Rascasse Audience Intelligence

Narciso Rodriguez Audience in Germany

A data profile of the people who buy, follow and care about Narciso Rodriguez in Germany — modelled from more than twelve digital signal sources. Narciso Rodriguez has an estimated audience of 837,713 people in Germany.

#6among Fashion designer in Germany#1159among Person in Germany#411in Fashion & Accessoires

The average Narciso Rodriguez fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include The New School, Live, Columbia, South Carolina, with strongest over-indexing on The New School (67.46× the country average).

Demographically, the Narciso Rodriguez audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Narciso Rodriguez fan in Germany is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for The New School.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Narciso Rodriguez profile in Germany.

Audience size
838K
in Germany
Gender
80.4%♀
19.6% male
Age
39.1
average years
Country rank
#7575
Person in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Narciso Rodriguez fans

80.4% are female, 19.6% are male, average age 39.1.

Fig. 02

Gender split

80.4%
Female
19.6%
Male
Demographic split for Narciso Rodriguez audience in Germany
MetricValue
Female80.4%
Male19.6%
Average age39.1
Estimated audience size837,713
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Narciso Rodriguez audience in Germany
Age bracketShare%
16-1912%
20-2923%
30-3929%
40-4922%
50+13%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Narciso Rodriguez audience comes from Germany.

Worldwide audience distribution share by country for Narciso Rodriguez
CountryShare
Germany17.2%
Italy16.4%
United States10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Narciso Rodriguez audience in Germany is strongest.

Fig. 05

Top regions by affinity

Narciso Rodriguez fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.56×
02Baden-Württemberg~200K1.38×
03Hessen~80K1.30×
04Hamburg~20K1.28×
05Bayern~200K1.14×
06Bremen~8K1.14×
07Berlin~40K1.09×
08Rheinland-Pfalz~40K1.08×
09Niedersachsen~80K1.06×
10Schleswig-Holstein~30K0.89×
11Saarland~9K0.88×
12Brandenburg~20K0.70×
13Sachsen-Anhalt~10K0.70×
14Thüringen~10K0.67×
15Mecklenburg-Vorpommern~10K0.67×
16Sachsen~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Narciso Rodriguez, Germany
0.62×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Narciso Rodriguez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Narciso Rodriguez audience
#·InterestCategoryAffinity×
01The New SchoolBusiness & Career67.46×
02Columbia, South CarolinaTravel & Leisure65.38×
03Teatro BradescoTravel & Leisure59.83×
04Newark, New JerseyTravel & Leisure58.79×
05Penhaligon'sBeauty & Wellness47.30×
06Floris of LondonFashion & Accessoires46.77×
07Hedi SlimaneFashion & Accessoires41.03×
08Northern CaliforniaTravel & Leisure33.07×
09Stadt-Parfümerie PieperShopping23.56×
10Plasmon biscuitFood & Beverages21.03×
11LiveMusic & Radio21.02×
12DiptyqueBeauty & Wellness14.78×
13Fragrance oilBeauty & Wellness10.90×
14Marc JacobsFashion & Accessoires9.44×
15PARFUMDREAMSShopping9.03×
16OdorBeauty & Wellness7.64×
17Giorgio ArmaniFashion & Accessoires7.43×
18FRITZ!BoxTechnology & Electronics4.62×
19HermèsFashion & Accessoires3.47×
20Müller (company)Food & Beverages3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Narciso Rodriguez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Narciso Rodriguez audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.59×
Price SensitivityPREMIUM1.53×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Narciso Rodriguez audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Risk AppetiteTHRILL0.99×
SpiritualityBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Narciso Rodriguez have in Germany?

Narciso Rodriguez has an estimated audience of 837,713 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Narciso Rodriguez fans?

80.4% of Narciso Rodriguez fans are female, 19.6% are male, with an average age of 39.1 years.

03

Which brands do Narciso Rodriguez fans like most?

Narciso Rodriguez fans show strongest brand affinity for The New School (67.46×), Live (21.02×), and Columbia, South Carolina (65.38×) over the country average.

04

Where do Narciso Rodriguez fans live in Germany?

Narciso Rodriguez fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Narciso Rodriguez fans also like?

Beyond Narciso Rodriguez itself, the audience over-indexes on Live (21.02×), Columbia, South Carolina (65.38×), Penhaligon's (47.3×), and Stadt-Parfümerie Pieper (23.56×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Narciso Rodriguez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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