Rascasse Audience Intelligence

Funimation Audience in United States

A data profile of the people who buy, follow and care about Funimation in United States — modelled from more than twelve digital signal sources. Funimation has an estimated audience of 7,567,894 people in United States.

#52among TV Channel in United States#393in Movies & TV

The average Funimation fan in United States is 25.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gaming, Mangaka, Pokémon (video game series), with strongest over-indexing on Gaming (11.2× the country average).

Demographically, the Funimation audience skews more male with an average age of 25.3, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Funimation fan in United States is more male, around 25.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gaming.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Funimation profile in United States.

Audience size
7.6M
in United States
Gender
41.6%♀
58.4% male
Age
25.3
average years
Country rank
#4690
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Funimation

41.6% are female, 58.4% are male, average age 25.3.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Funimation audience in United States
MetricValue
Female41.6%
Male58.4%
Average age25.3
Estimated audience size7,567,894
Fig. 03

Age distribution

Ø 25.3
average years
Age distribution of the Funimation audience in United States
Age bracketShare%
16-1961%
20-2923%
30-399%
40-494%
50+2%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Funimation audience comes from United States.

Worldwide audience distribution share by country for Funimation
CountryShare
United States49.7%
Canada5.0%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Funimation audience in United States is strongest.

Fig. 05

Top regions by affinity

Funimation fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.78×
02Arizona~200K1.59×
03Alabama~200K1.43×
04Texas~900K1.34×
05Georgia~300K1.25×
06Oklahoma~100K1.22×
07California~1M1.20×
08Arkansas~70K1.18×
09Hawaii~40K1.16×
10Florida~600K1.15×
11Mississippi~70K1.14×
12Louisiana~100K1.13×
13Nevada~80K1.13×
14Washington~200K1.07×
15Maryland~100K1.07×
16Oregon~90K1.07×
17Idaho~40K1.06×
18North Carolina~200K1.04×
19Indiana~100K1.02×
20Virginia~200K1.01×
21Kentucky~90K1.00×
22Missouri~100K0.99×
23Kansas~60K0.99×
24New Mexico~40K0.99×
25New York~400K0.97×
26Tennessee~100K0.97×
27Minnesota~100K0.96×
28Illinois~200K0.94×
29South Carolina~100K0.94×
30Utah~60K0.94×
31New Jersey~200K0.92×
32Michigan~200K0.91×
33Delaware~20K0.91×
34West Virginia~30K0.90×
35North Dakota~10K0.90×
36Ohio~200K0.89×
37Nebraska~30K0.88×
38Pennsylvania~200K0.87×
39Iowa~50K0.86×
40South Dakota~10K0.86×
41Connecticut~60K0.85×
42Rhode Island~20K0.84×
43Massachusetts~100K0.83×
44Colorado~100K0.83×
45Wisconsin~90K0.82×
46Montana~20K0.80×
47Maine~20K0.77×
48New Hampshire~20K0.76×
49Washington, District of Columbia~20K0.72×
50Vermont~9K0.71×
Fig. 06

Affinity by region

Affinity by region — Funimation, United States
0.71×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Funimation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Funimation audience
#·InterestCategoryAffinity×
01Viz MediaLiterature21.44×
02Hatsune MikuLiterature18.74×
03MangakaLiterature15.32×
04GamingGames11.20×
05Yu-Gi-Oh! Trading Card GameGames10.33×
06K (anime)Literature7.58×
07Shōnen mangaLiterature7.49×
08Pokémon (video game series)Games7.08×
09HarmonicaMusic & Radio6.94×
10Action role-playing gameGames6.90×
11Japanese artArts & Culture6.62×
12Animated cartoonMovies & TV6.36×
13Electronic musical instrumentMusic & Radio6.32×
14OtakuLiterature6.19×
15ReadingLiterature2.25×
16GamesGames2.24×
17MusicBusiness & Career1.97×
18EntertainmentMovies & TV1.94×
19Consumer electronicsTechnology & Electronics1.87×
20SportsSports1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Funimation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Funimation audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.41×
ExtroversionTHRILL1.41×
Pet OwnershipJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Funimation audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Quality AwarenessPREMIUM0.69×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Funimation have in United States?

Funimation has an estimated audience of 7,567,894 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Funimation fans?

41.6% of Funimation fans are female, 58.4% are male, with an average age of 25.3 years.

03

Which brands do Funimation fans like most?

Funimation fans show strongest brand affinity for Gaming (11.2×), Mangaka (15.32×), and Pokémon (video game series) (7.08×) over the country average.

04

Where do Funimation fans live in United States?

Funimation fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Funimation fans also like?

Beyond Funimation itself, the audience over-indexes on Mangaka (15.32×), Pokémon (video game series) (7.08×), Yu-Gi-Oh! Trading Card Game (10.33×), and Reading (2.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Funimation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Funimation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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