Rascasse Audience Intelligence

Newcastle University Audience in Germany

A data profile of the people who buy, follow and care about Newcastle University in Germany — modelled from more than twelve digital signal sources. Newcastle University has an estimated audience of 332,434 people in Germany.

#51among University in Germany#1495among POI in Germany#1109in Business & Career

The average Newcastle University fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nottingham Trent University, Watford F.C., University of Bristol, with strongest over-indexing on Nottingham Trent University (129.23× the country average).

Demographically, the Newcastle University audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Newcastle University fan in Germany is more female, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Nottingham Trent University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newcastle University profile in Germany.

Audience size
332K
in Germany
Gender
60.6%♀
39.4% male
Age
33.8
average years
Country rank
#16107
POI in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newcastle University fans

60.6% are female, 39.4% are male, average age 33.8.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Newcastle University audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age33.8
Estimated audience size332,434
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Newcastle University audience in Germany
Age bracketShare%
16-1941%
20-297%
30-3924%
40-4919%
50+9%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Newcastle University audience comes from Germany.

Worldwide audience distribution share by country for Newcastle University
CountryShare
Japan23.4%
United Kingdom13.7%
United States12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newcastle University audience in Germany is strongest.

Fig. 05

Top regions by affinity

Newcastle University fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.37×
02Berlin~20K1.29×
03Nordrhein-Westfalen~80K1.12×
04Baden-Württemberg~50K1.08×
05Bremen~3K1.07×
06Bayern~60K1.06×
07Sachsen~20K1.03×
08Hamburg~8K1.00×
09Saarland~4K1.00×
10Sachsen-Anhalt~9K0.99×
11Schleswig-Holstein~10K0.96×
12Mecklenburg-Vorpommern~6K0.94×
13Thüringen~8K0.92×
14Rheinland-Pfalz~20K0.91×
15Brandenburg~9K0.89×
16Niedersachsen~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Newcastle University, Germany
0.83×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newcastle University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newcastle University audience
#·InterestCategoryAffinity×
01Boone, North CarolinaTravel & Leisure162.22×
02Newcastle Jets FCSports156.96×
03Wilkinson (musician)Music & Radio129.97×
04Nottingham Trent UniversityBusiness & Career129.23×
05University of GlasgowBusiness & Career115.39×
06University of SouthamptonBusiness & Career114.93×
07Indian Institute of Technology MadrasBusiness & Career111.72×
08University of BristolBusiness & Career104.41×
09Watford F.C.Sports103.76×
10University of ExeterBusiness & Career90.22×
11Imperial College LondonBusiness & Career69.08×
12University College LondonBusiness & Career59.51×
13AFC BournemouthSports55.42×
14San Francisco 49ersSports43.67×
15Tampa Bay BuccaneersSports40.31×
16Football ManagerGames38.19×
17University of CambridgeBusiness & Career32.24×
18Sport BildSports14.75×
19TransfermarktSports12.52×
20FIFA World Cup 2026Sports11.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newcastle University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newcastle University audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.58×
SustainabilityBALANCE1.52×
Social Media UsageJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newcastle University audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Early Adopter MentalityPOWER1.08×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newcastle University have in Germany?

Newcastle University has an estimated audience of 332,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Newcastle University fans?

60.6% of Newcastle University fans are female, 39.4% are male, with an average age of 33.8 years.

03

Which brands do Newcastle University fans like most?

Newcastle University fans show strongest brand affinity for Nottingham Trent University (129.23×), Watford F.C. (103.76×), and University of Bristol (104.41×) over the country average.

04

Where do Newcastle University fans live in Germany?

Newcastle University fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Newcastle University fans also like?

Beyond Newcastle University itself, the audience over-indexes on Watford F.C. (103.76×), University of Bristol (104.41×), Transfermarkt (12.52×), and University of Glasgow (115.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See Newcastle University audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Newcastle University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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