Rascasse Audience Intelligence

K (anime) Audience in United States

A data profile of the people who buy, follow and care about K (anime) in United States — modelled from more than twelve digital signal sources. K (anime) has an estimated audience of 9,918,379 people in United States.

#7among Book / Manga / Comic in United States#64in Literature

The average K (anime) fan in United States is 23.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Berserk (manga), Shutterstock, Creepypasta, with strongest over-indexing on Berserk (manga) (73.57× the country average).

Demographically, the K (anime) audience skews more female with an average age of 23.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical K (anime) fan in United States is more female, around 23.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Berserk (manga).

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the K (anime) profile in United States.

Audience size
9.9M
in United States
Gender
65.7%♀
34.3% male
Age
23.1
average years
Country rank
#3610
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of K (anime) fans

65.7% are female, 34.3% are male, average age 23.1.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for K (anime) audience in United States
MetricValue
Female65.7%
Male34.3%
Average age23.1
Estimated audience size9,918,379
Fig. 03

Age distribution

Ø 23.1
average years
Age distribution of the K (anime) audience in United States
Age bracketShare%
16-1964%
20-2932%
30-394%
40-490%
50+0%
Fig. 04

Worldwide distribution

22.1%

of the worldwide K (anime) audience comes from United States.

Worldwide audience distribution share by country for K (anime)
CountryShare
United States22.1%
Japan16.3%
India13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the K (anime) audience in United States is strongest.

Fig. 05

Top regions by affinity

K (anime) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.38×
02Hawaii~80K1.34×
03Iowa~100K1.30×
04Mississippi~100K1.26×
05Utah~200K1.24×
06Texas~1.5M1.22×
07Georgia~500K1.17×
08Arkansas~100K1.15×
09Kentucky~200K1.14×
10Alabama~200K1.12×
11North Carolina~500K1.11×
12Oklahoma~200K1.11×
13California~1.5M1.10×
14Florida~1M1.10×
15Kansas~100K1.10×
16Missouri~200K1.09×
17South Carolina~200K1.09×
18West Virginia~70K1.08×
19New York~800K1.06×
20Indiana~300K1.05×
21Maryland~200K1.03×
22Ohio~400K1.02×
23Tennessee~300K1.02×
24Alaska~30K1.02×
25Virginia~300K1.01×
26Arizona~300K1.01×
27Illinois~500K0.99×
28Michigan~400K0.99×
29Nebraska~70K0.99×
30Nevada~100K0.98×
31New Jersey~300K0.97×
32Washington~300K0.97×
33Washington, District of Columbia~40K0.97×
34Pennsylvania~400K0.96×
35Oregon~200K0.96×
36South Dakota~30K0.94×
37New Mexico~60K0.93×
38Minnesota~200K0.92×
39Connecticut~100K0.92×
40North Dakota~30K0.91×
41Idaho~60K0.87×
42Massachusetts~200K0.85×
43Colorado~200K0.84×
44Delaware~30K0.84×
45Wisconsin~200K0.83×
46Rhode Island~30K0.77×
47Montana~30K0.77×
48New Hampshire~40K0.75×
49Maine~40K0.75×
50Vermont~20K0.66×
Fig. 06

Affinity by region

Affinity by region — K (anime), United States
0.66×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the K (anime) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for K (anime) audience
#·InterestCategoryAffinity×
01Berserk (manga)Literature73.57×
02Steins;GateMovies & TV63.54×
03ShutterstockInternet & Social Media62.13×
04Black ButlerLiterature51.56×
05CreepypastaLiterature50.58×
06Devil May CryGames44.98×
07VaporwaveMusic & Radio32.91×
08Know Your MemeInternet & Social Media24.05×
09Diablo (series)Games20.72×
10High School DxDMovies & TV20.00×
11Studio GhibliLiterature18.96×
12International educationBusiness & Career16.84×
13One-Punch ManLiterature15.06×
14James McAvoyMovies & TV14.49×
15Disneyland ParisTravel & Leisure7.71×
16FunimationMovies & TV7.58×
17Shōnen mangaLiterature5.98×
18Anime and manga fandomLiterature5.42×
19PokémonGames4.84×
20SupermanMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the K (anime) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by K (anime) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.56×
PatriotismCONSERVATISM1.55×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by K (anime) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Quality AwarenessPREMIUM0.84×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does K (anime) have in United States?

K (anime) has an estimated audience of 9,918,379 people in United States, concentrated in California and Texas.

02

What is the gender split and age of K (anime) fans?

65.7% of K (anime) fans are female, 34.3% are male, with an average age of 23.1 years.

03

Which brands do K (anime) fans like most?

K (anime) fans show strongest brand affinity for Berserk (manga) (73.57×), Shutterstock (62.13×), and Creepypasta (50.58×) over the country average.

04

Where do K (anime) fans live in United States?

K (anime) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do K (anime) fans also like?

Beyond K (anime) itself, the audience over-indexes on Shutterstock (62.13×), Creepypasta (50.58×), Devil May Cry (44.98×), and Steins;Gate (63.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See K (anime) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for K (anime). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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