Cardigan (sweater) Audience in Germany
Cardigan (sweater) has an estimated audience of 2,518,103 people in Germany. 71.2% are female, 28.8% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Mothercare, Time (magazine), Emirdağ.
The average Cardigan (sweater) fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Mothercare, with strongest over-indexing on Rossmann (2.14× the country average). Demographically, the Cardigan (sweater) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Cardigan (sweater) fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 39.0 |
| Estimated audience size | 2,518,103 |
Audience persona
The typical Cardigan (sweater) fan in Germany is more female, around 39.0 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 310,318 | 0.56× |
| Bayern | 273,424 | 0.68× |
| Baden-Württemberg | 206,088 | 0.6× |
| Hessen | 158,041 | 0.82× |
| Niedersachsen | 117,138 | 0.48× |
| Berlin | 113,644 | 1.01× |
| Rheinland-Pfalz | 89,491 | 0.71× |
| Brandenburg | 74,312 | 0.95× |
| Sachsen-Anhalt | 73,496 | 1.13× |
| Thüringen | 68,796 | 1.07× |
| Sachsen | 66,746 | 0.54× |
| Schleswig-Holstein | 65,697 | 0.73× |
| Mecklenburg-Vorpommern | 58,764 | 1.22× |
| Saarland | 58,417 | 1.89× |
| Bremen | 57,327 | 2.66× |
| Hamburg | 54,039 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.14× | Shopping |
| Home Office | 1.71× | Business & Career |
| Mothercare | 1.8× | Kids & Family |
| Time (magazine) | 1.57× | News |
| Emirdağ | 7.29× | Travel & Leisure |
| Hockenheim | 5.55× | Travel & Leisure |
| Jersey (fabric) | 3.31× | Fashion & Accessoires |
| Home Delivery | 1.78× | Food & Beverages |
| Jaguar F-Pace | 3.96× | Cars & Mobility |
| myDealZ | 1.56× | Shopping |
| Ireen Sheer | 1.54× | Music & Radio |
| Bank account | 1.57× | Business & Career |
| Buddy – The Buddy Holly Story | 2.27× | Music & Radio |
| Isha Yoga | 4.65× | Sports |
| Harriet Tubman | 2.95× | Politics & Society |
| The Hunt (2012 film) | 2.02× | Movies & TV |
| Liberace | 2.68× | Music & Radio |
| Jason Clarke (actor) | 2.07× | Movies & TV |
| Building insulation | 1.75× | Home & Garden |
| Roger Federer | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.27 |
| Price Sensitivity | PREMIUM | 1.59 |
| Design Affinity | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.42 |
| Sustainability | BALANCE | 1.3 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.6% |
| United States | 7.3% |
| China | 7.2% |
See Cardigan (sweater) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cardigan (sweater) have in Germany?
Cardigan (sweater) has an estimated audience of 2,518,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cardigan (sweater) fans?
71.2% of Cardigan (sweater) fans are female, 28.8% are male, with an average age of 39.0 years.
Which brands do Cardigan (sweater) fans like most?
Cardigan (sweater) fans show strongest brand affinity for Rossmann (2.14×), Home Office (1.71×), and Mothercare (1.8×) over the country average.
Where do Cardigan (sweater) fans live in Germany?
Cardigan (sweater) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 310,318), Bayern (reach 273,424), and Baden-Württemberg (reach 206,088). These three regions account for the largest share of the active audience.
What other brands do Cardigan (sweater) fans also like?
Beyond Cardigan (sweater) itself, the audience over-indexes on Home Office (1.71×), Mothercare (1.8×), Time (magazine) (1.57×), and Emirdağ (7.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cardigan (sweater). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.