A data profile of the people who buy, follow and care about Mother's Day in India — modelled from more than twelve digital signal sources. Mother's Day has an estimated audience of 3,533,021 people in India.
The average Mother's Day fan in India is 32.4 years old, balanced, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Serial (podcast), Moda Feminina, DeFacto, with strongest over-indexing on Serial (podcast) (3.27× the country average).
Demographically, the Mother's Day audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Mother's Day fan in India is balanced, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Serial (podcast).
The key figures that characterise the Mother's Day profile in India.
54.5% are female, 45.5% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 32.4 |
| Estimated audience size | 3,533,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 33% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Mother's Day audience comes from India.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 6.0% |
| Italy | 5.3% |
Where the Mother's Day audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~3K | 1.36× | |
| 02 | Uttarakhand | ~20K | 1.32× | |
| 03 | Arunachal Pradesh | ~3K | 1.31× | |
| 04 | Karnataka | ~100K | 1.23× | |
| 05 | Manipur | ~5K | 1.21× | |
| 06 | Haryana | ~50K | 1.16× | |
| 07 | Uttar Pradesh | ~200K | 1.14× | |
| 08 | Maharashtra | ~200K | 1.10× | |
| 09 | Odisha | ~40K | 1.10× | |
| 10 | Tamil Nadu | ~90K | 1.06× | |
| 11 | Andhra Pradesh | ~50K | 1.05× | |
| 12 | Telangana | ~50K | 1.03× | |
| 13 | West Bengal | ~100K | 1.02× | |
| 14 | Jharkhand | ~30K | 1.02× | |
| 15 | Goa | ~4K | 1.01× | |
| 16 | Punjab (region) | ~50K | 1.00× | |
| 17 | Tripura | ~5K | 0.96× | |
| 18 | Sikkim | ~1K | 0.92× | |
| 19 | Mizoram | ~2K | 0.91× | |
| 20 | Rajasthan | ~70K | 0.90× | |
| 21 | Bihar | ~60K | 0.90× | |
| 22 | Madhya Pradesh | ~60K | 0.90× | |
| 23 | Kerala | ~50K | 0.88× | |
| 24 | Himachal Pradesh | ~10K | 0.81× | |
| 25 | Gujarat | ~80K | 0.80× | |
| 26 | Chhattisgarh | ~20K | 0.78× | |
| 27 | Meghalaya | ~3K | 0.78× | |
| 28 | Assam | ~30K | 0.77× | |
| 29 | Jammu and Kashmir | ~9K | 0.58× |
The strongest cross-interests of the Mother's Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeFacto | Fashion & Accessoires | 31.38× | ||
| 02 | mulheres | Movies & TV | 11.65× | ||
| 03 | Moda Feminina | Fashion & Accessoires | 10.43× | ||
| 04 | AliExpress | Shopping | 9.43× | ||
| 05 | One Day (2011 film) | Movies & TV | 7.78× | ||
| 06 | Henna | Home & Garden | 6.34× | ||
| 07 | Child development | Business & Career | 5.83× | ||
| 08 | Doll | Kids & Family | 5.29× | ||
| 09 | Health And Beauty | Beauty & Wellness | 4.46× | ||
| 10 | Cardigan (sweater) | Fashion & Accessoires | 4.43× | ||
| 11 | FirstCry.com | Shopping | 3.86× | ||
| 12 | Childhood | Kids & Family | 3.85× | ||
| 13 | Parent | Kids & Family | 3.83× | ||
| 14 | K (anime) | Literature | 3.76× | ||
| 15 | Serial (podcast) | Music & Radio | 3.27× | ||
| 16 | H.O.M.E. | Home & Garden | 3.02× | ||
| 17 | Dharmendra | Movies & TV | 1.77× | ||
| 18 | Sex and the City | Movies & TV | 1.66× | ||
| 19 | Clothing | Fashion & Accessoires | 1.62× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.80× | |
| Design Affinity | PREMIUM | 1.78× | |
| Creativity | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Social Media Usage | JOY | 1.00× |
Mother's Day has an estimated audience of 3,533,021 people in India, concentrated in Uttar Pradesh and Maharashtra.
54.5% of Mother's Day fans are female, 45.5% are male, with an average age of 32.4 years.
Mother's Day fans show strongest brand affinity for Serial (podcast) (3.27×), Moda Feminina (10.43×), and DeFacto (31.38×) over the country average.
Mother's Day fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mother's Day itself, the audience over-indexes on Moda Feminina (10.43×), DeFacto (31.38×), Child development (5.83×), and Parent (3.83×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mother's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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