Tattoos Audience in Germany
Tattoos has an estimated audience of 10,621,697 people in Germany. 59.2% are female, 40.8% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, WhatsApp, AutoScout24, Bild, Kaufland.
The average Tattoos fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, WhatsApp, AutoScout24, with strongest over-indexing on Germany (1.55× the country average). Demographically, the Tattoos audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Record label
Demographics of Tattoos fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 36.6 |
| Estimated audience size | 10,621,697 |
Audience persona
The typical Tattoos fan in Germany is more female, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,394,594 | 1.03× |
| Bayern | 1,698,474 | 0.99× |
| Baden-Württemberg | 1,471,399 | 1.02× |
| Niedersachsen | 1,103,345 | 1.07× |
| Hessen | 787,435 | 0.97× |
| Rheinland-Pfalz | 542,125 | 1.02× |
| Sachsen | 535,983 | 1.03× |
| Berlin | 494,073 | 1.04× |
| Schleswig-Holstein | 386,803 | 1.01× |
| Brandenburg | 334,140 | 1.01× |
| Sachsen-Anhalt | 283,325 | 1.03× |
| Thüringen | 261,407 | 0.97× |
| Hamburg | 246,833 | 1.03× |
| Mecklenburg-Vorpommern | 203,665 | 1× |
| Saarland | 120,541 | 0.92× |
| Bremen | 77,101 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.55× | Travel & Leisure |
| 2.11× | Internet & Social Media | |
| AutoScout24 | 2.33× | Cars & Mobility |
| Bild | 1.72× | News |
| Kaufland | 1.92× | Shopping |
| Spiegel Online | 1.83× | News |
| REWE | 1.83× | Shopping |
| Software | 1.6× | Technology & Electronics |
| Edeka | 1.85× | Shopping |
| Freeware | 2.21× | Technology & Electronics |
| 1.51× | Internet & Social Media | |
| Europe | 1.58× | Travel & Leisure |
| Animal | 1.86× | Pets & Animals |
| Discount stores | 1.51× | Shopping |
| Shoes | 1.63× | Fashion & Accessoires |
| Comedy movies | 1.78× | Movies & TV |
| EBay | 1.69× | Shopping |
| Mobile app | 1.67× | Technology & Electronics |
| Digital distribution | 2.12× | Business & Career |
| Veganism | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.61 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Extroversion | THRILL | 1.23 |
| Community Orientation | OPEN | 1.22 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.7% |
See Tattoos audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Tattoos have in Germany?
Tattoos has an estimated audience of 10,621,697 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tattoos fans?
59.2% of Tattoos fans are female, 40.8% are male, with an average age of 36.6 years.
Which brands do Tattoos fans like most?
Tattoos fans show strongest brand affinity for Germany (1.55×), WhatsApp (2.11×), and AutoScout24 (2.33×) over the country average.
Where do Tattoos fans live in Germany?
Tattoos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,394,594), Bayern (reach 1,698,474), and Baden-Württemberg (reach 1,471,399). These three regions account for the largest share of the active audience.
What other brands do Tattoos fans also like?
Beyond Tattoos itself, the audience over-indexes on WhatsApp (2.11×), AutoScout24 (2.33×), Bild (1.72×), and Kaufland (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.