Ryan Higa Audience in United States
Ryan Higa has an estimated audience of 277,338 people in United States. 60.7% are female, 39.3% are male, average age 30.5. Top regions: California, Texas, New York. Top brand affinities: Yé-yé, Hebe, Elsword, UK garage, Home construction.
The average Ryan Higa fan in United States is 30.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yé-yé, Hebe, Elsword, with strongest over-indexing on Yé-yé (255.92× the country average). Demographically, the Ryan Higa audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Ryan Higa fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 30.5 |
| Estimated audience size | 277,338 |
Audience persona
The typical Ryan Higa fan in United States is more female, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Yé-yé.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 74,241 | 2.43× |
| Texas | 27,833 | 1.17× |
| New York | 21,868 | 1.41× |
| Florida | 14,387 | 0.77× |
| Illinois | 10,937 | 1.18× |
| Washington | 9,677 | 1.74× |
| New Jersey | 8,919 | 1.26× |
| Pennsylvania | 8,767 | 0.94× |
| Georgia | 8,060 | 0.94× |
| Massachusetts | 7,858 | 1.44× |
| Virginia | 7,792 | 1.15× |
| North Carolina | 7,019 | 0.84× |
| Hawaii | 6,766 | 5.68× |
| Michigan | 6,494 | 0.9× |
| Ohio | 6,134 | 0.72× |
| Arizona | 5,899 | 1.04× |
| Maryland | 5,835 | 1.22× |
| Nevada | 5,469 | 2.04× |
| Minnesota | 4,348 | 1.09× |
| Oregon | 4,130 | 1.3× |
| Indiana | 4,117 | 0.81× |
| Colorado | 4,101 | 0.94× |
| Tennessee | 3,590 | 0.65× |
| Wisconsin | 3,583 | 0.86× |
| Missouri | 3,540 | 0.79× |
| Utah | 2,725 | 1.1× |
| Oklahoma | 2,680 | 0.87× |
| Connecticut | 2,503 | 0.9× |
| Louisiana | 2,253 | 0.63× |
| South Carolina | 2,242 | 0.54× |
| Kentucky | 2,214 | 0.64× |
| Alabama | 1,991 | 0.51× |
| Kansas | 1,778 | 0.81× |
| Iowa | 1,568 | 0.69× |
| Arkansas | 1,435 | 0.63× |
| Mississippi | 1,322 | 0.58× |
| Washington, District of Columbia | 998 | 1.2× |
| Idaho | 980 | 0.7× |
| Nebraska | 966 | 0.69× |
| New Mexico | 949 | 0.68× |
| Rhode Island | 736 | 0.83× |
| New Hampshire | 674 | 0.62× |
| West Virginia | 652 | 0.5× |
| Alaska | 545 | 0.92× |
| Maine | 530 | 0.53× |
| Delaware | 529 | 0.69× |
| Montana | 422 | 0.55× |
| Vermont | 297 | 0.61× |
| South Dakota | 273 | 0.43× |
| North Dakota | 253 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yé-yé | 255.92× | Music & Radio |
| Hebe | 20× | Home & Garden |
| Elsword | 41.84× | Games |
| UK garage | 11.69× | Music & Radio |
| Home construction | 2.83× | Home & Garden |
| Combat sport | 2.95× | Sports |
| Emperor Entertainment Group | 20× | Business & Career |
| Dog breed | 1.92× | Pets & Animals |
| Natural rubber | 2.74× | Cars & Mobility |
| Tezz | 9.04× | Movies & TV |
| The Journey (1959 film) | 16.54× | Movies & TV |
| Pro-Ject | 3.72× | Music & Radio |
| Arnold Palmer | 4.87× | Sports |
| Mortgage insurance | 3.39× | Business & Career |
| Grinch | 2.84× | Movies & TV |
| Racing | 1.83× | Cars & Mobility |
| Regional styles of Mexican music | 1.92× | Music & Radio |
| ABC15 Arizona | 20× | Movies & TV |
| Bank account | 1.66× | Business & Career |
| Captain America (1990 film) | 3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.89 |
| Sustainability | BALANCE | 1.8 |
| Early Adopter Mentality | POWER | 1.6 |
| Pet Ownership | JOY | 1.47 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.7% |
| Canada | 10.8% |
| United Kingdom | 4.9% |
See Ryan Higa audiences in other countries
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Frequently asked questions
How many fans does Ryan Higa have in United States?
Ryan Higa has an estimated audience of 277,338 people in United States, concentrated in California and Texas.
What is the gender split and age of Ryan Higa fans?
60.7% of Ryan Higa fans are female, 39.3% are male, with an average age of 30.5 years.
Which brands do Ryan Higa fans like most?
Ryan Higa fans show strongest brand affinity for Yé-yé (255.92×), Hebe (20×), and Elsword (41.84×) over the country average.
Where do Ryan Higa fans live in United States?
Ryan Higa fans in United States are most concentrated in California (reach 74,241), Texas (reach 27,833), and New York (reach 21,868). These three regions account for the largest share of the active audience.
What other brands do Ryan Higa fans also like?
Beyond Ryan Higa itself, the audience over-indexes on Hebe (20×), Elsword (41.84×), UK garage (11.69×), and Home construction (2.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ryan Higa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.