Live Audience in Germany
Live has an estimated audience of 1,409,554 people in Germany. 54.0% are female, 46.0% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Oliver Kahn, Dog breed, KLIX (AM), Israel, Loincloth.
The average Live fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Oliver Kahn, Dog breed, KLIX (AM), with strongest over-indexing on Oliver Kahn (20× the country average). Demographically, the Live audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Live fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.6 |
| Estimated audience size | 1,409,554 |
Audience persona
The typical Live fan in Germany is balanced, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Oliver Kahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 364,261 | 1.18× |
| Bayern | 228,828 | 1.01× |
| Niedersachsen | 146,173 | 1.07× |
| Hessen | 139,112 | 1.3× |
| Baden-Württemberg | 119,184 | 0.62× |
| Berlin | 74,571 | 1.18× |
| Sachsen | 72,597 | 1.05× |
| Rheinland-Pfalz | 63,646 | 0.9× |
| Schleswig-Holstein | 51,014 | 1.01× |
| Brandenburg | 43,202 | 0.99× |
| Sachsen-Anhalt | 35,123 | 0.96× |
| Thüringen | 33,461 | 0.93× |
| Hamburg | 32,389 | 1.02× |
| Mecklenburg-Vorpommern | 25,983 | 0.97× |
| Saarland | 15,842 | 0.92× |
| Bremen | 10,909 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oliver Kahn | 20× | Sports |
| Dog breed | 3.51× | Pets & Animals |
| KLIX (AM) | 9.47× | Music & Radio |
| Israel | 7.13× | Travel & Leisure |
| Loincloth | 8.68× | Fashion & Accessoires |
| The Bugaboos | 20× | Travel & Leisure |
| Katie Piper | 32.1× | Movies & TV |
| Enzkreis | 20× | Travel & Leisure |
| Hormones: The Series | 14.67× | Movies & TV |
| Magazine (band) | 7.51× | Music & Radio |
| myDealZ | 3.92× | Shopping |
| Goon | 7.72× | Movies & TV |
| Jesolo | 9.81× | Travel & Leisure |
| Goosebumps (film) | 11.16× | Movies & TV |
| Progressive rock | 1.86× | Music & Radio |
| Masking tape | 17.47× | Home & Garden |
| Rancidification | 17.26× | Business & Career |
| Headhunters (film) | 5.13× | Movies & TV |
| Ho, Ghana | 4.56× | Travel & Leisure |
| Palestine Polytechnic University | 10.29× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.05 |
| Urban Lifestyle | OPEN | 1.64 |
| Quality Awareness | PREMIUM | 1.59 |
| Luxury Orientation | PREMIUM | 1.59 |
| Individualism | JOY | 1.55 |
| Price Sensitivity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.3% |
| India | 14.8% |
| United States | 14.6% |
See Live audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Live have in Germany?
Live has an estimated audience of 1,409,554 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Live fans?
54.0% of Live fans are female, 46.0% are male, with an average age of 41.6 years.
Which brands do Live fans like most?
Live fans show strongest brand affinity for Oliver Kahn (20×), Dog breed (3.51×), and KLIX (AM) (9.47×) over the country average.
Where do Live fans live in Germany?
Live fans in Germany are most concentrated in Nordrhein-Westfalen (reach 364,261), Bayern (reach 228,828), and Niedersachsen (reach 146,173). These three regions account for the largest share of the active audience.
What other brands do Live fans also like?
Beyond Live itself, the audience over-indexes on Dog breed (3.51×), KLIX (AM) (9.47×), Israel (7.13×), and Loincloth (8.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.