Body art Audience in Germany
Body art has an estimated audience of 5,730,385 people in Germany. 61.9% are female, 38.1% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Frida Kahlo, Winona Ryder, Spiegel Online, House music, ICloud.
The average Body art fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Frida Kahlo, Winona Ryder, Spiegel Online, with strongest over-indexing on Frida Kahlo (14.03× the country average). Demographically, the Body art audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Body art fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 34.2 |
| Estimated audience size | 5,730,385 |
Audience persona
The typical Body art fan in Germany is more female, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Frida Kahlo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,214,828 | 1.77× |
| Bayern | 1,662,250 | 1.8× |
| Baden-Württemberg | 1,338,707 | 1.71× |
| Hessen | 538,705 | 1.23× |
| Niedersachsen | 386,995 | 0.7× |
| Rheinland-Pfalz | 325,828 | 1.13× |
| Berlin | 281,127 | 1.1× |
| Sachsen | 247,514 | 0.88× |
| Schleswig-Holstein | 129,933 | 0.63× |
| Hamburg | 119,507 | 0.92× |
| Thüringen | 118,745 | 0.81× |
| Brandenburg | 95,197 | 0.54× |
| Mecklenburg-Vorpommern | 95,089 | 0.87× |
| Sachsen-Anhalt | 81,088 | 0.55× |
| Saarland | 48,839 | 0.69× |
| Bremen | 32,468 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frida Kahlo | 14.03× | Arts & Culture |
| Winona Ryder | 5.79× | Movies & TV |
| Spiegel Online | 1.75× | News |
| House music | 2.28× | Music & Radio |
| ICloud | 3.82× | Technology & Electronics |
| IHF World Men's Handball Championship | 2.62× | Sports |
| Shih Tzu | 2.94× | Pets & Animals |
| Body modification | 3.37× | Beauty & Wellness |
| Labrador Retriever | 2.56× | Pets & Animals |
| Beagle | 2.74× | Pets & Animals |
| Yorkshire Terrier | 2.76× | Pets & Animals |
| Cro (rapper) | 3.89× | Music & Radio |
| Drop shipping | 2.04× | Shopping |
| Jigsaw puzzle | 5.69× | Games |
| Hunter × Hunter | 5.13× | Literature |
| Lieferando.de | 1.52× | Food & Beverages |
| Red wine | 3.73× | Food & Beverages |
| Natural foods | 2.65× | Food & Beverages |
| Otaku | 3.21× | Literature |
| Livemusic | 1.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.44 |
| Indulgence | JOY | 1.23 |
| Price Sensitivity | PREMIUM | 1.23 |
| Individualism | JOY | 1.2 |
| DIY Mentality | THRILL | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| China | 7.9% |
See Body art audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
- Odor (2,075,462)
Frequently asked questions
How many fans does Body art have in Germany?
Body art has an estimated audience of 5,730,385 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Body art fans?
61.9% of Body art fans are female, 38.1% are male, with an average age of 34.2 years.
Which brands do Body art fans like most?
Body art fans show strongest brand affinity for Frida Kahlo (14.03×), Winona Ryder (5.79×), and Spiegel Online (1.75×) over the country average.
Where do Body art fans live in Germany?
Body art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,214,828), Bayern (reach 1,662,250), and Baden-Württemberg (reach 1,338,707). These three regions account for the largest share of the active audience.
What other brands do Body art fans also like?
Beyond Body art itself, the audience over-indexes on Winona Ryder (5.79×), Spiegel Online (1.75×), House music (2.28×), and ICloud (3.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.