A data profile of the people who buy, follow and care about Body art in United Kingdom — modelled from more than twelve digital signal sources. Body art has an estimated audience of 4,219,527 people in United Kingdom.
The average Body art fan in United Kingdom is 35.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Superman, Classical ballet, Livemusic, with strongest over-indexing on Superman (2× the country average).
Demographically, the Body art audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Body art fan in United Kingdom is more female, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Superman.
The key figures that characterise the Body art profile in United Kingdom.
57.6% are female, 42.4% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 35.9 |
| Estimated audience size | 4,219,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Body art audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| China | 7.9% |
Where the Body art audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 3.62× | |
| 02 | Scotland | ~600K | 1.62× | |
| 03 | England | ~3M | 1.01× | |
| 04 | North East | ~200K | 0.93× | |
| 05 | Northern Ireland | ~100K | 0.88× | |
| 06 | Wales | ~200K | 0.87× | |
| 07 | East Midlands | ~300K | 0.85× | |
| 08 | West Midlands | ~200K | 0.85× | |
| 09 | South West | ~300K | 0.82× | |
| 10 | South East | ~500K | 0.80× | |
| 11 | North West | ~300K | 0.77× | |
| 12 | East of England | ~300K | 0.77× |
The strongest cross-interests of the Body art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Classical ballet | Arts & Culture | 7.50× | ||
| 02 | Jazz dance | Sports | 4.13× | ||
| 03 | Body modification | Beauty & Wellness | 3.73× | ||
| 04 | Cats (musical) | Music & Radio | 2.99× | ||
| 05 | Livemusic | Music & Radio | 2.58× | ||
| 06 | Anime and manga fandom | Literature | 2.22× | ||
| 07 | Beetlejuice | Movies & TV | 2.15× | ||
| 08 | Batman | Movies & TV | 2.08× | ||
| 09 | Ariana Grande | Music & Radio | 2.08× | ||
| 10 | Superman | Movies & TV | 2.00× | ||
| 11 | Philanthropy | Arts & Culture | 1.91× | ||
| 12 | Manga | Literature | 1.79× | ||
| 13 | Digital photography | Business & Career | 1.71× | ||
| 14 | Hobbycraft | Home & Garden | 1.70× | ||
| 15 | Art exhibition | Arts & Culture | 1.67× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.61× | ||
| 17 | Dunelm | Home & Garden | 1.60× | ||
| 18 | Katie Price | Fashion & Accessoires | 1.59× | ||
| 19 | New Look | Fashion & Accessoires | 1.57× | ||
| 20 | Museum | Arts & Culture | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.78× | |
| Mindfulness | BALANCE | 1.79× | |
| Pet Ownership | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Body art has an estimated audience of 4,219,527 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
57.6% of Body art fans are female, 42.4% are male, with an average age of 35.9 years.
Body art fans show strongest brand affinity for Superman (2×), Classical ballet (7.5×), and Livemusic (2.58×) over the country average.
Body art fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~1M), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Body art itself, the audience over-indexes on Classical ballet (7.5×), Livemusic (2.58×), Batman (2.08×), and Body modification (3.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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