Tattoos Audience in United Kingdom
Tattoos has an estimated audience of 13,020,188 people in United Kingdom. 60.3% are female, 39.7% are male, average age 40.9. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Body art, Millie Bobby Brown, Tattoo ink, Whitechapel (band), Suspension (vehicle).
The average Tattoos fan in United Kingdom is 40.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Body art, Millie Bobby Brown, Tattoo ink, with strongest over-indexing on Body art (1.61× the country average). Demographically, the Tattoos audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Record label
Demographics of Tattoos fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.9 |
| Estimated audience size | 13,020,188 |
Audience persona
The typical Tattoos fan in United Kingdom is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Body art.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,765,142 | 0.87× |
| Yorkshire and the Humber | 1,492,811 | 1.43× |
| South East | 1,361,931 | 0.78× |
| East of England | 1,303,230 | 1.1× |
| Scotland | 1,236,488 | 1.05× |
| South West | 863,792 | 0.81× |
| Wales | 815,168 | 1.1× |
| West Midlands | 770,886 | 1.38× |
| East Midlands | 706,609 | 0.77× |
| North East | 648,391 | 1.28× |
| North West | 638,705 | 0.46× |
| Northern Ireland | 393,311 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Body art | 1.61× | Beauty & Wellness |
| Millie Bobby Brown | 1.52× | Movies & TV |
| Tattoo ink | 1.61× | Beauty & Wellness |
| Whitechapel (band) | 1.68× | Music & Radio |
| Suspension (vehicle) | 1.58× | Cars & Mobility |
| Tattoo (2002 film) | 2.11× | Movies & TV |
| Body painting | 1.63× | Beauty & Wellness |
| Cutting tool (machining) | 1.53× | Home & Garden |
| Pink Boutique | 1.53× | Fashion & Accessoires |
| Nebula | 1.77× | Music & Radio |
| Armageddon (1998 film) | 2.69× | Movies & TV |
| Window film | 1.54× | Home & Garden |
| Willem Dafoe | 1.53× | Movies & TV |
| Reclaimed lumber | 1.52× | Home & Garden |
| Twin Peaks (restaurant chain) | 1.85× | Food & Beverages |
| Maroon | 1.7× | Music & Radio |
| James Gandolfini | 1.88× | Movies & TV |
| Nico Tortorella | 2.12× | Movies & TV |
| Donnie Darko | 1.62× | Movies & TV |
| Sanjay Dutt | 2.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Indulgence | JOY | 1.23 |
| Luxury Orientation | PREMIUM | 1.08 |
| Mindfulness | BALANCE | 1.05 |
| Social Media Usage | JOY | 1.05 |
| Design Affinity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.7% |
See Tattoos audiences in other countries
More Record label audiences in United Kingdom
- Heavy metal music (13,050,760)
- Playlist (1,360,318)
- Made in France (860,731)
- Independent record label (629,886)
- Hit record (480,484)
Frequently asked questions
How many fans does Tattoos have in United Kingdom?
Tattoos has an estimated audience of 13,020,188 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Tattoos fans?
60.3% of Tattoos fans are female, 39.7% are male, with an average age of 40.9 years.
Which brands do Tattoos fans like most?
Tattoos fans show strongest brand affinity for Body art (1.61×), Millie Bobby Brown (1.52×), and Tattoo ink (1.61×) over the country average.
Where do Tattoos fans live in United Kingdom?
Tattoos fans in United Kingdom are most concentrated in England (reach 9,765,142), Yorkshire and the Humber (reach 1,492,811), and South East (reach 1,361,931). These three regions account for the largest share of the active audience.
What other brands do Tattoos fans also like?
Beyond Tattoos itself, the audience over-indexes on Millie Bobby Brown (1.52×), Tattoo ink (1.61×), Whitechapel (band) (1.68×), and Suspension (vehicle) (1.58×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.