A data profile of the people who buy, follow and care about Body art in Brazil — modelled from more than twelve digital signal sources. Body art has an estimated audience of 5,002,896 people in Brazil.
Body art has an estimated audience of 5,002,896 people in Brazil. 59.7% are female, 40.3% are male, average age 32.7. Top brand affinities: Instagram, Rock music, Pop music, Body modification, Jazz music.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.55× the country average).
Demographically, the Body art audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Body art fan in Brazil is more female, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Instagram.
The key figures that characterise the Body art profile in Brazil.
59.7% are female, 40.3% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 32.7 |
| Estimated audience size | 5,002,896 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Body art audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| China | 7.9% |
The strongest cross-interests of the Body art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tattoo removal | Fashion & Accessoires | 7.31× | ||
| 02 | Body modification | Beauty & Wellness | 3.56× | ||
| 03 | Vikings (TV series) | Movies & TV | 2.19× | ||
| 04 | Garena | Technology & Electronics | 1.97× | ||
| 05 | Art exhibition | Arts & Culture | 1.74× | ||
| 06 | Microblading | Beauty & Wellness | 1.66× | ||
| 07 | Nail art | Beauty & Wellness | 1.65× | ||
| 08 | Reggaeton | Music & Radio | 1.63× | ||
| 09 | Rick and Morty | Movies & TV | 1.63× | ||
| 10 | Pop music | Music & Radio | 1.62× | ||
| 11 | Hip hop music | Music & Radio | 1.60× | ||
| 12 | Smart Fit | Sports | 1.60× | ||
| 13 | Piano | Music & Radio | 1.59× | ||
| 14 | Epic Games | Games | 1.56× | ||
| 15 | Internet & Social Media | 1.55× | |||
| 16 | Rock music | Music & Radio | 1.55× | ||
| 17 | Contemporary art | Arts & Culture | 1.55× | ||
| 18 | Beleza na Web | Shopping | 1.54× | ||
| 19 | Jazz music | Music & Radio | 1.53× | ||
| 20 | One Piece | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.11× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Tradition | CONSERVATISM | 0.70× | |
| Quality Awareness | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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