Rascasse Audience Intelligence

Steven Seagal Audience in United States

A data profile of the people who buy, follow and care about Steven Seagal in United States — modelled from more than twelve digital signal sources. Steven Seagal has an estimated audience of 3,167,648 people in United States.

#499among Actor Actress or TV Star in United States#1447among Person in United States#1252in Movies & TV

The average Steven Seagal fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dylan O'Brien, Gerard Butler, Tommy Lee Jones, with strongest over-indexing on Dylan O'Brien (59.77× the country average).

Demographically, the Steven Seagal audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steven Seagal fan in United States is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Dylan O'Brien.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steven Seagal profile in United States.

Audience size
3.2M
in United States
Gender
16.9%♀
83.1% male
Age
42.6
average years
Country rank
#9834
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steven Seagal fans

16.9% are female, 83.1% are male, average age 42.6.

Fig. 02

Gender split

16.9%
Female
83.1%
Male
Demographic split for Steven Seagal audience in United States
MetricValue
Female16.9%
Male83.1%
Average age42.6
Estimated audience size3,167,648
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Steven Seagal audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3925%
40-4927%
50+22%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Steven Seagal audience comes from United States.

Worldwide audience distribution share by country for Steven Seagal
CountryShare
United States26.0%
Brazil7.9%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steven Seagal audience in United States is strongest.

Fig. 05

Top regions by affinity

Steven Seagal fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.17×
02Alaska~9K1.17×
03Oklahoma~50K1.16×
04Alabama~60K1.15×
05Mississippi~30K1.15×
06Arizona~80K1.14×
07New Mexico~20K1.11×
08Michigan~100K1.10×
09Arkansas~30K1.10×
10Indiana~70K1.08×
11Kentucky~50K1.07×
12Oregon~40K1.07×
13Tennessee~80K1.06×
14Missouri~60K1.06×
15West Virginia~20K1.06×
16Illinois~100K1.05×
17Kansas~30K1.05×
18Montana~10K1.05×
19Nevada~40K1.04×
20Texas~300K1.03×
21Ohio~100K1.02×
22Pennsylvania~100K1.01×
23Washington~70K1.01×
24Florida~200K0.99×
25Idaho~20K0.99×
26North Carolina~100K0.98×
27Colorado~50K0.98×
28North Dakota~7K0.98×
29California~400K0.97×
30Wisconsin~50K0.97×
31South Carolina~50K0.97×
32Connecticut~30K0.97×
33Iowa~30K0.97×
34South Dakota~8K0.95×
35New York~200K0.94×
36Maine~10K0.94×
37New Hampshire~10K0.93×
38Rhode Island~10K0.93×
39Georgia~100K0.92×
40New Jersey~80K0.92×
41Virginia~80K0.91×
42Massachusetts~60K0.91×
43Utah~30K0.91×
44Nebraska~20K0.91×
45Hawaii~10K0.91×
46Maryland~50K0.90×
47Minnesota~50K0.89×
48Vermont~5K0.88×
49Delaware~8K0.85×
50Washington, District of Columbia~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Steven Seagal, United States
0.82×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steven Seagal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steven Seagal audience
#·InterestCategoryAffinity×
01Bago, BurmaTravel & Leisure279.76×
02Forest RescueHome & Garden267.88×
03Under SiegeMovies & TV75.27×
04Drunken MasterMovies & TV71.40×
05Dylan O'BrienMovies & TV59.77×
06Ryan HigaInternet & Social Media56.23×
07Total Nonstop Action WrestlingSports38.47×
08The 5th Wave (film)Movies & TV35.24×
09Gerard ButlerMovies & TV32.08×
10Tommy Lee JonesMovies & TV29.08×
11Jean-Claude Van DammeMovies & TV25.20×
12Steve McQueenMovies & TV21.94×
13Cast (band)Music & Radio21.45×
14Jason StathamMovies & TV19.59×
15Russell CroweMovies & TV16.80×
16Maze Runner (film series)Movies & TV16.67×
17BoAMusic & Radio11.66×
18Dylan O’BrienMovies & TV11.24×
19Sylvester StalloneMovies & TV10.84×
20GodzillaMovies & TV7.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steven Seagal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steven Seagal audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.51×
SpiritualityBALANCE1.47×
PatriotismCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steven Seagal audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
IndulgenceJOY0.96×
Community OrientationOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steven Seagal have in United States?

Steven Seagal has an estimated audience of 3,167,648 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steven Seagal fans?

16.9% of Steven Seagal fans are female, 83.1% are male, with an average age of 42.6 years.

03

Which brands do Steven Seagal fans like most?

Steven Seagal fans show strongest brand affinity for Dylan O'Brien (59.77×), Gerard Butler (32.08×), and Tommy Lee Jones (29.08×) over the country average.

04

Where do Steven Seagal fans live in United States?

Steven Seagal fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Steven Seagal fans also like?

Beyond Steven Seagal itself, the audience over-indexes on Gerard Butler (32.08×), Tommy Lee Jones (29.08×), Jason Statham (19.59×), and Under Siege (75.27×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Steven Seagal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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