Rascasse Audience Intelligence

WeatherBug Audience in United States

A data profile of the people who buy, follow and care about WeatherBug in United States — modelled from more than twelve digital signal sources. WeatherBug has an estimated audience of 2,170,195 people in United States.

#412among Website / Newspaper / Magazine in United States#757in Home & Garden

The average WeatherBug fan in United States is 41.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include AccuWeather, Banco Popular, Weather forecasting, with strongest over-indexing on AccuWeather (15.61× the country average).

Demographically, the WeatherBug audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WeatherBug fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for AccuWeather.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WeatherBug profile in United States.

Audience size
2.2M
in United States
Gender
45.9%♀
54.1% male
Age
41.3
average years
Country rank
#13355
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WeatherBug

45.9% are female, 54.1% are male, average age 41.3.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for WeatherBug audience in United States
MetricValue
Female45.9%
Male54.1%
Average age41.3
Estimated audience size2,170,195
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the WeatherBug audience in United States
Age bracketShare%
16-1919%
20-2914%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

88.0%

of the worldwide WeatherBug audience comes from United States.

Worldwide audience distribution share by country for WeatherBug
CountryShare
United States88.0%
India2.2%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WeatherBug audience in United States is strongest.

Fig. 05

Top regions by affinity

WeatherBug fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~6K1.93×
02South Dakota~9K1.84×
03Kansas~30K1.73×
04Nebraska~20K1.68×
05Arkansas~30K1.67×
06Iowa~30K1.54×
07New Mexico~20K1.50×
08Indiana~50K1.42×
09North Dakota~6K1.35×
10Wisconsin~40K1.33×
11Minnesota~40K1.30×
12Montana~7K1.25×
13Louisiana~30K1.24×
14West Virginia~10K1.24×
15Colorado~40K1.20×
16Tennessee~50K1.15×
17Vermont~4K1.14×
18Ohio~70K1.12×
19Mississippi~20K1.09×
20Texas~200K1.07×
21Pennsylvania~80K1.06×
22Missouri~40K1.04×
23Oklahoma~20K1.04×
24Illinois~70K1.01×
25Michigan~60K1.01×
26Florida~100K0.99×
27North Carolina~60K0.99×
28Virginia~50K0.96×
29South Carolina~30K0.93×
30Delaware~5K0.93×
31Idaho~10K0.92×
32Maryland~30K0.91×
33Maine~7K0.90×
34Alabama~30K0.86×
35New Hampshire~7K0.86×
36Kentucky~20K0.83×
37Arizona~30K0.81×
38Connecticut~20K0.78×
39Utah~10K0.75×
40Georgia~50K0.74×
41New York~80K0.67×
42New Jersey~40K0.67×
43Oregon~10K0.61×
44Massachusetts~20K0.58×
45Rhode Island~4K0.56×
46Washington~20K0.45×
47Nevada~9K0.43×
48Washington, District of Columbia~3K0.40×
49Hawaii~3K0.29×
50California~50K0.20×
Fig. 06

Affinity by region

Affinity by region — WeatherBug, United States
0.20×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WeatherBug audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WeatherBug audience
#·InterestCategoryAffinity×
01Banco PopularBusiness & Career161.64×
02Weather radarHome & Garden40.70×
03Erin AndrewsSports20.00×
04AccuWeatherHome & Garden15.61×
05Chase (bank)Business & Career14.79×
06Josh DuhamelFashion & Accessoires14.45×
07Weather forecastingHome & Garden13.37×
08Steven SeagalMovies & TV12.09×
09National Hurricane CenterPolitics & Society10.79×
10Sharon OsbourneMovies & TV8.92×
11National Weather ServiceHome & Garden7.39×
12Non-alcoholic beverageFood & Beverages5.18×
13MeteorologyHome & Garden4.78×
14Rail transportTravel & Leisure4.09×
15Microwave ovenHome & Garden3.85×
16Solar energyHome & Garden3.36×
17FedExBusiness & Career3.30×
18Hardware storeHome & Garden3.22×
19PinterestInternet & Social Media2.32×
20Donald TrumpPolitics & Society1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WeatherBug audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WeatherBug audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.05×
Family OrientationCONSERVATISM2.01×
SpiritualityBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WeatherBug audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
SustainabilityBALANCE0.66×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WeatherBug have in United States?

WeatherBug has an estimated audience of 2,170,195 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of WeatherBug fans?

45.9% of WeatherBug fans are female, 54.1% are male, with an average age of 41.3 years.

03

Which brands do WeatherBug fans like most?

WeatherBug fans show strongest brand affinity for AccuWeather (15.61×), Banco Popular (161.64×), and Weather forecasting (13.37×) over the country average.

04

Where do WeatherBug fans live in United States?

WeatherBug fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do WeatherBug fans also like?

Beyond WeatherBug itself, the audience over-indexes on Banco Popular (161.64×), Weather forecasting (13.37×), Weather radar (40.7×), and Josh Duhamel (14.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See WeatherBug audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WeatherBug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →