Rascasse Audience Intelligence

Ryan Higa Audience in United States

A data profile of the people who buy, follow and care about Ryan Higa in United States — modelled from more than twelve digital signal sources. Ryan Higa has an estimated audience of 268,660 people in United States.

#78among Social media influencer in United States#12786among Person in United States#462in Internet & Social Media

The average Ryan Higa fan in United States is 30.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vegemite, Brenda Song, Steven Seagal, with strongest over-indexing on Vegemite (280.73× the country average).

Demographically, the Ryan Higa audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ryan Higa fan in United States is more female, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Vegemite.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ryan Higa profile in United States.

Audience size
269K
in United States
Gender
60.7%♀
39.3% male
Age
30.5
average years
Country rank
#51093
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ryan Higa fans

60.7% are female, 39.3% are male, average age 30.5.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Ryan Higa audience in United States
MetricValue
Female60.7%
Male39.3%
Average age30.5
Estimated audience size268,660
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Ryan Higa audience in United States
Age bracketShare%
16-1948%
20-2917%
30-3915%
40-4913%
50+7%
Fig. 04

Worldwide distribution

63.1%

of the worldwide Ryan Higa audience comes from United States.

Worldwide audience distribution share by country for Ryan Higa
CountryShare
United States63.1%
Canada10.3%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ryan Higa audience in United States is strongest.

Fig. 05

Top regions by affinity

Ryan Higa fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K5.01×
02California~70K2.28×
03Nevada~5K2.01×
04Washington~10K1.74×
05Massachusetts~8K1.40×
06New York~20K1.37×
07Oregon~4K1.29×
08New Jersey~9K1.22×
09Maryland~6K1.22×
10Virginia~8K1.20×
11Texas~30K1.18×
12Illinois~10K1.18×
13Minnesota~5K1.14×
14Utah~3K1.13×
15Washington, District of Columbia<1K1.13×
16Arizona~6K1.07×
17Alaska<1K1.04×
18Georgia~9K1.01×
19Colorado~4K0.97×
20Connecticut~3K0.96×
21Rhode Island<1K0.96×
22Pennsylvania~9K0.94×
23Wisconsin~4K0.94×
24Kansas~2K0.94×
25Michigan~7K0.91×
26Oklahoma~3K0.91×
27Nebraska~1K0.90×
28Vermont<1K0.90×
29New Hampshire<1K0.89×
30North Carolina~7K0.88×
31Idaho~1K0.88×
32Indiana~4K0.87×
33North Dakota<1K0.86×
34New Mexico~1K0.85×
35Delaware<1K0.85×
36South Dakota<1K0.85×
37Missouri~4K0.84×
38Maine<1K0.83×
39Montana<1K0.83×
40Iowa~2K0.81×
41Ohio~7K0.80×
42Arkansas~2K0.79×
43Mississippi~2K0.79×
44West Virginia~1K0.78×
45Florida~10K0.77×
46Kentucky~3K0.77×
47Louisiana~3K0.74×
48Tennessee~4K0.72×
49South Carolina~3K0.71×
50Alabama~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Ryan Higa, United States
0.68×1.00×5.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryan Higa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryan Higa audience
#·InterestCategoryAffinity×
01VegemiteFood & Beverages280.73×
02Brenda SongFashion & Accessoires73.79×
03Steven SeagalMovies & TV56.23×
04SmoshMovies & TV51.07×
05David SedarisMovies & TV37.94×
06Jamba JuiceFood & Beverages29.54×
07Dude PerfectMovies & TV24.41×
08Jo KoyMovies & TV20.62×
09Pep GuardiolaSports20.00×
10Kung Fu HustleMovies & TV20.00×
11Kevin De BruyneSports18.86×
12Kung Fu PandaMovies & TV12.55×
13MonstersMovies & TV7.67×
14PokémonGames5.02×
15Ariana GrandeMusic & Radio4.36×
16Internet celebrityInternet & Social Media3.84×
17Pizza HutFood & Beverages3.38×
18SubwayFood & Beverages3.29×
19Domino's PizzaFood & Beverages2.87×
20McDonald'sFood & Beverages2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryan Higa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryan Higa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
ExtroversionTHRILL1.70×
Pet OwnershipJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryan Higa audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.44×
Design AffinityPREMIUM0.76×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ryan Higa have in United States?

Ryan Higa has an estimated audience of 268,660 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ryan Higa fans?

60.7% of Ryan Higa fans are female, 39.3% are male, with an average age of 30.5 years.

03

Which brands do Ryan Higa fans like most?

Ryan Higa fans show strongest brand affinity for Vegemite (280.73×), Brenda Song (73.79×), and Steven Seagal (56.23×) over the country average.

04

Where do Ryan Higa fans live in United States?

Ryan Higa fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ryan Higa fans also like?

Beyond Ryan Higa itself, the audience over-indexes on Brenda Song (73.79×), Steven Seagal (56.23×), Jamba Juice (29.54×), and Smosh (51.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan Higa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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