A data profile of the people who buy, follow and care about The New School in Germany — modelled from more than twelve digital signal sources. The New School has an estimated audience of 414,264 people in Germany.
The New School has an estimated audience of 414,264 people in Germany. 66.2% are female, 33.8% are male, average age 41.1. Top brand affinities: Narciso Rodriguez, Dune, University of Leeds, Battle Angel Alita, Liza Minnelli.
Top brand affinities include Narciso Rodriguez, Dune, University of Leeds, with strongest over-indexing on Narciso Rodriguez (67.46× the country average).
Demographically, the The New School audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical The New School fan in Germany is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Narciso Rodriguez.
The key figures that characterise the The New School profile in Germany.
66.2% are female, 33.8% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 41.1 |
| Estimated audience size | 414,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 32% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide The New School audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 10.0% |
| Germany | 8.1% |
The strongest cross-interests of the The New School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Battle Angel Alita | Literature | 163.85× | ||
| 02 | Narciso Rodriguez | Fashion & Accessoires | 67.46× | ||
| 03 | Grand Ole Opry | Music & Radio | 53.74× | ||
| 04 | University of Leeds | Business & Career | 53.18× | ||
| 05 | Death Proof | Movies & TV | 45.99× | ||
| 06 | Liza Minnelli | Music & Radio | 30.02× | ||
| 07 | Ron Howard | Movies & TV | 29.93× | ||
| 08 | Oblivion (2013 film) | Movies & TV | 15.04× | ||
| 09 | Benedict Cumberbatch | Movies & TV | 15.04× | ||
| 10 | Vincent D'Onofrio | Movies & TV | 15.04× | ||
| 11 | Ron Perlman | Movies & TV | 15.04× | ||
| 12 | Starship Troopers (film) | Movies & TV | 15.04× | ||
| 13 | The Equalizer | Movies & TV | 15.04× | ||
| 14 | Newcastle University | Business & Career | 14.38× | ||
| 15 | Dune | Movies & TV | 14.24× | ||
| 16 | Roland Emmerich | Movies & TV | 12.71× | ||
| 17 | Kill Bill | Movies & TV | 12.28× | ||
| 18 | Ancient Egypt | Politics & Society | 8.38× | ||
| 19 | Ethan Hawke | Movies & TV | 7.92× | ||
| 20 | Mission: Impossible | Movies & TV | 5.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.39× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Risk Appetite | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The New School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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