A data profile of the people who buy, follow and care about Sex (book) in United States — modelled from more than twelve digital signal sources. Sex (book) has an estimated audience of 19,682,751 people in United States.
The average Sex (book) fan in United States is 31.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Sex (book) profile in United States.
49.0% are female, 51.0% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 31.4 |
| Estimated audience size | 19,682,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 6% |
Where the Sex (book) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~700K | 1.57× | |
| 02 | Oklahoma | ~300K | 1.34× | |
| 03 | Mississippi | ~200K | 1.29× | |
| 04 | Arkansas | ~200K | 1.27× | |
| 05 | Utah | ~200K | 1.26× | |
| 06 | Oregon | ~300K | 1.25× | |
| 07 | Kentucky | ~300K | 1.23× | |
| 08 | Alabama | ~300K | 1.20× | |
| 09 | Kansas | ~200K | 1.19× | |
| 10 | Louisiana | ~300K | 1.18× | |
| 11 | Idaho | ~100K | 1.18× | |
| 12 | Nebraska | ~100K | 1.18× | |
| 13 | Indiana | ~400K | 1.12× | |
| 14 | Texas | ~2M | 1.09× | |
| 15 | Washington | ~400K | 1.09× | |
| 16 | New Mexico | ~100K | 1.08× | |
| 17 | Tennessee | ~400K | 1.07× | |
| 18 | Montana | ~60K | 1.07× | |
| 19 | South Dakota | ~50K | 1.07× | |
| 20 | Missouri | ~300K | 1.03× | |
| 21 | Georgia | ~600K | 1.02× | |
| 22 | North Carolina | ~600K | 1.01× | |
| 23 | Iowa | ~200K | 1.01× | |
| 24 | West Virginia | ~90K | 1.01× | |
| 25 | New York | ~1M | 1.00× | |
| 26 | New Jersey | ~500K | 0.99× | |
| 27 | South Carolina | ~300K | 0.98× | |
| 28 | Wyoming | ~30K | 0.98× | |
| 29 | Washington, District of Columbia | ~60K | 0.97× | |
| 30 | Alaska | ~40K | 0.97× | |
| 31 | Florida | ~1M | 0.96× | |
| 32 | Arizona | ~400K | 0.96× | |
| 33 | Ohio | ~600K | 0.95× | |
| 34 | California | ~2M | 0.94× | |
| 35 | North Dakota | ~40K | 0.94× | |
| 36 | Hawaii | ~80K | 0.93× | |
| 37 | Illinois | ~600K | 0.90× | |
| 38 | Maryland | ~300K | 0.90× | |
| 39 | Michigan | ~400K | 0.89× | |
| 40 | Colorado | ~300K | 0.88× | |
| 41 | Nevada | ~200K | 0.88× | |
| 42 | Minnesota | ~200K | 0.86× | |
| 43 | Pennsylvania | ~500K | 0.81× | |
| 44 | Maine | ~60K | 0.81× | |
| 45 | Wisconsin | ~200K | 0.77× | |
| 46 | Massachusetts | ~300K | 0.70× | |
| 47 | Connecticut | ~100K | 0.69× | |
| 48 | Delaware | ~30K | 0.65× | |
| 49 | New Hampshire | ~50K | 0.64× | |
| 50 | Rhode Island | ~40K | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sex (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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