Newcastle University Audience in Germany
Newcastle University has an estimated audience of 332,434 people in Germany. 60.6% are female, 39.4% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nottingham Trent University, Watford F.C., University of Bristol, Transfermarkt, Sport Bild.
The average Newcastle University fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nottingham Trent University, Watford F.C., University of Bristol, with strongest over-indexing on Nottingham Trent University (129.23× the country average). Demographically, the Newcastle University audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Newcastle University fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 33.8 |
| Estimated audience size | 332,434 |
Audience persona
The typical Newcastle University fan in Germany is more female, around 33.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nottingham Trent University.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,180 | 1.17× |
| Bayern | 60,886 | 1.14× |
| Baden-Württemberg | 49,960 | 1.1× |
| Hessen | 37,974 | 1.5× |
| Niedersachsen | 22,588 | 0.7× |
| Berlin | 22,022 | 1.48× |
| Sachsen | 16,855 | 1.03× |
| Rheinland-Pfalz | 13,735 | 0.82× |
| Schleswig-Holstein | 10,859 | 0.91× |
| Sachsen-Anhalt | 8,467 | 0.98× |
| Hamburg | 7,542 | 1× |
| Brandenburg | 6,483 | 0.63× |
| Thüringen | 4,927 | 0.58× |
| Mecklenburg-Vorpommern | 4,209 | 0.66× |
| Saarland | 3,862 | 0.95× |
| Bremen | 3,790 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nottingham Trent University | 129.23× | Business & Career |
| Watford F.C. | 103.76× | Sports |
| University of Bristol | 104.41× | Business & Career |
| Transfermarkt | 12.52× | Sports |
| Sport Bild | 14.75× | Sports |
| University of Glasgow | 115.39× | Business & Career |
| University of Exeter | 90.22× | Business & Career |
| Wilkinson (musician) | 129.97× | Music & Radio |
| Newcastle Jets FC | 156.96× | Sports |
| University College London | 59.51× | Business & Career |
| Boone, North Carolina | 162.22× | Travel & Leisure |
| Football Manager | 38.19× | Games |
| San Francisco 49ers | 43.67× | Sports |
| Tampa Bay Buccaneers | 40.31× | Sports |
| University of Cambridge | 32.24× | Business & Career |
| Antonio Brown | 122.44× | Sports |
| Imperial College London | 69.08× | Business & Career |
| Indian Institute of Technology Madras | 111.72× | Business & Career |
| University of Southampton | 114.93× | Business & Career |
| Tom Brady | 32.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.12 |
| Career Orientation | POWER | 1.85 |
| Sustainability | BALANCE | 1.58 |
| Risk Appetite | THRILL | 1.48 |
| Individualism | JOY | 1.44 |
| Social Media Usage | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.4% |
| United Kingdom | 13.7% |
| United States | 12.7% |
See Newcastle University audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Newcastle University have in Germany?
Newcastle University has an estimated audience of 332,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Newcastle University fans?
60.6% of Newcastle University fans are female, 39.4% are male, with an average age of 33.8 years.
Which brands do Newcastle University fans like most?
Newcastle University fans show strongest brand affinity for Nottingham Trent University (129.23×), Watford F.C. (103.76×), and University of Bristol (104.41×) over the country average.
Where do Newcastle University fans live in Germany?
Newcastle University fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,180), Bayern (reach 60,886), and Baden-Württemberg (reach 49,960). These three regions account for the largest share of the active audience.
What other brands do Newcastle University fans also like?
Beyond Newcastle University itself, the audience over-indexes on Watford F.C. (103.76×), University of Bristol (104.41×), Transfermarkt (12.52×), and Sport Bild (14.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newcastle University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.