Tattoos Audience in Canada
Tattoos has an estimated audience of 6,283,094 people in Canada. 56.6% are female, 43.4% are male, average age 38.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: 1990s in fashion, Southern hip hop, Chicano rap, British hip hop, Midwest hip hop.
The average Tattoos fan in Canada is 38.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include 1990s in fashion, Southern hip hop, Chicano rap, with strongest over-indexing on 1990s in fashion (1.6× the country average). Demographically, the Tattoos audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tattoos fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.2 |
| Estimated audience size | 6,283,094 |
Audience persona
The typical Tattoos fan in Canada is more female, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for 1990s in fashion.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,718,255 | 1.03× |
| Quebec | 2,214,666 | 1.47× |
| British Columbia | 930,197 | 0.99× |
| Alberta | 768,799 | 0.99× |
| Manitoba | 214,068 | 0.91× |
| Nova Scotia | 196,143 | 1.05× |
| Saskatchewan | 186,635 | 0.94× |
| New Brunswick | 157,881 | 1.09× |
| Newfoundland and Labrador | 81,947 | 0.86× |
| Prince Edward Island | 23,358 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1990s in fashion | 1.6× | Fashion & Accessoires |
| Southern hip hop | 1.51× | Music & Radio |
| Chicano rap | 1.56× | Music & Radio |
| British hip hop | 1.58× | Music & Radio |
| Midwest hip hop | 1.56× | Music & Radio |
| Country rap | 1.56× | Music & Radio |
| Atlanta hip hop | 1.51× | Music & Radio |
| Cirque du Soleil | 1.5× | Music & Radio |
| Suspension (vehicle) | 1.57× | Cars & Mobility |
| Benny Blanco | 1.67× | Music & Radio |
| Box truck | 1.58× | Cars & Mobility |
| Treasure hunting | 1.69× | Kids & Family |
| Tattoo (2002 film) | 1.91× | Movies & TV |
| Bijou (jewellery) | 1.55× | Fashion & Accessoires |
| Josh Brolin | 1.6× | Movies & TV |
| Japanese martial arts | 1.65× | Sports |
| Crane (machine) | 1.55× | Business & Career |
| Car club | 1.59× | Cars & Mobility |
| South Florida | 1.53× | Travel & Leisure |
| Family Guy | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
| Career Orientation | POWER | 1.13 |
| Design Affinity | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
See Tattoos audiences in other countries
More Fashion & Accessoires audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Tattoos have in Canada?
Tattoos has an estimated audience of 6,283,094 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Tattoos fans?
56.6% of Tattoos fans are female, 43.4% are male, with an average age of 38.2 years.
Which brands do Tattoos fans like most?
Tattoos fans show strongest brand affinity for 1990s in fashion (1.6×), Southern hip hop (1.51×), and Chicano rap (1.56×) over the country average.
Where do Tattoos fans live in Canada?
Tattoos fans in Canada are most concentrated in Ontario (reach 2,718,255), Quebec (reach 2,214,666), and British Columbia (reach 930,197). These three regions account for the largest share of the active audience.
What other brands do Tattoos fans also like?
Beyond Tattoos itself, the audience over-indexes on Southern hip hop (1.51×), Chicano rap (1.56×), British hip hop (1.58×), and Midwest hip hop (1.56×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.