Show TV Audience in Germany
Show TV has an estimated audience of 1,522,373 people in Germany. 56.6% are female, 43.4% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Philosophy of life, Fenerbahçe Men's Basketball, Fanatik, Kanal D, TRT 1.
The average Show TV fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Philosophy of life, Fenerbahçe Men's Basketball, Fanatik, with strongest over-indexing on Philosophy of life (71× the country average). Demographically, the Show TV audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Show TV fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.6 |
| Estimated audience size | 1,522,373 |
Audience persona
The typical Show TV fan in Germany is more female, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Philosophy of life.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 630,278 | 1.89× |
| Baden-Württemberg | 316,422 | 1.52× |
| Hessen | 248,455 | 2.14× |
| Bayern | 228,487 | 0.93× |
| Niedersachsen | 105,395 | 0.71× |
| Berlin | 103,355 | 1.52× |
| Rheinland-Pfalz | 70,686 | 0.93× |
| Hamburg | 43,252 | 1.26× |
| Schleswig-Holstein | 43,168 | 0.79× |
| Bremen | 31,105 | 2.39× |
| Sachsen | 18,719 | 0.25× |
| Brandenburg | 15,993 | 0.34× |
| Saarland | 11,636 | 0.62× |
| Thüringen | 10,301 | 0.27× |
| Sachsen-Anhalt | 9,270 | 0.24× |
| Mecklenburg-Vorpommern | 5,893 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Philosophy of life | 71× | Health |
| Fenerbahçe Men's Basketball | 10.93× | Sports |
| Fanatik | 14.2× | News |
| Kanal D | 17.97× | Movies & TV |
| TRT 1 | 17.13× | Movies & TV |
| Ottoman Empire | 12.7× | Politics & Society |
| D&R | 15.49× | Technology & Electronics |
| İzmir | 10.93× | Travel & Leisure |
| Star TV (Turkey) | 11.32× | Movies & TV |
| Ipekyol | 17.32× | Shopping |
| Beşiktaş J.K. | 6.37× | Sports |
| Pull&Bear | 8.54× | Fashion & Accessoires |
| Clothing | 2.06× | Fashion & Accessoires |
| Cumhuriyet | 8.44× | News |
| Google News | 4.97× | News |
| The Holiday | 10.2× | Movies & TV |
| Alanya | 9.91× | Travel & Leisure |
| English Home | 17.45× | Shopping |
| Shawl | 7.78× | Fashion & Accessoires |
| Airbnb | 2.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.57 |
| Indulgence | JOY | 1.28 |
| Quality Awareness | PREMIUM | 1.19 |
| Individualism | JOY | 1.18 |
| Sports Activity | POWER | 1.12 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.2% |
| Brazil | 3.5% |
| France | 3.4% |
See Show TV audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Show TV have in Germany?
Show TV has an estimated audience of 1,522,373 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Show TV fans?
56.6% of Show TV fans are female, 43.4% are male, with an average age of 39.6 years.
Which brands do Show TV fans like most?
Show TV fans show strongest brand affinity for Philosophy of life (71×), Fenerbahçe Men's Basketball (10.93×), and Fanatik (14.2×) over the country average.
Where do Show TV fans live in Germany?
Show TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 630,278), Baden-Württemberg (reach 316,422), and Hessen (reach 248,455). These three regions account for the largest share of the active audience.
What other brands do Show TV fans also like?
Beyond Show TV itself, the audience over-indexes on Fenerbahçe Men's Basketball (10.93×), Fanatik (14.2×), Kanal D (17.97×), and TRT 1 (17.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Show TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.