The Weather Channel Audience in United States

The Weather Channel logo

The Weather Channel has an estimated audience of 13,261,876 people in United States. 55.6% are female, 44.4% are male, average age 40.9. Top regions: Texas, Florida, Georgia. Top brand affinities: AccuWeather, United States Virgin Islands, The Bahamas, Weather Underground (weather service), Facebook Messenger.

The average The Weather Channel fan in United States is 40.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include AccuWeather, United States Virgin Islands, The Bahamas, with strongest over-indexing on AccuWeather (3.98× the country average). Demographically, the The Weather Channel audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of The Weather Channel fans

Demographic split for The Weather Channel audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.9
Estimated audience size13,261,876

Audience persona

The typical The Weather Channel fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for The Weather Channel in United States
RegionReachAffinity
Texas1,135,1691×
Florida1,065,4891.19×
Georgia607,7631.49×
North Carolina576,8671.45×
Pennsylvania553,4511.24×
Ohio517,9161.27×
New York508,4060.69×
California430,2200.29×
Michigan421,3871.22×
Illinois407,3010.92×
Tennessee398,6371.5×
Louisiana379,7092.22×
South Carolina346,6381.74×
Virginia330,7911.02×
Indiana305,8651.26×
Missouri264,2931.24×
Alabama250,4791.35×
Kentucky232,9921.4×
New Jersey230,8220.68×
Wisconsin227,0891.14×
Mississippi203,5121.86×
Maryland199,3480.87×
Arkansas196,3081.8×
Minnesota173,2620.91×
Massachusetts160,0370.61×
Iowa134,3381.23×
West Virginia127,8372.07×
Colorado125,9740.6×
Oklahoma124,8370.85×
Kansas122,8081.18×
Connecticut110,8560.83×
Arizona105,3940.39×
Washington87,9620.33×
Nebraska82,1721.24×
Oregon57,7320.38×
Maine51,6081.09×
New Hampshire49,3240.94×
Delaware40,4641.11×
New Mexico39,9550.6×
Utah39,1440.33×
Rhode Island36,2230.86×
Nevada34,8470.27×
South Dakota33,4111.09×
Idaho32,8770.49×
Vermont30,4491.31×
Montana26,1750.71×
North Dakota24,2990.89×
Wyoming19,7521×
Washington, District of Columbia18,9240.47×
Hawaii8,7270.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Weather Channel audience
BrandAffinityCategory
AccuWeather3.98×Home & Garden
United States Virgin Islands5.67×Travel & Leisure
The Bahamas3.33×Travel & Leisure
Weather Underground (weather service)4×Home & Garden
Facebook Messenger1.51×Internet & Social Media
Human behavior1.9×Kids & Family
Atlanta1.5×Travel & Leisure
Pinkbike6.92×Sports
Cinépolis6.63×Movies & TV
National Weather Service2.65×Home & Garden
Major League Bowhunter16.81×Sports
Trophy hunting1.66×Sports
Deer1.7×Pets & Animals
Turkey hunting1.6×Sports
The Hunt (2012 film)6.64×Movies & TV
Google Photos2.27×Technology & Electronics
Final good1.72×Business & Career
WeatherBug4.85×Home & Garden
Progressive Corporation1.54×Business & Career
Doberman Pinscher1.79×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Weather Channel audience
TraitClusterScore
ExtroversionTHRILL1.26
PatriotismCONSERVATISM1.25
Community OrientationOPEN1.23
Family OrientationCONSERVATISM1.14
Convenience OrientationPREMIUM1.09
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for The Weather Channel
CountryShare
United States67.6%
Germany3.6%
Canada2.8%

See The Weather Channel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Weather Channel have in United States?

The Weather Channel has an estimated audience of 13,261,876 people in United States, concentrated in Texas and Florida.

What is the gender split and age of The Weather Channel fans?

55.6% of The Weather Channel fans are female, 44.4% are male, with an average age of 40.9 years.

Which brands do The Weather Channel fans like most?

The Weather Channel fans show strongest brand affinity for AccuWeather (3.98×), United States Virgin Islands (5.67×), and The Bahamas (3.33×) over the country average.

Where do The Weather Channel fans live in United States?

The Weather Channel fans in United States are most concentrated in Texas (reach 1,135,169), Florida (reach 1,065,489), and Georgia (reach 607,763). These three regions account for the largest share of the active audience.

What other brands do The Weather Channel fans also like?

Beyond The Weather Channel itself, the audience over-indexes on United States Virgin Islands (5.67×), The Bahamas (3.33×), Weather Underground (weather service) (4×), and Facebook Messenger (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Weather Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.