Cologne Audience in Germany
Cologne has an estimated audience of 11,127,236 people in Germany. 54.5% are female, 45.5% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Home Office, Stradivarius, Snow White (Fables), Home Delivery, Esra Erol.
The average Cologne fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Home Office, Stradivarius, Snow White (Fables), with strongest over-indexing on Home Office (1.66× the country average). Demographically, the Cologne audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Cologne fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 39.4 |
| Estimated audience size | 11,127,236 |
Audience persona
The typical Cologne fan in Germany is balanced, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 8,345,427 | 3.85× |
| Baden-Württemberg | 1,396,292 | 0.92× |
| Bayern | 1,393,011 | 0.78× |
| Hessen | 1,014,648 | 1.2× |
| Niedersachsen | 927,915 | 0.86× |
| Rheinland-Pfalz | 843,293 | 1.51× |
| Berlin | 447,873 | 0.9× |
| Sachsen | 326,446 | 0.6× |
| Schleswig-Holstein | 284,498 | 0.71× |
| Hamburg | 219,687 | 0.87× |
| Brandenburg | 188,903 | 0.55× |
| Thüringen | 172,606 | 0.61× |
| Sachsen-Anhalt | 157,212 | 0.55× |
| Saarland | 125,896 | 0.92× |
| Mecklenburg-Vorpommern | 105,841 | 0.5× |
| Bremen | 76,531 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.66× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Snow White (Fables) | 1.76× | Literature |
| Home Delivery | 2.01× | Food & Beverages |
| Esra Erol | 3.46× | Movies & TV |
| Corfu (regional unit) | 1.66× | Travel & Leisure |
| Volvo V60 | 2.32× | Cars & Mobility |
| Theocracy | 5× | Music & Radio |
| Emperor Entertainment Group | 1.78× | Business & Career |
| Keeper (password manager) | 2.01× | Technology & Electronics |
| The Equalizer | 2.14× | Movies & TV |
| Glashütte | 1.84× | Travel & Leisure |
| Superior Hiking Trail | 4.77× | Travel & Leisure |
| Chalkidiki | 1.61× | Travel & Leisure |
| Coworking | 1.52× | Business & Career |
| Carrie (novel) | 2.11× | Literature |
| Throne of Glass | 2.07× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Viator | 2.14× | Travel & Leisure |
| Competitive dance | 1.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.08 |
| Sports Activity | POWER | 1.07 |
| Tradition | CONSERVATISM | 1.02 |
| Patriotism | CONSERVATISM | 0.99 |
| DIY Mentality | THRILL | 0.98 |
| Design Affinity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.8% |
| United States | 16.0% |
| Mexico | 4.0% |
See Cologne audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
- Stuttgart (8,320,747)
Frequently asked questions
How many fans does Cologne have in Germany?
Cologne has an estimated audience of 11,127,236 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cologne fans?
54.5% of Cologne fans are female, 45.5% are male, with an average age of 39.4 years.
Which brands do Cologne fans like most?
Cologne fans show strongest brand affinity for Home Office (1.66×), Stradivarius (1.97×), and Snow White (Fables) (1.76×) over the country average.
Where do Cologne fans live in Germany?
Cologne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 8,345,427), Baden-Württemberg (reach 1,396,292), and Bayern (reach 1,393,011). These three regions account for the largest share of the active audience.
What other brands do Cologne fans also like?
Beyond Cologne itself, the audience over-indexes on Stradivarius (1.97×), Snow White (Fables) (1.76×), Home Delivery (2.01×), and Esra Erol (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cologne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.