İzmir Audience in Germany
A data profile of the people who buy, follow and care about İzmir in Germany — modelled from more than twelve digital signal sources. İzmir has an estimated audience of 1,554,295 people in Germany.
The average İzmir fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bodrum, SunExpress, Alanya, with strongest over-indexing on Bodrum (17.5× the country average).
Demographically, the İzmir audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical İzmir fan in Germany is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Bodrum.
At a glance
The key figures that characterise the İzmir profile in Germany.
Search interest · 12-month trend
Demographics of İzmir fans
61.9% are female, 38.1% are male, average age 39.4.
Gender split
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 39.4 |
| Estimated audience size | 1,554,295 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide İzmir audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 21.5% |
| Germany | 6.8% |
| United States | 3.1% |
Geography
Where the İzmir audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.47× | |
| 02 | Berlin | ~100K | 1.45× | |
| 03 | Hessen | ~200K | 1.35× | |
| 04 | Hamburg | ~50K | 1.35× | |
| 05 | Nordrhein-Westfalen | ~400K | 1.29× | |
| 06 | Baden-Württemberg | ~300K | 1.23× | |
| 07 | Bayern | ~300K | 1.13× | |
| 08 | Rheinland-Pfalz | ~80K | 0.98× | |
| 09 | Saarland | ~20K | 0.97× | |
| 10 | Niedersachsen | ~100K | 0.94× | |
| 11 | Schleswig-Holstein | ~50K | 0.82× | |
| 12 | Brandenburg | ~40K | 0.74× | |
| 13 | Thüringen | ~30K | 0.67× | |
| 14 | Sachsen-Anhalt | ~30K | 0.62× | |
| 15 | Sachsen | ~50K | 0.60× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the İzmir audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reima | Kids & Family | 32.26× | ||
| 02 | Ajda Pekkan | Movies & TV | 27.40× | ||
| 03 | Alanya | Travel & Leisure | 19.13× | ||
| 04 | Bodrum | Travel & Leisure | 17.50× | ||
| 05 | Star TV (Turkey) | Movies & TV | 15.87× | ||
| 06 | Pegasus Airlines | Travel & Leisure | 14.96× | ||
| 07 | Kanal D | Movies & TV | 12.77× | ||
| 08 | TRT 1 | Movies & TV | 12.75× | ||
| 09 | Sözcü | News | 11.93× | ||
| 10 | Habertürk | News | 10.94× | ||
| 11 | Show TV | Movies & TV | 10.93× | ||
| 12 | SunExpress | Travel & Leisure | 9.97× | ||
| 13 | Trabzonspor | Sports | 9.86× | ||
| 14 | Fanatik | News | 9.47× | ||
| 15 | Cumhuriyet | News | 9.07× | ||
| 16 | Süper Lig | Sports | 8.52× | ||
| 17 | Turkish Airlines | Travel & Leisure | 7.74× | ||
| 18 | Fenerbahçe S.K. | Sports | 7.45× | ||
| 19 | Beşiktaş J.K. | Sports | 7.22× | ||
| 20 | Discounts and allowances | Shopping | 4.18× |
Personality of the İzmir audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.15× | |
| Price Sensitivity | PREMIUM | 1.61× | |
| Travelling | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Career Orientation | POWER | 0.99× | |
| Mindfulness | BALANCE | 1.00× |
Frequently asked questions
How many fans does İzmir have in Germany?
İzmir has an estimated audience of 1,554,295 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of İzmir fans?
61.9% of İzmir fans are female, 38.1% are male, with an average age of 39.4 years.
Which brands do İzmir fans like most?
İzmir fans show strongest brand affinity for Bodrum (17.5×), SunExpress (9.97×), and Alanya (19.13×) over the country average.
Where do İzmir fans live in Germany?
İzmir fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do İzmir fans also like?
Beyond İzmir itself, the audience over-indexes on SunExpress (9.97×), Alanya (19.13×), Star TV (Turkey) (15.87×), and Trabzonspor (9.86×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See İzmir audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for İzmir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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