Odor Audience in Germany
Odor has an estimated audience of 2,075,462 people in Germany. 71.3% are female, 28.7% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moisturizer, Ancient Egypt, Mascara, Do it yourself (DIY), Google Maps.
The average Odor fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moisturizer, Ancient Egypt, Mascara, with strongest over-indexing on Moisturizer (9.49× the country average). Demographically, the Odor audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Odor fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 40.7 |
| Estimated audience size | 2,075,462 |
Audience persona
The typical Odor fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Moisturizer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 479,694 | 1.06× |
| Bayern | 293,309 | 0.88× |
| Baden-Württemberg | 268,668 | 0.95× |
| Niedersachsen | 203,339 | 1.01× |
| Hessen | 148,384 | 0.94× |
| Sachsen | 105,486 | 1.04× |
| Berlin | 98,692 | 1.06× |
| Rheinland-Pfalz | 92,551 | 0.89× |
| Schleswig-Holstein | 87,919 | 1.18× |
| Hamburg | 76,771 | 1.64× |
| Sachsen-Anhalt | 58,928 | 1.1× |
| Brandenburg | 55,880 | 0.87× |
| Thüringen | 52,258 | 0.99× |
| Mecklenburg-Vorpommern | 32,055 | 0.81× |
| Saarland | 20,251 | 0.79× |
| Bremen | 14,321 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moisturizer | 9.49× | Home & Garden |
| Ancient Egypt | 8.07× | Politics & Society |
| Mascara | 5.64× | Beauty & Wellness |
| Do it yourself (DIY) | 2.13× | Home & Garden |
| Google Maps | 2.35× | Internet & Social Media |
| Kunal Nayyar | 18.53× | Movies & TV |
| TikTok | 1.68× | Internet & Social Media |
| Pet store | 3.13× | Pets & Animals |
| Spiegel Online | 1.88× | News |
| Beirut | 5.35× | Travel & Leisure |
| Skin care | 2.74× | Beauty & Wellness |
| PARFUMDREAMS | 6.63× | Shopping |
| Narciso Rodriguez | 8.45× | Fashion & Accessoires |
| Netto Marken-Discount | 1.83× | Shopping |
| Candle | 3.57× | Home & Garden |
| Primark | 2.27× | Shopping |
| Succulent plant | 3.67× | Home & Garden |
| Sephora | 3.21× | Shopping |
| Airbnb | 1.75× | Travel & Leisure |
| Pet food | 2.18× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Luxury Orientation | PREMIUM | 1.69 |
| Sustainability | BALANCE | 1.66 |
| Quality Awareness | PREMIUM | 1.65 |
| Design Affinity | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.3% |
| Japan | 4.8% |
See Odor audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
Frequently asked questions
How many fans does Odor have in Germany?
Odor has an estimated audience of 2,075,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Odor fans?
71.3% of Odor fans are female, 28.7% are male, with an average age of 40.7 years.
Which brands do Odor fans like most?
Odor fans show strongest brand affinity for Moisturizer (9.49×), Ancient Egypt (8.07×), and Mascara (5.64×) over the country average.
Where do Odor fans live in Germany?
Odor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 479,694), Bayern (reach 293,309), and Baden-Württemberg (reach 268,668). These three regions account for the largest share of the active audience.
What other brands do Odor fans also like?
Beyond Odor itself, the audience over-indexes on Ancient Egypt (8.07×), Mascara (5.64×), Do it yourself (DIY) (2.13×), and Google Maps (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.