A data profile of the people who buy, follow and care about K (anime) in India — modelled from more than twelve digital signal sources. K (anime) has an estimated audience of 6,072,645 people in India.
K (anime) has an estimated audience of 6,072,645 people in India. 87.1% are female, 12.9% are male, average age 26.3. Top brand affinities: Spirited Away, ALDO Shoes, Mount Fuji, Superman, Harry Potter.
Top brand affinities include Spirited Away, ALDO Shoes, Mount Fuji, with strongest over-indexing on Spirited Away (40.5× the country average).
Demographically, the K (anime) audience skews more female with an average age of 26.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical K (anime) fan in India is more female, around 26.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Spirited Away.
The key figures that characterise the K (anime) profile in India.
87.1% are female, 12.9% are male, average age 26.3.
| Metric | Value |
|---|---|
| Female | 87.1% |
| Male | 12.9% |
| Average age | 26.3 |
| Estimated audience size | 6,072,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 48% | |
| 30-39 | 13% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide K (anime) audience comes from India.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 16.3% |
| India | 13.5% |
The strongest cross-interests of the K (anime) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mount Fuji | Travel & Leisure | 42.26× | ||
| 02 | Spirited Away | Movies & TV | 40.50× | ||
| 03 | ALDO Shoes | Fashion & Accessoires | 22.37× | ||
| 04 | Anne Hathaway | Movies & TV | 4.16× | ||
| 05 | Henry Cavill | Movies & TV | 4.16× | ||
| 06 | Emma Watson | Movies & TV | 4.16× | ||
| 07 | Leonardo DiCaprio | Movies & TV | 4.16× | ||
| 08 | Kate Winslet | Movies & TV | 4.16× | ||
| 09 | Breaking Bad | Movies & TV | 3.83× | ||
| 10 | Mother's Day | Kids & Family | 3.76× | ||
| 11 | Tom Cruise | Movies & TV | 3.62× | ||
| 12 | Pajamas | Fashion & Accessoires | 3.61× | ||
| 13 | Brad Pitt | Movies & TV | 3.27× | ||
| 14 | Skirt | Fashion & Accessoires | 2.95× | ||
| 15 | Fashion show | Fashion & Accessoires | 2.78× | ||
| 16 | Cash on delivery | Business & Career | 2.13× | ||
| 17 | Superman | Movies & TV | 1.99× | ||
| 18 | Nutrient | Food & Beverages | 1.91× | ||
| 19 | Harry Potter | Movies & TV | 1.81× | ||
| 20 | Chennai | Travel & Leisure | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.91× | |
| Indulgence | JOY | 1.43× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.37× | |
| Tradition | CONSERVATISM | 0.50× | |
| Need for Security | CONSERVATISM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for K (anime). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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