A data profile of the people who buy, follow and care about Tattoos in Canada — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 6,283,094 people in Canada.
The average Tattoos fan in Canada is 38.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include 1990s in fashion, Southern hip hop, Chicano rap, with strongest over-indexing on 1990s in fashion (1.6× the country average).
Demographically, the Tattoos audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Tattoos fan in Canada is more female, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for 1990s in fashion.
The key figures that characterise the Tattoos profile in Canada.
56.6% are female, 43.4% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.2 |
| Estimated audience size | 6,283,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Tattoos audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.47× | |
| 02 | New Brunswick | ~200K | 1.09× | |
| 03 | Nova Scotia | ~200K | 1.05× | |
| 04 | Ontario | ~2.5M | 1.03× | |
| 05 | British Columbia | ~900K | 0.99× | |
| 06 | Alberta | ~800K | 0.99× | |
| 07 | Saskatchewan | ~200K | 0.94× | |
| 08 | Manitoba | ~200K | 0.91× | |
| 09 | Newfoundland and Labrador | ~80K | 0.86× | |
| 10 | Prince Edward Island | ~20K | 0.76× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Younger | Movies & TV | 1.92× | ||
| 02 | Tattoo (2002 film) | Movies & TV | 1.91× | ||
| 03 | Treasure hunting | Kids & Family | 1.69× | ||
| 04 | Benny Blanco | Music & Radio | 1.67× | ||
| 05 | Japanese martial arts | Sports | 1.65× | ||
| 06 | 1990s in fashion | Fashion & Accessoires | 1.60× | ||
| 07 | Josh Brolin | Movies & TV | 1.60× | ||
| 08 | Car club | Cars & Mobility | 1.59× | ||
| 09 | British hip hop | Music & Radio | 1.58× | ||
| 10 | Box truck | Cars & Mobility | 1.58× | ||
| 11 | Suspension (vehicle) | Cars & Mobility | 1.57× | ||
| 12 | Chicano rap | Music & Radio | 1.56× | ||
| 13 | Midwest hip hop | Music & Radio | 1.56× | ||
| 14 | Country rap | Music & Radio | 1.56× | ||
| 15 | Bijou (jewellery) | Fashion & Accessoires | 1.55× | ||
| 16 | Crane (machine) | Business & Career | 1.55× | ||
| 17 | South Florida | Travel & Leisure | 1.53× | ||
| 18 | Southern hip hop | Music & Radio | 1.51× | ||
| 19 | Atlanta hip hop | Music & Radio | 1.51× | ||
| 20 | Cirque du Soleil | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Patriotism | CONSERVATISM | 1.19× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Travelling | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.96× |
Tattoos has an estimated audience of 6,283,094 people in Canada, concentrated in Ontario and Quebec.
56.6% of Tattoos fans are female, 43.4% are male, with an average age of 38.2 years.
Tattoos fans show strongest brand affinity for 1990s in fashion (1.6×), Southern hip hop (1.51×), and Chicano rap (1.56×) over the country average.
Tattoos fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~2M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Southern hip hop (1.51×), Chicano rap (1.56×), British hip hop (1.58×), and Midwest hip hop (1.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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