuWeather Audience in United States

AccuWeather logo

AccuWeather has an estimated audience of 23,765,130 people in United States. 50.4% are female, 49.6% are male, average age 46.4. Top regions: Pennsylvania, Texas, New York. Top brand affinities: Weather Underground (weather service), National Weather Service, Malin Åkerman, Angelique Boyer, C.F. Pachuca.

The average AccuWeather fan in United States is 46.4 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Texas, New York. Top brand affinities include Weather Underground (weather service), National Weather Service, Malin Åkerman, with strongest over-indexing on Weather Underground (weather service) (15.43× the country average). Demographically, the AccuWeather audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine · Subtype: Weather

Demographics of AccuWeather fans

Demographic split for AccuWeather audience in United States
MetricValue
Female50.4%
Male49.6%
Average age46.4
Estimated audience size23,765,130

Audience persona

The typical AccuWeather fan in United States is balanced, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Weather Underground (weather service).

Top regions in United States

Top regions ranked by reach for AccuWeather in United States
RegionReachAffinity
Pennsylvania1,553,7881.94×
Texas1,241,3310.61×
New York1,209,3100.91×
Florida1,091,4360.68×
Michigan1,049,0371.69×
Illinois1,005,9881.27×
Ohio984,0151.34×
California725,6570.28×
Wisconsin672,8581.88×
New Jersey611,1801.01×
Indiana608,8431.4×
North Carolina587,5090.82×
Virginia587,4561.01×
Missouri549,9421.44×
Minnesota536,0391.57×
Georgia495,6270.68×
Tennessee426,3690.89×
Iowa373,1031.91×
Massachusetts368,3680.79×
Maryland345,7700.85×
Kentucky304,3721.02×
South Carolina275,2560.77×
Alabama259,5720.78×
Louisiana247,0830.81×
Kansas238,2651.27×
Arkansas226,1001.15×
West Virginia224,8582.03×
Washington220,0510.46×
Oklahoma218,5290.83×
Colorado217,5130.58×
Mississippi205,1171.05×
Connecticut199,2150.84×
Arizona195,8870.4×
Nebraska176,3931.48×
Maine143,4661.69×
Oregon141,7930.52×
New Hampshire135,8681.45×
North Dakota75,7481.55×
South Dakota71,9781.31×
Delaware71,6481.09×
Vermont68,9311.65×
Utah66,7540.31×
Montana64,1600.97×
Idaho64,0100.54×
Rhode Island61,1140.81×
Nevada60,7800.26×
New Mexico49,2820.41×
Washington, District of Columbia42,2930.59×
Wyoming31,6260.9×
Hawaii20,2060.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AccuWeather audience
BrandAffinityCategory
Weather Underground (weather service)15.43×Home & Garden
National Weather Service11.95×Home & Garden
Malin Åkerman10.66×Fashion & Accessoires
Angelique Boyer22.78×Movies & TV
C.F. Pachuca25.07×Sports
Bill Skarsgård8.26×Movies & TV
WeatherBug15.61×Home & Garden
Pennsylvania State University8.89×Business & Career
Atlético Nacional16.46×Sports
Lupita Nyongo13.76×Movies & TV
Tropical cyclone7.44×Travel & Leisure
Snow2.74×Travel & Leisure
Weather forecasting3.5×Home & Garden
National Hurricane Center7.44×Politics & Society
Storm chasing7.35×Travel & Leisure
The Weather Channel3.51×Movies & TV
Spring (season)3.43×Travel & Leisure
Jane Seymour (actress)8.05×Movies & TV
Earth1.63×Travel & Leisure
Carlos Tevez29.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AccuWeather audience
TraitClusterScore
PatriotismCONSERVATISM1.94
Convenience OrientationPREMIUM1.44
Family OrientationCONSERVATISM1.4
Community OrientationOPEN1.36
DIY MentalityTHRILL1.3
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for AccuWeather
CountryShare
United States42.2%
United Kingdom4.1%
India3.6%

See AccuWeather audiences in other countries

More Weather audiences in United States

Frequently asked questions

How many fans does AccuWeather have in United States?

AccuWeather has an estimated audience of 23,765,130 people in United States, concentrated in Pennsylvania and Texas.

What is the gender split and age of AccuWeather fans?

50.4% of AccuWeather fans are female, 49.6% are male, with an average age of 46.4 years.

Which brands do AccuWeather fans like most?

AccuWeather fans show strongest brand affinity for Weather Underground (weather service) (15.43×), National Weather Service (11.95×), and Malin Åkerman (10.66×) over the country average.

Where do AccuWeather fans live in United States?

AccuWeather fans in United States are most concentrated in Pennsylvania (reach 1,553,788), Texas (reach 1,241,331), and New York (reach 1,209,310). These three regions account for the largest share of the active audience.

What other brands do AccuWeather fans also like?

Beyond AccuWeather itself, the audience over-indexes on National Weather Service (11.95×), Malin Åkerman (10.66×), Angelique Boyer (22.78×), and C.F. Pachuca (25.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AccuWeather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.