İzmir Audience in Germany
İzmir has an estimated audience of 1,554,295 people in Germany. 61.9% are female, 38.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Therme Erding, Rossmann, CAC 40, Electrolyte, ILE (singer).
The average İzmir fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Therme Erding, Rossmann, CAC 40, with strongest over-indexing on Therme Erding (10.55× the country average). Demographically, the İzmir audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of İzmir fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 39.4 |
| Estimated audience size | 1,554,295 |
Audience persona
The typical İzmir fan in Germany is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 458,469 | 1.35× |
| Baden-Württemberg | 277,515 | 1.31× |
| Bayern | 269,604 | 1.08× |
| Hessen | 175,890 | 1.49× |
| Niedersachsen | 141,515 | 0.94× |
| Berlin | 103,264 | 1.49× |
| Rheinland-Pfalz | 75,582 | 0.97× |
| Hamburg | 47,855 | 1.36× |
| Schleswig-Holstein | 44,233 | 0.79× |
| Sachsen | 39,922 | 0.52× |
| Brandenburg | 31,528 | 0.65× |
| Saarland | 20,838 | 1.09× |
| Thüringen | 20,650 | 0.52× |
| Sachsen-Anhalt | 19,756 | 0.49× |
| Bremen | 19,698 | 1.48× |
| Mecklenburg-Vorpommern | 13,858 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 10.55× | Travel & Leisure |
| Rossmann | 1.69× | Shopping |
| CAC 40 | 3.09× | Business & Career |
| Electrolyte | 15.42× | Health |
| ILE (singer) | 15.71× | Music & Radio |
| Home Delivery | 2.88× | Food & Beverages |
| Jaripeo | 23.25× | Sports |
| Holstein | 7.59× | Travel & Leisure |
| Faculty of Medicine, Chulalongkorn University | 10.94× | Business & Career |
| Cachorro | 2.91× | Pets & Animals |
| Isha Yoga | 7.71× | Sports |
| Hockenheim | 6.02× | Travel & Leisure |
| The Guild | 21.34× | Movies & TV |
| Nurse education | 1.62× | Kids & Family |
| Corfu (regional unit) | 2.01× | Travel & Leisure |
| Assetto Corsa | 3.75× | Games |
| India Hicks | 13.35× | Fashion & Accessoires |
| Erdek | 14.46× | Travel & Leisure |
| Erdemli | 10.44× | Travel & Leisure |
| Bank account | 1.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Quality Awareness | PREMIUM | 1.28 |
| Travelling | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 22.3% |
| Germany | 7.0% |
| United States | 3.2% |
See İzmir audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does İzmir have in Germany?
İzmir has an estimated audience of 1,554,295 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of İzmir fans?
61.9% of İzmir fans are female, 38.1% are male, with an average age of 39.4 years.
Which brands do İzmir fans like most?
İzmir fans show strongest brand affinity for Therme Erding (10.55×), Rossmann (1.69×), and CAC 40 (3.09×) over the country average.
Where do İzmir fans live in Germany?
İzmir fans in Germany are most concentrated in Nordrhein-Westfalen (reach 458,469), Baden-Württemberg (reach 277,515), and Bayern (reach 269,604). These three regions account for the largest share of the active audience.
What other brands do İzmir fans also like?
Beyond İzmir itself, the audience over-indexes on Rossmann (1.69×), CAC 40 (3.09×), Electrolyte (15.42×), and ILE (singer) (15.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for İzmir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.