Rascasse Audience Intelligence

Body art Audience in Germany

A data profile of the people who buy, follow and care about Body art in Germany — modelled from more than twelve digital signal sources. Body art has an estimated audience of 5,730,385 people in Germany.

#2among Body in Germany#534among Topic in Germany#13in Beauty & Wellness

The average Body art fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luxury goods, Body painting, Body modification, with strongest over-indexing on Luxury goods (1.79× the country average).

Demographically, the Body art audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Body art fan in Germany is more female, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Luxury goods.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Body art profile in Germany.

Audience size
5.7M
in Germany
Gender
61.9%♀
38.1% male
Age
34.2
average years
Country rank
#854
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Body art fans

61.9% are female, 38.1% are male, average age 34.2.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Body art audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age34.2
Estimated audience size5,730,385
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Body art audience in Germany
Age bracketShare%
16-1929%
20-2924%
30-3922%
40-4917%
50+9%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Body art audience comes from Germany.

Worldwide audience distribution share by country for Body art
CountryShare
United States20.3%
Japan8.3%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Body art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Body art fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2.5M1.82×
02Bayern~1.5M1.69×
03Baden-Württemberg~1.5M1.61×
04Rheinland-Pfalz~300K1.19×
05Hessen~500K1.16×
06Berlin~300K1.00×
07Bremen~50K0.94×
08Thüringen~100K0.93×
09Mecklenburg-Vorpommern~100K0.93×
10Sachsen~300K0.92×
11Hamburg~100K0.91×
12Saarland~60K0.91×
13Sachsen-Anhalt~100K0.83×
14Brandenburg~100K0.81×
15Schleswig-Holstein~200K0.80×
16Niedersachsen~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Body art, Germany
0.75×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Body art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Body art audience
#·InterestCategoryAffinity×
01Body paintingBeauty & Wellness5.97×
02Frida KahloArts & Culture4.12×
03Body modificationBeauty & Wellness3.50×
04BalletMusic & Radio2.93×
05DairyFood & Beverages2.92×
06All-terrain vehicleCars & Mobility2.77×
07Electric guitarMusic & Radio2.60×
08Chihuahua (dog)Pets & Animals2.51×
09Property finderHome & Garden2.39×
10Black catPets & Animals2.39×
11Shih TzuPets & Animals2.36×
12PatioHome & Garden2.24×
13BeaglePets & Animals2.21×
14Yorkshire TerrierPets & Animals2.21×
15Labrador RetrieverPets & Animals2.04×
16French BulldogPets & Animals2.03×
17BatmanMovies & TV1.89×
18Musical instrumentMusic & Radio1.83×
19Luxury goodsFashion & Accessoires1.79×
20HobbyHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Body art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Body art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL3.50×
Pet OwnershipJOY1.57×
Price SensitivityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Body art audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Career OrientationPOWER0.85×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Body art have in Germany?

Body art has an estimated audience of 5,730,385 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Body art fans?

61.9% of Body art fans are female, 38.1% are male, with an average age of 34.2 years.

03

Which brands do Body art fans like most?

Body art fans show strongest brand affinity for Luxury goods (1.79×), Body painting (5.97×), and Body modification (3.5×) over the country average.

04

Where do Body art fans live in Germany?

Body art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Body art fans also like?

Beyond Body art itself, the audience over-indexes on Body painting (5.97×), Body modification (3.5×), Batman (1.89×), and Chihuahua (dog) (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in Germany

See Body art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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