Rascasse Audience Intelligence

The Weather Channel Audience in United States

A data profile of the people who buy, follow and care about The Weather Channel in United States — modelled from more than twelve digital signal sources. The Weather Channel has an estimated audience of 13,337,336 people in United States.

#35among TV Channel in United States#177in Movies & TV

The average The Weather Channel fan in United States is 40.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Pennsylvania.

Top brand affinities include AccuWeather, United States Virgin Islands, The Bahamas, with strongest over-indexing on AccuWeather (3.98× the country average).

Demographically, the The Weather Channel audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Weather Channel fan in United States is more female, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for AccuWeather.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Weather Channel profile in United States.

Audience size
13.3M
in United States
Gender
55.6%♀
44.4% male
Age
40.9
average years
Country rank
#2661
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Weather Channel

55.6% are female, 44.4% are male, average age 40.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for The Weather Channel audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.9
Estimated audience size13,337,336
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the The Weather Channel audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

67.4%

of the worldwide The Weather Channel audience comes from United States.

Worldwide audience distribution share by country for The Weather Channel
CountryShare
United States67.4%
Germany3.6%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Weather Channel audience in United States is strongest.

Fig. 05

Top regions by affinity

The Weather Channel fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K2.21×
02Louisiana~300K1.93×
03Arkansas~200K1.81×
04Mississippi~200K1.74×
05South Carolina~300K1.65×
06Vermont~30K1.45×
07Tennessee~400K1.39×
08North Carolina~500K1.37×
09Kentucky~200K1.36×
10Georgia~500K1.32×
11Pennsylvania~600K1.30×
12South Dakota~40K1.30×
13Indiana~300K1.27×
14Delaware~50K1.27×
15Nebraska~80K1.26×
16Ohio~500K1.25×
17Alabama~200K1.25×
18Iowa~100K1.24×
19Michigan~400K1.23×
20Missouri~300K1.22×
21Wisconsin~200K1.22×
22Kansas~100K1.14×
23Maine~50K1.13×
24Wyoming~20K1.11×
25North Dakota~30K1.08×
26Virginia~300K1.07×
27New Hampshire~50K1.00×
28Florida~900K0.99×
29Minnesota~200K0.97×
30Illinois~400K0.93×
31Rhode Island~40K0.93×
32Maryland~200K0.90×
33Texas~1M0.88×
34Connecticut~100K0.86×
35Oklahoma~100K0.83×
36Montana~30K0.77×
37New Jersey~300K0.75×
38New York~500K0.71×
39Massachusetts~200K0.64×
40New Mexico~40K0.62×
41Colorado~100K0.56×
42Idaho~30K0.50×
43Washington, District of Columbia~20K0.48×
44Arizona~100K0.38×
45Oregon~60K0.37×
46Utah~40K0.32×
47Washington~80K0.30×
48California~400K0.29×
49Nevada~40K0.27×
50Hawaii~10K0.21×
Fig. 06

Affinity by region

Affinity by region — The Weather Channel, United States
0.21×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Weather Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Weather Channel audience
#·InterestCategoryAffinity×
01Major League BowhunterSports16.81×
02PinkbikeSports6.92×
03The Hunt (2012 film)Movies & TV6.64×
04United States Virgin IslandsTravel & Leisure5.67×
05WeatherBugHome & Garden4.85×
06Weather Underground (weather service)Home & Garden4.00×
07AccuWeatherHome & Garden3.98×
08The BahamasTravel & Leisure3.33×
09National Weather ServiceHome & Garden2.65×
10Google PhotosTechnology & Electronics2.27×
11Comcast CableTechnology & Electronics2.13×
12Human behaviorKids & Family1.90×
13Doberman PinscherPets & Animals1.79×
14Final goodBusiness & Career1.72×
15DeerPets & Animals1.70×
16Kyle BuschSports1.67×
17Trophy huntingSports1.66×
18Turkey huntingSports1.60×
19Facebook MessengerInternet & Social Media1.51×
20AtlantaTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Weather Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Weather Channel audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.15×
PatriotismCONSERVATISM1.15×
Need for SecurityCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Weather Channel audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Design AffinityPREMIUM0.94×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Weather Channel have in United States?

The Weather Channel has an estimated audience of 13,337,336 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of The Weather Channel fans?

55.6% of The Weather Channel fans are female, 44.4% are male, with an average age of 40.9 years.

03

Which brands do The Weather Channel fans like most?

The Weather Channel fans show strongest brand affinity for AccuWeather (3.98×), United States Virgin Islands (5.67×), and The Bahamas (3.33×) over the country average.

04

Where do The Weather Channel fans live in United States?

The Weather Channel fans in United States are most concentrated in Texas (reach ~1M), Florida (reach ~900K), and Pennsylvania (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do The Weather Channel fans also like?

Beyond The Weather Channel itself, the audience over-indexes on United States Virgin Islands (5.67×), The Bahamas (3.33×), Weather Underground (weather service) (4×), and Comcast Cable (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Weather Channel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Weather Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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