Narciso Rodriguez Audience in Germany
Narciso Rodriguez has an estimated audience of 820,240 people in Germany. 80.4% are female, 19.6% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: The New School, Live, Columbia, South Carolina, Penhaligon's, Newark, New Jersey.
The average Narciso Rodriguez fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include The New School, Live, Columbia, South Carolina, with strongest over-indexing on The New School (67.46× the country average). Demographically, the Narciso Rodriguez audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer
Demographics of Narciso Rodriguez fans
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 39.1 |
| Estimated audience size | 820,240 |
Audience persona
The typical Narciso Rodriguez fan in Germany is more female, around 39.1 years old, with strong Creativity tendencies and a notable affinity for The New School.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,325 | 1.63× |
| Baden-Württemberg | 158,506 | 1.42× |
| Bayern | 155,402 | 1.18× |
| Niedersachsen | 85,588 | 1.07× |
| Hessen | 83,617 | 1.34× |
| Rheinland-Pfalz | 48,296 | 1.18× |
| Berlin | 39,182 | 1.07× |
| Schleswig-Holstein | 26,428 | 0.9× |
| Sachsen | 24,309 | 0.6× |
| Hamburg | 24,204 | 1.31× |
| Brandenburg | 17,104 | 0.67× |
| Sachsen-Anhalt | 13,572 | 0.64× |
| Thüringen | 12,932 | 0.62× |
| Mecklenburg-Vorpommern | 9,677 | 0.62× |
| Bremen | 7,846 | 1.12× |
| Saarland | 6,462 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The New School | 67.46× | Business & Career |
| Live | 21.02× | Music & Radio |
| Columbia, South Carolina | 65.38× | Travel & Leisure |
| Penhaligon's | 47.3× | Beauty & Wellness |
| Newark, New Jersey | 58.79× | Travel & Leisure |
| FRITZ!Box | 4.62× | Technology & Electronics |
| Hedi Slimane | 41.03× | Fashion & Accessoires |
| Hermès | 3.47× | Fashion & Accessoires |
| Odor | 7.64× | Beauty & Wellness |
| Northern California | 33.07× | Travel & Leisure |
| Marc Jacobs | 9.44× | Fashion & Accessoires |
| PARFUMDREAMS | 9.03× | Shopping |
| Giorgio Armani | 7.43× | Fashion & Accessoires |
| Plasmon biscuit | 21.03× | Food & Beverages |
| Diptyque | 14.78× | Beauty & Wellness |
| Flaconi | 6.14× | Shopping |
| Teatro Bradesco | 59.83× | Travel & Leisure |
| Floris of London | 46.77× | Fashion & Accessoires |
| Fragrance oil | 10.9× | Beauty & Wellness |
| Columbus, Ohio | 33.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.81 |
| Design Affinity | PREMIUM | 1.58 |
| Price Sensitivity | PREMIUM | 1.51 |
| Family Orientation | CONSERVATISM | 1.46 |
| DIY Mentality | THRILL | 1.39 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.1% |
| Italy | 17.0% |
| United States | 10.3% |
See Narciso Rodriguez audiences in other countries
More Fashion designer audiences in Germany
- Jean Paul Gaultier (1,492,705)
- Karl Lagerfeld (1,389,702)
- Tom Ford (1,211,175)
- Vivienne Westwood (914,066)
- Gudrun Sjödén (903,417)
Frequently asked questions
How many fans does Narciso Rodriguez have in Germany?
Narciso Rodriguez has an estimated audience of 820,240 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Narciso Rodriguez fans?
80.4% of Narciso Rodriguez fans are female, 19.6% are male, with an average age of 39.1 years.
Which brands do Narciso Rodriguez fans like most?
Narciso Rodriguez fans show strongest brand affinity for The New School (67.46×), Live (21.02×), and Columbia, South Carolina (65.38×) over the country average.
Where do Narciso Rodriguez fans live in Germany?
Narciso Rodriguez fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,325), Baden-Württemberg (reach 158,506), and Bayern (reach 155,402). These three regions account for the largest share of the active audience.
What other brands do Narciso Rodriguez fans also like?
Beyond Narciso Rodriguez itself, the audience over-indexes on Live (21.02×), Columbia, South Carolina (65.38×), Penhaligon's (47.3×), and Newark, New Jersey (58.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Narciso Rodriguez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.