The New School Audience in Germany
The New School has an estimated audience of 414,264 people in Germany. 66.2% are female, 33.8% are male, average age 41.1. Top brand affinities: Vaani Kapoor, Jung District, Busan, Penny Wong, Mustard seed, Kiss 92FM.
Top brand affinities include Vaani Kapoor, Jung District, Busan, Penny Wong, with strongest over-indexing on Vaani Kapoor (34.61× the country average). Demographically, the The New School audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Category: Business & Career · Type: POI · Subtype: University
Demographics of The New School fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 41.1 |
| Estimated audience size | 414,264 |
Audience persona
The typical The New School fan in Germany is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Vaani Kapoor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vaani Kapoor | 34.61× | Movies & TV |
| Jung District, Busan | 30.17× | Travel & Leisure |
| Penny Wong | 27.8× | Politics & Society |
| Mustard seed | 15.04× | Food & Beverages |
| Kiss 92FM | 15.04× | Music & Radio |
| Miss Peregrine's Home for Peculiar Children (film) | 15.04× | Movies & TV |
| Kiwi Collection | 15.04× | Travel & Leisure |
| Ismo Alanko | 15.04× | Music & Radio |
| Vivian Chow | 15.04× | Music & Radio |
| Sponge (band) | 15.04× | Music & Radio |
| Ceilândia Esporte Clube | 15.04× | Sports |
| Novi Pazar | 15.04× | Travel & Leisure |
| K-Lynn Lingerie | 15.04× | Fashion & Accessoires |
| James Lankford | 15.04× | Politics & Society |
| Jabali | 14.32× | Pets & Animals |
| This Is England | 13.75× | Movies & TV |
| Kenneth Copeland Ministries | 13.38× | Politics & Society |
| Hopeless Lingerie | 11.89× | Fashion & Accessoires |
| Jain University | 10.85× | Business & Career |
| Etnica | 10.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.33 |
| Design Affinity | PREMIUM | 1.17 |
| Community Orientation | OPEN | 1.15 |
| DIY Mentality | THRILL | 1.12 |
| Creativity | OPEN | 1.11 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 10.0% |
| Germany | 8.1% |
See The New School audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
How to read this data
Audience size is the estimated number of people in Germany who actively search for The New School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.