Ryan Higa Audience in United States

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Ryan Higa has an estimated audience of 277,338 people in United States. 60.7% are female, 39.3% are male, average age 30.5. Top regions: California, Texas, New York. Top brand affinities: Vegemite, Brenda Song, Steven Seagal, Jamba Juice, Autism Awareness.

The average Ryan Higa fan in United States is 30.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vegemite, Brenda Song, Steven Seagal, with strongest over-indexing on Vegemite (255.92× the country average). Demographically, the Ryan Higa audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Ryan Higa fans

Demographic split for Ryan Higa audience in United States
MetricValue
Female60.7%
Male39.3%
Average age30.5
Estimated audience size277,338

Audience persona

The typical Ryan Higa fan in United States is more female, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Vegemite.

Top regions in United States

Top regions ranked by reach for Ryan Higa in United States
RegionReachAffinity
California74,2412.43×
Texas27,8331.17×
New York21,8681.41×
Florida14,3870.77×
Illinois10,9371.18×
Washington9,6771.74×
New Jersey8,9191.26×
Pennsylvania8,7670.94×
Georgia8,0600.94×
Massachusetts7,8581.44×
Virginia7,7921.15×
North Carolina7,0190.84×
Hawaii6,7665.68×
Michigan6,4940.9×
Ohio6,1340.72×
Arizona5,8991.04×
Maryland5,8351.22×
Nevada5,4692.04×
Minnesota4,3481.09×
Oregon4,1301.3×
Indiana4,1170.81×
Colorado4,1010.94×
Tennessee3,5900.65×
Wisconsin3,5830.86×
Missouri3,5400.79×
Utah2,7251.1×
Oklahoma2,6800.87×
Connecticut2,5030.9×
Louisiana2,2530.63×
South Carolina2,2420.54×
Kentucky2,2140.64×
Alabama1,9910.51×
Kansas1,7780.81×
Iowa1,5680.69×
Arkansas1,4350.63×
Mississippi1,3220.58×
Washington, District of Columbia9981.2×
Idaho9800.7×
Nebraska9660.69×
New Mexico9490.68×
Rhode Island7360.83×
New Hampshire6740.62×
West Virginia6520.5×
Alaska5450.92×
Maine5300.53×
Delaware5290.69×
Montana4220.55×
Vermont2970.61×
South Dakota2730.43×
North Dakota2530.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ryan Higa audience
BrandAffinityCategory
Vegemite255.92×Food & Beverages
Brenda Song60.88×Fashion & Accessoires
Steven Seagal50.46×Movies & TV
Jamba Juice36.93×Food & Beverages
Autism Awareness19.03×Health
Kia Sportage41.84×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Smosh51.61×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Honda HR-V27.89×Cars & Mobility
Logan Paul20×Movies & TV
Pokémon5.39×Games
Pre-school playgroup30×Kids & Family
Uniqlo7.62×Shopping
Superman2.12×Movies & TV
League of Legends6.24×Games
Shōnen manga7.07×Literature
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ryan Higa audience
TraitClusterScore
ExtroversionTHRILL1.89
SustainabilityBALANCE1.8
Early Adopter MentalityPOWER1.6
Pet OwnershipJOY1.47
LGBTQ+ IdentityOPEN1.28
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Ryan Higa
CountryShare
United States63.7%
Canada10.8%
United Kingdom4.9%

See Ryan Higa audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Ryan Higa have in United States?

Ryan Higa has an estimated audience of 277,338 people in United States, concentrated in California and Texas.

What is the gender split and age of Ryan Higa fans?

60.7% of Ryan Higa fans are female, 39.3% are male, with an average age of 30.5 years.

Which brands do Ryan Higa fans like most?

Ryan Higa fans show strongest brand affinity for Vegemite (255.92×), Brenda Song (60.88×), and Steven Seagal (50.46×) over the country average.

Where do Ryan Higa fans live in United States?

Ryan Higa fans in United States are most concentrated in California (reach 74,241), Texas (reach 27,833), and New York (reach 21,868). These three regions account for the largest share of the active audience.

What other brands do Ryan Higa fans also like?

Beyond Ryan Higa itself, the audience over-indexes on Brenda Song (60.88×), Steven Seagal (50.46×), Jamba Juice (36.93×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan Higa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.