A data profile of the people who buy, follow and care about David Sedaris in United States — modelled from more than twelve digital signal sources. David Sedaris has an estimated audience of 890,095 people in United States.
The average David Sedaris fan in United States is 44.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Amy Sedaris, Marcus Smart, NPR All Things Considered, with strongest over-indexing on Amy Sedaris (98× the country average).
Demographically, the David Sedaris audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical David Sedaris fan in United States is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Amy Sedaris.
The key figures that characterise the David Sedaris profile in United States.
69.9% are female, 30.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 44.0 |
| Estimated audience size | 890,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide David Sedaris audience comes from United States.
| Country | Share |
|---|---|
| United States | 68.0% |
| United Kingdom | 10.0% |
| Canada | 4.8% |
Where the David Sedaris audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~4K | 2.88× | |
| 02 | Washington, District of Columbia | ~4K | 1.89× | |
| 03 | Maine | ~5K | 1.86× | |
| 04 | Oregon | ~10K | 1.77× | |
| 05 | New Hampshire | ~5K | 1.59× | |
| 06 | Montana | ~3K | 1.57× | |
| 07 | Massachusetts | ~20K | 1.53× | |
| 08 | Hawaii | ~4K | 1.42× | |
| 09 | Washington | ~20K | 1.40× | |
| 10 | Connecticut | ~10K | 1.34× | |
| 11 | New York | ~50K | 1.26× | |
| 12 | Colorado | ~10K | 1.20× | |
| 13 | Rhode Island | ~3K | 1.20× | |
| 14 | North Carolina | ~20K | 1.13× | |
| 15 | Minnesota | ~10K | 1.10× | |
| 16 | Virginia | ~20K | 1.07× | |
| 17 | Illinois | ~30K | 1.06× | |
| 18 | Iowa | ~6K | 1.04× | |
| 19 | Delaware | ~2K | 1.03× | |
| 20 | Utah | ~7K | 1.02× | |
| 21 | Pennsylvania | ~20K | 1.01× | |
| 22 | New Mexico | ~4K | 1.01× | |
| 23 | Idaho | ~4K | 0.99× | |
| 24 | Wisconsin | ~10K | 0.98× | |
| 25 | California | ~80K | 0.97× | |
| 26 | Maryland | ~10K | 0.93× | |
| 27 | Michigan | ~20K | 0.92× | |
| 28 | Alaska | ~1K | 0.91× | |
| 29 | Missouri | ~10K | 0.88× | |
| 30 | New Jersey | ~20K | 0.87× | |
| 31 | Ohio | ~20K | 0.84× | |
| 32 | Indiana | ~10K | 0.84× | |
| 33 | Arizona | ~10K | 0.81× | |
| 34 | Kansas | ~5K | 0.81× | |
| 35 | West Virginia | ~3K | 0.80× | |
| 36 | Nebraska | ~3K | 0.75× | |
| 37 | Kentucky | ~7K | 0.74× | |
| 38 | Tennessee | ~10K | 0.73× | |
| 39 | North Dakota | ~1K | 0.72× | |
| 40 | South Dakota | ~1K | 0.71× | |
| 41 | Georgia | ~20K | 0.69× | |
| 42 | South Carolina | ~7K | 0.69× | |
| 43 | Louisiana | ~6K | 0.68× | |
| 44 | Oklahoma | ~5K | 0.65× | |
| 45 | Nevada | ~4K | 0.63× | |
| 46 | Arkansas | ~4K | 0.60× | |
| 47 | Alabama | ~6K | 0.59× | |
| 48 | Florida | ~30K | 0.58× | |
| 49 | Mississippi | ~3K | 0.56× | |
| 50 | Texas | ~30K | 0.54× |
The strongest cross-interests of the David Sedaris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NPR All Things Considered | Topic | 127.59× | ||
| 02 | Fresh Air with Terry Gross | Music & Radio | 122.90× | ||
| 03 | Amy Sedaris | Movies & TV | 98.00× | ||
| 04 | Nahko and Medicine for the People | Music & Radio | 92.06× | ||
| 05 | NCSOFT | Games | 84.63× | ||
| 06 | Marcus Smart | Sports | 67.81× | ||
| 07 | Six Sigma | Business & Career | 47.54× | ||
| 08 | Paris Is Burning (film) | Movie / TV Show / Series | 43.72× | ||
| 09 | Ira Glass | Music & Radio | 39.39× | ||
| 10 | Ryan Higa | Internet & Social Media | 37.94× | ||
| 11 | Hairspray (musical) | Music & Radio | 29.07× | ||
| 12 | Craig Ferguson | Movies & TV | 19.49× | ||
| 13 | Amy Poehler | Movies & TV | 17.00× | ||
| 14 | Tina Fey | Movies & TV | 14.58× | ||
| 15 | Kate McKinnon | Movies & TV | 12.38× | ||
| 16 | Time Out (magazine) | Travel & Leisure | 10.73× | ||
| 17 | Amy Schumer | Movies & TV | 9.06× | ||
| 18 | Dice | Games | 7.49× | ||
| 19 | Atlas | Music & Radio | 7.02× | ||
| 20 | Funimation | Movies & TV | 6.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Luxury Orientation | PREMIUM | 1.27× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.87× |
David Sedaris has an estimated audience of 890,095 people in United States, concentrated in California and New York.
69.9% of David Sedaris fans are female, 30.1% are male, with an average age of 44.0 years.
David Sedaris fans show strongest brand affinity for Amy Sedaris (98×), Marcus Smart (67.81×), and NPR All Things Considered (127.59×) over the country average.
David Sedaris fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond David Sedaris itself, the audience over-indexes on Marcus Smart (67.81×), NPR All Things Considered (127.59×), Fresh Air with Terry Gross (122.9×), and Amy Poehler (17×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for David Sedaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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