A data profile of the people who buy, follow and care about Tattoos in United Kingdom — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 13,020,188 people in United Kingdom.
The average Tattoos fan in United Kingdom is 40.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Body art, Millie Bobby Brown, Tattoo ink, with strongest over-indexing on Body art (1.61× the country average).
Demographically, the Tattoos audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tattoos fan in United Kingdom is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Body art.
The key figures that characterise the Tattoos profile in United Kingdom.
60.3% are female, 39.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.9 |
| Estimated audience size | 13,020,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Tattoos audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 1.42× | |
| 02 | West Midlands | ~800K | 1.38× | |
| 03 | North East | ~600K | 1.27× | |
| 04 | East of England | ~1.5M | 1.09× | |
| 05 | Wales | ~800K | 1.09× | |
| 06 | Scotland | ~1M | 1.05× | |
| 07 | Northern Ireland | ~400K | 0.98× | |
| 08 | England | ~10M | 0.87× | |
| 09 | South West | ~900K | 0.81× | |
| 10 | South East | ~1.5M | 0.78× | |
| 11 | East Midlands | ~700K | 0.78× | |
| 12 | North West | ~700K | 0.48× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Armageddon (1998 film) | Movies & TV | 2.69× | ||
| 02 | Nico Tortorella | Movies & TV | 2.12× | ||
| 03 | Tattoo (2002 film) | Movies & TV | 2.11× | ||
| 04 | James Gandolfini | Movies & TV | 1.88× | ||
| 05 | Twin Peaks (restaurant chain) | Food & Beverages | 1.85× | ||
| 06 | Nebula | Music & Radio | 1.77× | ||
| 07 | Maroon | Music & Radio | 1.70× | ||
| 08 | Whitechapel (band) | Music & Radio | 1.68× | ||
| 09 | Body painting | Beauty & Wellness | 1.63× | ||
| 10 | Donnie Darko | Movies & TV | 1.62× | ||
| 11 | Body art | Beauty & Wellness | 1.61× | ||
| 12 | Tattoo ink | Beauty & Wellness | 1.61× | ||
| 13 | Suspension (vehicle) | Cars & Mobility | 1.58× | ||
| 14 | Window film | Home & Garden | 1.54× | ||
| 15 | Cutting tool (machining) | Home & Garden | 1.53× | ||
| 16 | Pink Boutique | Fashion & Accessoires | 1.53× | ||
| 17 | Willem Dafoe | Movies & TV | 1.53× | ||
| 18 | Millie Bobby Brown | Movies & TV | 1.52× | ||
| 19 | The Devil Wears Prada | Music & Radio | 1.52× | ||
| 20 | Reclaimed lumber | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.40× | |
| Creativity | OPEN | 1.14× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Pet Ownership | JOY | 0.90× | |
| Sustainability | BALANCE | 0.91× |
Tattoos has an estimated audience of 13,020,188 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
60.3% of Tattoos fans are female, 39.7% are male, with an average age of 40.9 years.
Tattoos fans show strongest brand affinity for Body art (1.61×), Millie Bobby Brown (1.52×), and Tattoo ink (1.61×) over the country average.
Tattoos fans in United Kingdom are most concentrated in England (reach ~10M), Yorkshire and the Humber (reach ~1.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Millie Bobby Brown (1.52×), Tattoo ink (1.61×), Whitechapel (band) (1.68×), and Suspension (vehicle) (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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