Fanatik Audience in Germany
Fanatik has an estimated audience of 2,431,944 people in Germany. 57.2% are female, 42.8% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Habertürk, Cumhuriyet, Milliyet, Sabah (newspaper), Paris Saint-Germain Féminines.
The average Fanatik fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Habertürk, Cumhuriyet, Milliyet, with strongest over-indexing on Habertürk (56.75× the country average). Demographically, the Fanatik audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Fanatik fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 41.4 |
| Estimated audience size | 2,431,944 |
Audience persona
The typical Fanatik fan in Germany is more female, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Habertürk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,143,644 | 2.15× |
| Baden-Württemberg | 633,272 | 1.91× |
| Bayern | 391,609 | 1× |
| Hessen | 353,481 | 1.91× |
| Niedersachsen | 194,245 | 0.82× |
| Rheinland-Pfalz | 150,569 | 1.24× |
| Berlin | 139,985 | 1.29× |
| Hamburg | 90,804 | 1.65× |
| Schleswig-Holstein | 73,035 | 0.84× |
| Bremen | 34,374 | 1.65× |
| Sachsen | 23,463 | 0.2× |
| Saarland | 18,166 | 0.61× |
| Brandenburg | 17,386 | 0.23× |
| Sachsen-Anhalt | 13,191 | 0.21× |
| Thüringen | 10,009 | 0.16× |
| Mecklenburg-Vorpommern | 6,494 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Habertürk | 56.75× | News |
| Cumhuriyet | 51.71× | News |
| Milliyet | 52.77× | News |
| Sabah (newspaper) | 54.92× | News |
| Paris Saint-Germain Féminines | 25.79× | Sports |
| Star TV (Turkey) | 28.54× | Movies & TV |
| Yeni Şafak | 54.47× | News |
| Halk TV | 50.52× | Movies & TV |
| Al Nassr FC | 30.4× | Sports |
| NTV Spor | 74.17× | Music & Radio |
| Hürriyet | 49.36× | News |
| Fenerbahçe Men's Basketball | 12.18× | Sports |
| Mavi Jeans | 36.13× | Fashion & Accessoires |
| Show TV | 20.61× | Movies & TV |
| Kanal D | 19.88× | Movies & TV |
| Sözcü | 41.16× | News |
| TRT Haber | 26.67× | Movies & TV |
| Beyaz Show | 67.87× | Movies & TV |
| Galatasaray S.K. | 5.8× | Sports |
| CNN Türk | 29.32× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.42 |
| Price Sensitivity | PREMIUM | 1.25 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Design Affinity | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.19 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 5.1% |
| Romania | 4.5% |
| Netherlands | 0.6% |
See Fanatik audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Fanatik have in Germany?
Fanatik has an estimated audience of 2,431,944 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fanatik fans?
57.2% of Fanatik fans are female, 42.8% are male, with an average age of 41.4 years.
Which brands do Fanatik fans like most?
Fanatik fans show strongest brand affinity for Habertürk (56.75×), Cumhuriyet (51.71×), and Milliyet (52.77×) over the country average.
Where do Fanatik fans live in Germany?
Fanatik fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,143,644), Baden-Württemberg (reach 633,272), and Bayern (reach 391,609). These three regions account for the largest share of the active audience.
What other brands do Fanatik fans also like?
Beyond Fanatik itself, the audience over-indexes on Cumhuriyet (51.71×), Milliyet (52.77×), Sabah (newspaper) (54.92×), and Paris Saint-Germain Féminines (25.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fanatik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.