A data profile of the people who buy, follow and care about Cardigan (sweater) in India — modelled from more than twelve digital signal sources. Cardigan (sweater) has an estimated audience of 4,982,654 people in India.
Cardigan (sweater) has an estimated audience of 4,982,654 people in India. 61.1% are female, 38.9% are male, average age 30.7. Top brand affinities: Outerwear, Hoodie, Men's clothing, Trousers, Skirt.
Top brand affinities include Outerwear, Hoodie, Men's clothing, with strongest over-indexing on Outerwear (7.74× the country average).
Demographically, the Cardigan (sweater) audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
The typical Cardigan (sweater) fan in India is more female, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Outerwear.
The key figures that characterise the Cardigan (sweater) profile in India.
61.1% are female, 38.9% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 30.7 |
| Estimated audience size | 4,982,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 36% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Cardigan (sweater) audience comes from India.
| Country | Share |
|---|---|
| Japan | 11.6% |
| United States | 7.3% |
| China | 7.2% |
The strongest cross-interests of the Cardigan (sweater) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 7.74× | ||
| 02 | High-heeled footwear | Fashion & Accessoires | 7.53× | ||
| 03 | Hoodie | Fashion & Accessoires | 7.11× | ||
| 04 | Mother's Day | Kids & Family | 4.43× | ||
| 05 | Drop shipping | Shopping | 4.38× | ||
| 06 | Skirt | Fashion & Accessoires | 3.82× | ||
| 07 | Pajamas | Fashion & Accessoires | 3.82× | ||
| 08 | Trousers | Fashion & Accessoires | 3.77× | ||
| 09 | Sewing machine | Home & Garden | 3.65× | ||
| 10 | Men's clothing | Fashion & Accessoires | 3.64× | ||
| 11 | Crochet | Home & Garden | 3.62× | ||
| 12 | True Detective | Movies & TV | 3.20× | ||
| 13 | Sewing | Home & Garden | 2.94× | ||
| 14 | BTS | Music & Radio | 2.57× | ||
| 15 | Embroidery | Home & Garden | 2.37× | ||
| 16 | Hobby | Home & Garden | 2.30× | ||
| 17 | Cash on delivery | Business & Career | 2.13× | ||
| 18 | Party dress | Fashion & Accessoires | 2.09× | ||
| 19 | Chennai | Travel & Leisure | 1.94× | ||
| 20 | Superman | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.75× | |
| Pet Ownership | JOY | 1.73× | |
| Early Adopter Mentality | POWER | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.49× | |
| Spirituality | BALANCE | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cardigan (sweater). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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