Rascasse Audience Intelligence

Banco Popular Target Market in United States

A data profile of the people who buy, follow and care about Banco Popular in United States — modelled from more than twelve digital signal sources. Banco Popular has an estimated audience of 186,144 people in United States.

#94among Bank in United States#6691among Brand in United States#3702in Business & Career

The average Banco Popular fan in United States is 31.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, New Jersey.

Top brand affinities include WeatherBug, International Association for the Study of Pain, Camila Cabello, with strongest over-indexing on WeatherBug (161.64× the country average).

Demographically, the Banco Popular audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banco Popular fan in United States is balanced, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for WeatherBug.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Banco Popular profile in United States.

Audience size
186K
in United States
Gender
46.4%♀
53.6% male
Age
31.8
average years
Country rank
#60610
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Banco Popular

46.4% are female, 53.6% are male, average age 31.8.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Banco Popular audience in United States
MetricValue
Female46.4%
Male53.6%
Average age31.8
Estimated audience size186,144
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Banco Popular audience in United States
Age bracketShare%
16-1936%
20-2927%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Banco Popular audience comes from United States.

Worldwide audience distribution share by country for Banco Popular
CountryShare
Puerto Rico30.3%
Colombia26.1%
Dominican Republic23.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banco Popular audience in United States is strongest.

Fig. 05

Top regions by affinity

Banco Popular customers by region in United States
#RegionReachAffinity×
01New York~70K6.33×
02Florida~80K6.26×
03New Jersey~20K4.32×
04Washington, District of Columbia~1K2.05×
05Connecticut~3K1.87×
06Massachusetts~6K1.66×
07Rhode Island<1K1.51×
08Pennsylvania~9K1.41×
09Georgia~8K1.34×
10Virginia~6K1.26×
11Maryland~4K1.20×
12North Carolina~6K1.08×
13Alaska<1K1.00×
14Texas~20K0.96×
15Delaware<1K0.96×
16South Carolina~2K0.86×
17Vermont<1K0.85×
18Illinois~5K0.84×
19North Dakota<1K0.84×
20New Hampshire<1K0.83×
21South Dakota<1K0.83×
22Montana<1K0.82×
23West Virginia<1K0.76×
24Maine<1K0.76×
25Hawaii<1K0.74×
26Idaho<1K0.73×
27Mississippi~1K0.70×
28Kansas~1K0.70×
29New Mexico<1K0.70×
30Nebraska<1K0.70×
31Ohio~4K0.69×
32Arkansas~1K0.69×
33Louisiana~2K0.67×
34Nevada~1K0.67×
35Colorado~2K0.66×
36Wisconsin~2K0.66×
37Tennessee~2K0.64×
38Minnesota~2K0.64×
39Iowa<1K0.64×
40Utah~1K0.63×
41Arizona~2K0.62×
42Kentucky~1K0.62×
43Oklahoma~1K0.62×
44Alabama~2K0.61×
45Oregon~1K0.59×
46Indiana~2K0.58×
47Missouri~2K0.57×
48Washington~2K0.52×
49California~10K0.50×
50Michigan~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Banco Popular, United States
0.48×1.00×6.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banco Popular audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banco Popular audience
#·InterestCategoryAffinity×
01International Association for the Study of PainBusiness & Career747.12×
02BoynerShopping381.00×
03Z-RoMusic & Radio313.91×
04IED TorinoBusiness & Career266.46×
05Online walletTechnology & Electronics206.56×
06Fusion Energy DrinkFood & Beverages201.22×
07The Next Three DaysMovies & TV196.25×
08WeatherBugHome & Garden161.64×
09Frank GehryArts & Culture137.81×
10NUVO Dance ConventionEvent106.74×
11Director (band)Music & Radio93.74×
12CSSMusic & Radio88.55×
13Camila CabelloMusic & Radio87.28×
14Vanilla IceMusic & Radio82.96×
15The Mechanic (2011 film)Movies & TV75.35×
16Dropkick MurphysMusic & Radio51.79×
17AventuraMusic & Radio42.87×
18MoneyGramBusiness & Career28.66×
19Post-punkMusic & Radio18.64×
20GameStopGames13.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banco Popular audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banco Popular audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.31×
Healthy LifestyleBALANCE2.79×
TravellingTHRILL2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banco Popular audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.66×
CreativityOPEN0.70×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Banco Popular's target market in United States?

Banco Popular's target market in United States covers an estimated 186,144 people, concentrated in Florida and New York.

02

What is the gender split and age of Banco Popular customers?

46.4% of the Banco Popular audience are female, 53.6% are male, with an average age of 31.8 years.

03

Which brands do Banco Popular fans like most?

Banco Popular fans show strongest brand affinity for WeatherBug (161.64×), International Association for the Study of Pain (747.12×), and Camila Cabello (87.28×) over the country average.

04

Where do Banco Popular fans live in United States?

Banco Popular fans in United States are most concentrated in Florida (reach ~80K), New York (reach ~70K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Banco Popular fans also like?

Beyond Banco Popular itself, the audience over-indexes on International Association for the Study of Pain (747.12×), Camila Cabello (87.28×), Z-Ro (313.91×), and Frank Gehry (137.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Banco Popular audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Banco Popular. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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