Rascasse Audience Intelligence

Odor Audience in Germany

A data profile of the people who buy, follow and care about Odor in Germany — modelled from more than twelve digital signal sources. Odor has an estimated audience of 2,075,462 people in Germany.

#6among Body in Germany#1874among Topic in Germany#81in Beauty & Wellness

The average Odor fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ancient Egypt, Moisturizer, Google Maps, with strongest over-indexing on Ancient Egypt (8.86× the country average).

Demographically, the Odor audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Odor fan in Germany is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Ancient Egypt.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Odor profile in Germany.

Audience size
2.1M
in Germany
Gender
71.3%♀
28.7% male
Age
40.7
average years
Country rank
#3231
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Odor fans

71.3% are female, 28.7% are male, average age 40.7.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Odor audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age40.7
Estimated audience size2,075,462
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Odor audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4928%
50+17%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Odor audience comes from Germany.

Worldwide audience distribution share by country for Odor
CountryShare
United States20.3%
Brazil6.3%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Odor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Odor fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K1.33×
02Sachsen-Anhalt~60K1.17×
03Berlin~100K1.14×
04Sachsen~100K1.09×
05Schleswig-Holstein~80K1.05×
06Thüringen~60K1.05×
07Nordrhein-Westfalen~500K1.02×
08Saarland~30K1.01×
09Niedersachsen~200K0.98×
10Hessen~200K0.96×
11Brandenburg~60K0.95×
12Mecklenburg-Vorpommern~40K0.93×
13Rheinland-Pfalz~100K0.92×
14Bremen~20K0.92×
15Baden-Württemberg~300K0.91×
16Bayern~300K0.86×
Fig. 06

Affinity by region

Affinity by region — Odor, Germany
0.86×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Odor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Odor audience
#·InterestCategoryAffinity×
01Eau de toiletteBeauty & Wellness13.26×
02Ancient EgyptPolitics & Society8.86×
03MoisturizerHome & Garden8.33×
04Narciso RodriguezFashion & Accessoires7.64×
05Dua LipaMusic & Radio4.73×
06Korean cuisineFood & Beverages4.39×
07Non-alcoholic beverageFood & Beverages3.92×
08Dog groomingPets & Animals3.69×
09BeirutTravel & Leisure3.52×
10Face powderBeauty & Wellness3.45×
11MascaraBeauty & Wellness3.36×
12Nail salonBeauty & Wellness3.36×
13Online food orderingFood & Beverages3.34×
14PandoraFashion & Accessoires3.07×
15CandleHome & Garden3.04×
16PillowHome & Garden2.71×
17ManicureBeauty & Wellness2.51×
18Google MapsInternet & Social Media2.17×
19Musical instrumentMusic & Radio1.87×
20Netto Marken-DiscountShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Odor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Odor audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
IndulgenceJOY1.59×
Luxury OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Odor audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Career OrientationPOWER0.91×
Sports ActivityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Odor have in Germany?

Odor has an estimated audience of 2,075,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Odor fans?

71.3% of Odor fans are female, 28.7% are male, with an average age of 40.7 years.

03

Which brands do Odor fans like most?

Odor fans show strongest brand affinity for Ancient Egypt (8.86×), Moisturizer (8.33×), and Google Maps (2.17×) over the country average.

04

Where do Odor fans live in Germany?

Odor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Odor fans also like?

Beyond Odor itself, the audience over-indexes on Moisturizer (8.33×), Google Maps (2.17×), Netto Marken-Discount (1.82×), and Narciso Rodriguez (7.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in Germany

See Odor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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