WeatherBug Audience in United States

WeatherBug has an estimated audience of 2,121,255 people in United States. 45.9% are female, 54.1% are male, average age 41.3. Top regions: Texas, Florida, Pennsylvania. Top brand affinities: Banco Popular, Chase (bank), Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average WeatherBug fan in United States is 41.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Pennsylvania. Top brand affinities include Banco Popular, Chase (bank), Autism Awareness, with strongest over-indexing on Banco Popular (215.74× the country average). Demographically, the WeatherBug audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine · Subtype: Weather

Demographics of WeatherBug fans

Demographic split for WeatherBug audience in United States
MetricValue
Female45.9%
Male54.1%
Average age41.3
Estimated audience size2,121,255

Audience persona

The typical WeatherBug fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Banco Popular.

Top regions in United States

Top regions ranked by reach for WeatherBug in United States
RegionReachAffinity
Texas208,8731.15×
Florida144,0801×
Pennsylvania78,4471.1×
Illinois76,9771.09×
Ohio76,1221.16×
New York73,9840.62×
North Carolina64,8891.02×
Indiana54,9401.42×
Michigan54,0580.97×
Tennessee51,6061.21×
Georgia51,2560.78×
Virginia48,5250.94×
California46,3950.2×
Wisconsin41,6601.31×
Minnesota41,6361.37×
Colorado40,6151.21×
Louisiana36,6411.34×
New Jersey35,9020.67×
Missouri35,5061.04×
Arizona34,7080.8×
Maryland33,6370.92×
South Carolina29,4410.92×
Kansas29,1001.74×
Arkansas28,5501.63×
Iowa27,8261.59×
Alabama26,1960.88×
Oklahoma25,0321.06×
Kentucky22,9770.86×
Massachusetts22,7030.54×
Washington21,2840.5×
Mississippi20,6401.18×
Nebraska17,7611.67×
Connecticut16,5370.78×
New Mexico15,1901.43×
Oregon14,9930.62×
Utah14,5890.77×
West Virginia10,6241.08×
Idaho10,1380.95×
Nevada8,7280.43×
South Dakota8,6801.77×
Montana7,2321.23×
New Hampshire6,6900.8×
Maine6,3420.83×
Wyoming5,8091.85×
North Dakota5,5021.26×
Delaware5,2270.89×
Vermont4,3941.18×
Rhode Island3,2620.48×
Washington, District of Columbia2,3680.37×
Hawaii1,2710.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WeatherBug audience
BrandAffinityCategory
Banco Popular215.74×Business & Career
Chase (bank)10.9×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
AccuWeather8.68×Home & Garden
Income tax13.19×Business & Career
National Weather Service9.64×Home & Garden
Aaron Paul20×Movies & TV
National Hurricane Center15.62×Politics & Society
Josh Duhamel13.03×Fashion & Accessoires
Fox News Channel2.66×Movies & TV
Weather radar20.68×Home & Garden
Meteorology5.15×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Sharon Osbourne8.42×Movies & TV
Steven Seagal11.13×Movies & TV
Weather forecasting4.68×Home & Garden
Scooby-Doo3.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WeatherBug audience
TraitClusterScore
PatriotismCONSERVATISM1.87
SpiritualityBALANCE1.69
DIY MentalityTHRILL1.35
Need for SecurityCONSERVATISM1.34
Convenience OrientationPREMIUM1.33
TraditionCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for WeatherBug
CountryShare
United States87.8%
India2.4%
South Africa1.2%

See WeatherBug audiences in other countries

More Weather audiences in United States

Frequently asked questions

How many fans does WeatherBug have in United States?

WeatherBug has an estimated audience of 2,121,255 people in United States, concentrated in Texas and Florida.

What is the gender split and age of WeatherBug fans?

45.9% of WeatherBug fans are female, 54.1% are male, with an average age of 41.3 years.

Which brands do WeatherBug fans like most?

WeatherBug fans show strongest brand affinity for Banco Popular (215.74×), Chase (bank) (10.9×), and Autism Awareness (19.03×) over the country average.

Where do WeatherBug fans live in United States?

WeatherBug fans in United States are most concentrated in Texas (reach 208,873), Florida (reach 144,080), and Pennsylvania (reach 78,447). These three regions account for the largest share of the active audience.

What other brands do WeatherBug fans also like?

Beyond WeatherBug itself, the audience over-indexes on Chase (bank) (10.9×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WeatherBug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.