WeatherBug Audience in United States

WeatherBug logo

WeatherBug has an estimated audience of 2,121,255 people in United States. 45.9% are female, 54.1% are male, average age 41.3. Top regions: Texas, Florida, Pennsylvania. Top brand affinities: Solitaire Journey, Pillow, Cullinan Diamond, Captain America (1990 film), Guys and Dolls.

The average WeatherBug fan in United States is 41.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Pennsylvania. Top brand affinities include Solitaire Journey, Pillow, Cullinan Diamond, with strongest over-indexing on Solitaire Journey (215.74× the country average). Demographically, the WeatherBug audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine · Subtype: Weather

Demographics of WeatherBug fans

Demographic split for WeatherBug audience in United States
MetricValue
Female45.9%
Male54.1%
Average age41.3
Estimated audience size2,121,255

Audience persona

The typical WeatherBug fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Solitaire Journey.

Top regions in United States

Top regions ranked by reach for WeatherBug in United States
RegionReachAffinity
Texas208,8731.15×
Florida144,0801×
Pennsylvania78,4471.1×
Illinois76,9771.09×
Ohio76,1221.16×
New York73,9840.62×
North Carolina64,8891.02×
Indiana54,9401.42×
Michigan54,0580.97×
Tennessee51,6061.21×
Georgia51,2560.78×
Virginia48,5250.94×
California46,3950.2×
Wisconsin41,6601.31×
Minnesota41,6361.37×
Colorado40,6151.21×
Louisiana36,6411.34×
New Jersey35,9020.67×
Missouri35,5061.04×
Arizona34,7080.8×
Maryland33,6370.92×
South Carolina29,4410.92×
Kansas29,1001.74×
Arkansas28,5501.63×
Iowa27,8261.59×
Alabama26,1960.88×
Oklahoma25,0321.06×
Kentucky22,9770.86×
Massachusetts22,7030.54×
Washington21,2840.5×
Mississippi20,6401.18×
Nebraska17,7611.67×
Connecticut16,5370.78×
New Mexico15,1901.43×
Oregon14,9930.62×
Utah14,5890.77×
West Virginia10,6241.08×
Idaho10,1380.95×
Nevada8,7280.43×
South Dakota8,6801.77×
Montana7,2321.23×
New Hampshire6,6900.8×
Maine6,3420.83×
Wyoming5,8091.85×
North Dakota5,5021.26×
Delaware5,2270.89×
Vermont4,3941.18×
Rhode Island3,2620.48×
Washington, District of Columbia2,3680.37×
Hawaii1,2710.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WeatherBug audience
BrandAffinityCategory
Solitaire Journey215.74×Games
Pillow4.68×Home & Garden
Cullinan Diamond23.43×
Captain America (1990 film)3.59×Movies & TV
Guys and Dolls9.5×Music & Radio
Kenosha, Wisconsin7.26×Travel & Leisure
Jesse Plemons2.11×Movies & TV
Wikia2.07×Internet & Social Media
Halsey, Oregon4.34×Travel & Leisure
ICF International20.68×Business & Career
Katy Independent School District12.49×Travel & Leisure
Urban horticulture1.64×Home & Garden
FAO Schwarz3.29×Shopping
Who Wants to Be a Millionaire?4.08×Movies & TV
Home staging2.12×Home & Garden
Keith Stanfield2.6×Movies & TV
Vacaville, California4.53×Travel & Leisure
Violet Chachki8.03×Movies & TV
Elsword6.21×Games
Erie County, New York3.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WeatherBug audience
TraitClusterScore
PatriotismCONSERVATISM1.87
SpiritualityBALANCE1.69
DIY MentalityTHRILL1.35
Need for SecurityCONSERVATISM1.34
Convenience OrientationPREMIUM1.33
TraditionCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for WeatherBug
CountryShare
United States87.8%
India2.4%
South Africa1.2%

See WeatherBug audiences in other countries

More Weather audiences in United States

Frequently asked questions

How many fans does WeatherBug have in United States?

WeatherBug has an estimated audience of 2,121,255 people in United States, concentrated in Texas and Florida.

What is the gender split and age of WeatherBug fans?

45.9% of WeatherBug fans are female, 54.1% are male, with an average age of 41.3 years.

Which brands do WeatherBug fans like most?

WeatherBug fans show strongest brand affinity for Solitaire Journey (215.74×), Pillow (4.68×), and Cullinan Diamond (23.43×) over the country average.

Where do WeatherBug fans live in United States?

WeatherBug fans in United States are most concentrated in Texas (reach 208,873), Florida (reach 144,080), and Pennsylvania (reach 78,447). These three regions account for the largest share of the active audience.

What other brands do WeatherBug fans also like?

Beyond WeatherBug itself, the audience over-indexes on Pillow (4.68×), Cullinan Diamond (23.43×), Captain America (1990 film) (3.59×), and Guys and Dolls (9.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WeatherBug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.