Funimation Audience in United States

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Funimation has an estimated audience of 7,564,184 people in United States. 41.6% are female, 58.4% are male, average age 25.3. Top regions: California, Texas, Florida. Top brand affinities: Gaming, Mangaka, Pokémon (video game series), Yu-Gi-Oh! Trading Card Game, Reading.

The average Funimation fan in United States is 25.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gaming, Mangaka, Pokémon (video game series), with strongest over-indexing on Gaming (11.2× the country average). Demographically, the Funimation audience skews more male with an average age of 25.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Funimation fans

Demographic split for Funimation audience in United States
MetricValue
Female41.6%
Male58.4%
Average age25.3
Estimated audience size7,564,184

Audience persona

The typical Funimation fan in United States is more male, around 25.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gaming.

Top regions in United States

Top regions ranked by reach for Funimation in United States
RegionReachAffinity
California1,050,8081.26×
Texas920,1811.42×
Florida607,7761.19×
New York428,7101.01×
Georgia300,3901.29×
Arizona260,4721.69×
Illinois248,0880.98×
North Carolina240,5131.06×
Pennsylvania223,3910.88×
Ohio208,0430.89×
Virginia190,4931.03×
Michigan183,8920.93×
New Jersey182,5010.95×
Washington168,7661.11×
Alabama156,4081.48×
Tennessee146,0320.96×
Indiana143,8811.04×
Maryland138,4431.06×
Massachusetts126,2170.85×
Missouri120,5960.99×
South Carolina107,2630.94×
Louisiana105,9331.09×
Minnesota105,2890.97×
Oklahoma104,7411.25×
Colorado100,6150.84×
Oregon94,0941.09×
Wisconsin92,8360.82×
Kentucky92,6700.98×
Nevada84,3241.15×
Arkansas72,5941.16×
Mississippi68,7251.1×
Utah64,0770.95×
Connecticut63,2710.83×
Kansas58,3210.98×
Iowa51,8910.83×
Idaho39,6131.04×
Hawaii38,2161.18×
New Mexico36,1630.95×
Nebraska32,2400.85×
Alaska29,0331.79×
West Virginia29,0220.82×
New Hampshire20,5890.69×
Maine19,5310.72×
Rhode Island18,5290.77×
Delaware17,5520.84×
Washington, District of Columbia15,5680.68×
Montana15,5490.74×
South Dakota13,3410.76×
North Dakota12,6650.82×
Vermont7,7830.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funimation audience
BrandAffinityCategory
Gaming11.2×Games
Mangaka15.32×Literature
Pokémon (video game series)7.08×Games
Yu-Gi-Oh! Trading Card Game10.33×Games
Reading2.25×Literature
K (anime)7.58×Literature
Games2.24×Games
Otaku6.19×Literature
Music1.97×Business & Career
Animated cartoon6.36×Movies & TV
Hatsune Miku18.74×Literature
Viz Media21.44×Literature
Action role-playing game6.9×Games
Shōnen manga7.49×Literature
Japanese art6.62×Arts & Culture
Sports1.82×Sports
Harmonica6.94×Music & Radio
Entertainment1.94×Movies & TV
Consumer electronics1.87×Technology & Electronics
Electronic musical instrument6.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funimation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
Early Adopter MentalityPOWER1.7
ExtroversionTHRILL1.26
Pet OwnershipJOY1.02
Social Media UsageJOY1.01
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Funimation
CountryShare
United States52.6%
United Kingdom4.9%
Brazil4.7%

See Funimation audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Funimation have in United States?

Funimation has an estimated audience of 7,564,184 people in United States, concentrated in California and Texas.

What is the gender split and age of Funimation fans?

41.6% of Funimation fans are female, 58.4% are male, with an average age of 25.3 years.

Which brands do Funimation fans like most?

Funimation fans show strongest brand affinity for Gaming (11.2×), Mangaka (15.32×), and Pokémon (video game series) (7.08×) over the country average.

Where do Funimation fans live in United States?

Funimation fans in United States are most concentrated in California (reach 1,050,808), Texas (reach 920,181), and Florida (reach 607,776). These three regions account for the largest share of the active audience.

What other brands do Funimation fans also like?

Beyond Funimation itself, the audience over-indexes on Mangaka (15.32×), Pokémon (video game series) (7.08×), Yu-Gi-Oh! Trading Card Game (10.33×), and Reading (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Funimation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.