Odor Audience in Germany
Odor has an estimated audience of 2,075,462 people in Germany. 71.3% are female, 28.7% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Stradivarius, Collectable, Mothercare.
The average Odor fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Stradivarius, with strongest over-indexing on Gil Ofarim (2.43× the country average). Demographically, the Odor audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Odor fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 40.7 |
| Estimated audience size | 2,075,462 |
Audience persona
The typical Odor fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 479,694 | 1.06× |
| Bayern | 293,309 | 0.88× |
| Baden-Württemberg | 268,668 | 0.95× |
| Niedersachsen | 203,339 | 1.01× |
| Hessen | 148,384 | 0.94× |
| Sachsen | 105,486 | 1.04× |
| Berlin | 98,692 | 1.06× |
| Rheinland-Pfalz | 92,551 | 0.89× |
| Schleswig-Holstein | 87,919 | 1.18× |
| Hamburg | 76,771 | 1.64× |
| Sachsen-Anhalt | 58,928 | 1.1× |
| Brandenburg | 55,880 | 0.87× |
| Thüringen | 52,258 | 0.99× |
| Mecklenburg-Vorpommern | 32,055 | 0.81× |
| Saarland | 20,251 | 0.79× |
| Bremen | 14,321 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.43× | Music & Radio |
| Škoda Kodiaq | 2.59× | Cars & Mobility |
| Stradivarius | 1.83× | Shopping |
| Collectable | 1.81× | Kids & Family |
| Mothercare | 2.01× | Kids & Family |
| Home Delivery | 2.21× | Food & Beverages |
| Bank account | 2.27× | Business & Career |
| Commercial mortgage | 1.51× | Business & Career |
| Cachorro | 2.58× | Pets & Animals |
| Sixx | 2.19× | Movies & TV |
| Information sensitivity | 3.5× | Technology & Electronics |
| Cadbury World | 5.6× | Travel & Leisure |
| The Hunt (2012 film) | 2.56× | Movies & TV |
| Ireen Sheer | 1.57× | Music & Radio |
| Bugatti Chiron | 2.98× | Cars & Mobility |
| Humans (TV series) | 2.61× | Movies & TV |
| Ipekyol | 2.03× | Shopping |
| Boogie-woogie (dance) | 3.53× | Music & Radio |
| Roger Federer | 1.9× | Sports |
| Joaquín Guzmán Loera | 3.19× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Luxury Orientation | PREMIUM | 1.69 |
| Sustainability | BALANCE | 1.66 |
| Quality Awareness | PREMIUM | 1.65 |
| Design Affinity | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.3% |
| Japan | 4.8% |
See Odor audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
Frequently asked questions
How many fans does Odor have in Germany?
Odor has an estimated audience of 2,075,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Odor fans?
71.3% of Odor fans are female, 28.7% are male, with an average age of 40.7 years.
Which brands do Odor fans like most?
Odor fans show strongest brand affinity for Gil Ofarim (2.43×), Škoda Kodiaq (2.59×), and Stradivarius (1.83×) over the country average.
Where do Odor fans live in Germany?
Odor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 479,694), Bayern (reach 293,309), and Baden-Württemberg (reach 268,668). These three regions account for the largest share of the active audience.
What other brands do Odor fans also like?
Beyond Odor itself, the audience over-indexes on Škoda Kodiaq (2.59×), Stradivarius (1.83×), Collectable (1.81×), and Mothercare (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.