Steven Seagal Audience in United States

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Steven Seagal has an estimated audience of 3,535,605 people in United States. 16.9% are female, 83.1% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Dylan O'Brien, Gerard Butler, Tommy Lee Jones, Jason Statham, Under Siege.

The average Steven Seagal fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dylan O'Brien, Gerard Butler, Tommy Lee Jones, with strongest over-indexing on Dylan O'Brien (59.77× the country average). Demographically, the Steven Seagal audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Steven Seagal fans

Demographic split for Steven Seagal audience in United States
MetricValue
Female16.9%
Male83.1%
Average age42.6
Estimated audience size3,535,605

Audience persona

The typical Steven Seagal fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Dylan O'Brien.

Top regions in United States

Top regions ranked by reach for Steven Seagal in United States
RegionReachAffinity
California401,6531.03×
Texas332,0331.09×
Florida241,7641.01×
New York199,6751.01×
Illinois132,6711.13×
Pennsylvania121,2861.02×
Ohio113,6281.04×
North Carolina106,5141×
Georgia100,8190.93×
Michigan100,7741.09×
Arizona87,7931.22×
New Jersey85,7490.95×
Virginia82,2630.96×
Tennessee76,2961.08×
Washington75,2851.06×
Indiana71,7101.11×
Massachusetts65,7010.94×
Missouri61,3321.08×
Alabama59,7491.21×
Colorado57,7071.04×
Maryland54,5660.9×
Louisiana53,6031.18×
South Carolina52,5710.99×
Wisconsin51,8800.98×
Kentucky47,1111.06×
Minnesota45,9710.91×
Oklahoma45,3501.16×
Oregon44,2851.09×
Nevada35,6841.04×
Connecticut34,2080.96×
Mississippi31,5941.08×
Arkansas30,2371.04×
Kansas30,1431.08×
Iowa28,6160.98×
Utah28,4900.9×
New Mexico18,5071.04×
Idaho17,5230.99×
West Virginia15,8260.96×
Nebraska15,7370.89×
Hawaii13,3160.88×
New Hampshire12,3130.88×
Maine11,5820.91×
Rhode Island10,0550.89×
Montana9,7550.99×
Washington, District of Columbia8,8030.83×
Alaska8,3991.11×
Delaware7,6400.78×
North Dakota7,1000.98×
South Dakota6,8920.84×
Vermont5,0290.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steven Seagal audience
BrandAffinityCategory
Dylan O'Brien59.77×Movies & TV
Gerard Butler32.08×Movies & TV
Tommy Lee Jones29.08×Movies & TV
Jason Statham19.59×Movies & TV
Under Siege75.27×Movies & TV
Bago, Burma279.76×Travel & Leisure
Godzilla7.27×Movies & TV
Jean-Claude Van Damme25.2×Movies & TV
Forest Rescue267.88×Home & Garden
Steve McQueen21.94×Movies & TV
Total Nonstop Action Wrestling38.47×Sports
Maze Runner (film series)16.67×Movies & TV
Russell Crowe16.8×Movies & TV
The 5th Wave (film)35.24×Movies & TV
Drunken Master71.4×Movies & TV
Sylvester Stallone10.84×Movies & TV
Dylan O’Brien11.24×Movies & TV
BoA11.66×Music & Radio
Ryan Higa56.23×Internet & Social Media
Michael Rooker21.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steven Seagal audience
TraitClusterScore
PatriotismCONSERVATISM2.87
Risk AppetiteTHRILL1.55
Career OrientationPOWER1.31
Need for SecurityCONSERVATISM1.29
Quality AwarenessPREMIUM1.28
TraditionCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Steven Seagal
CountryShare
United States28.1%
Brazil7.8%
Germany5.8%

See Steven Seagal audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Steven Seagal have in United States?

Steven Seagal has an estimated audience of 3,535,605 people in United States, concentrated in California and Texas.

What is the gender split and age of Steven Seagal fans?

16.9% of Steven Seagal fans are female, 83.1% are male, with an average age of 42.6 years.

Which brands do Steven Seagal fans like most?

Steven Seagal fans show strongest brand affinity for Dylan O'Brien (59.77×), Gerard Butler (32.08×), and Tommy Lee Jones (29.08×) over the country average.

Where do Steven Seagal fans live in United States?

Steven Seagal fans in United States are most concentrated in California (reach 401,653), Texas (reach 332,033), and Florida (reach 241,764). These three regions account for the largest share of the active audience.

What other brands do Steven Seagal fans also like?

Beyond Steven Seagal itself, the audience over-indexes on Gerard Butler (32.08×), Tommy Lee Jones (29.08×), Jason Statham (19.59×), and Under Siege (75.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steven Seagal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.