Fanatik Audience in Germany
A data profile of the people who buy, follow and care about Fanatik in Germany — modelled from more than twelve digital signal sources. Fanatik has an estimated audience of 2,450,639 people in Germany.
The average Fanatik fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Habertürk, Cumhuriyet, Milliyet, with strongest over-indexing on Habertürk (56.75× the country average).
Demographically, the Fanatik audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fanatik fan in Germany is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Habertürk.
At a glance
The key figures that characterise the Fanatik profile in Germany.
Search interest · 12-month trend
Audience demographics of Fanatik
57.2% are female, 42.8% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 41.4 |
| Estimated audience size | 2,450,639 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Fanatik audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 4.7% |
| Romania | 4.2% |
| Netherlands | 0.6% |
Geography
Where the Fanatik audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1M | 2.15× | |
| 02 | Hessen | ~400K | 1.89× | |
| 03 | Baden-Württemberg | ~600K | 1.88× | |
| 04 | Bremen | ~30K | 1.65× | |
| 05 | Hamburg | ~90K | 1.63× | |
| 06 | Berlin | ~100K | 1.26× | |
| 07 | Rheinland-Pfalz | ~100K | 1.23× | |
| 08 | Bayern | ~400K | 0.99× | |
| 09 | Schleswig-Holstein | ~70K | 0.83× | |
| 10 | Niedersachsen | ~200K | 0.82× | |
| 11 | Saarland | ~20K | 0.70× | |
| 12 | Brandenburg | ~20K | 0.26× | |
| 13 | Sachsen-Anhalt | ~10K | 0.24× | |
| 14 | Thüringen | ~10K | 0.24× | |
| 15 | Sachsen | ~30K | 0.22× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.20× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fanatik audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NTV Spor | Music & Radio | 74.17× | ||
| 02 | Beyaz Show | Movies & TV | 67.87× | ||
| 03 | Habertürk | News | 56.75× | ||
| 04 | Sabah (newspaper) | News | 54.92× | ||
| 05 | Yeni Şafak | News | 54.47× | ||
| 06 | Milliyet | News | 52.77× | ||
| 07 | Cumhuriyet | News | 51.71× | ||
| 08 | Halk TV | Movies & TV | 50.52× | ||
| 09 | Hürriyet | News | 49.36× | ||
| 10 | Sözcü | News | 41.16× | ||
| 11 | Mavi Jeans | Fashion & Accessoires | 36.13× | ||
| 12 | Al Nassr FC | Sports | 30.40× | ||
| 13 | Star TV (Turkey) | Movies & TV | 28.54× | ||
| 14 | TRT Haber | Movies & TV | 26.67× | ||
| 15 | Paris Saint-Germain Féminines | Sports | 25.79× | ||
| 16 | Pep Guardiola | Sports | 23.27× | ||
| 17 | Show TV | Movies & TV | 20.61× | ||
| 18 | Kanal D | Movies & TV | 19.88× | ||
| 19 | Fenerbahçe Men's Basketball | Sports | 12.18× | ||
| 20 | Süper Lig | Sports | 11.85× |
Personality of the Fanatik audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.81× | |
| Quality Awareness | PREMIUM | 1.78× | |
| Design Affinity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.99× | |
| Individualism | JOY | 1.08× | |
| Risk Appetite | THRILL | 1.08× |
Frequently asked questions
How many fans does Fanatik have in Germany?
Fanatik has an estimated audience of 2,450,639 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fanatik fans?
57.2% of Fanatik fans are female, 42.8% are male, with an average age of 41.4 years.
Which brands do Fanatik fans like most?
Fanatik fans show strongest brand affinity for Habertürk (56.75×), Cumhuriyet (51.71×), and Milliyet (52.77×) over the country average.
Where do Fanatik fans live in Germany?
Fanatik fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~600K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Fanatik fans also like?
Beyond Fanatik itself, the audience over-indexes on Cumhuriyet (51.71×), Milliyet (52.77×), Sözcü (41.16×), and Hürriyet (49.36×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See Fanatik audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fanatik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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