Rascasse Audience Intelligence

Football Manager Audience in Germany

A data profile of the people who buy, follow and care about Football Manager in Germany — modelled from more than twelve digital signal sources. Football Manager has an estimated audience of 545,685 people in Germany.

#59among Video game in Germany#102among Video / Board Game in Germany#252in Games

The average Football Manager fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Newcastle University, SV Werder Bremen, Tipico, with strongest over-indexing on Newcastle University (38.19× the country average).

Demographically, the Football Manager audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Football Manager fan in Germany is more male, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Newcastle University.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Football Manager profile in Germany.

Audience size
546K
in Germany
Gender
13.7%♀
86.3% male
Age
34.5
average years
Country rank
#10932
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Football Manager fans

13.7% are female, 86.3% are male, average age 34.5.

Fig. 02

Gender split

13.7%
Female
86.3%
Male
Demographic split for Football Manager audience in Germany
MetricValue
Female13.7%
Male86.3%
Average age34.5
Estimated audience size545,685
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Football Manager audience in Germany
Age bracketShare%
16-1925%
20-2927%
30-3926%
40-4914%
50+8%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Football Manager audience comes from Germany.

Worldwide audience distribution share by country for Football Manager
CountryShare
United Kingdom10.9%
Germany8.9%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Football Manager audience in Germany is strongest.

Fig. 05

Top regions by affinity

Football Manager fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.14×
02Rheinland-Pfalz~30K1.09×
03Nordrhein-Westfalen~100K1.08×
04Brandenburg~20K1.07×
05Niedersachsen~50K1.04×
06Bayern~90K1.03×
07Sachsen-Anhalt~10K1.03×
08Thüringen~10K1.03×
09Baden-Württemberg~70K0.99×
10Hessen~40K0.99×
11Berlin~20K0.98×
12Saarland~7K0.98×
13Hamburg~10K0.96×
14Bremen~4K0.95×
15Mecklenburg-Vorpommern~10K0.94×
16Schleswig-Holstein~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Football Manager, Germany
0.91×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Football Manager audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Football Manager audience
#·InterestCategoryAffinity×
01Newcastle UniversityBusiness & Career38.19×
02Newcastle United F.C.Sports11.94×
03Frauen-BundesligaSports9.17×
04FIFA (video game series)Games6.96×
05Ligue 1Sports6.88×
06TipicoGames5.85×
073. LigaSports5.83×
08EA Sports FCGames5.59×
09KickerSports4.63×
10SV Werder BremenSports4.36×
11FC Schalke 04Sports4.25×
12Dynamo DresdenSports3.68×
13RB LeipzigSports3.68×
14SportschauSports3.58×
15Borussia DortmundSports2.86×
16VfB StuttgartSports2.86×
17UEFA Champions LeagueSports2.63×
18FIFA World CupSports2.50×
19FC Bayern MunichSports2.41×
20BundesligaSports2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Football Manager audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Football Manager audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.11×
SpiritualityBALANCE1.45×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Football Manager audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.40×
CreativityOPEN0.46×
SustainabilityBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Football Manager have in Germany?

Football Manager has an estimated audience of 545,685 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Football Manager fans?

13.7% of Football Manager fans are female, 86.3% are male, with an average age of 34.5 years.

03

Which brands do Football Manager fans like most?

Football Manager fans show strongest brand affinity for Newcastle University (38.19×), SV Werder Bremen (4.36×), and Tipico (5.85×) over the country average.

04

Where do Football Manager fans live in Germany?

Football Manager fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Football Manager fans also like?

Beyond Football Manager itself, the audience over-indexes on SV Werder Bremen (4.36×), Tipico (5.85×), Frauen-Bundesliga (9.17×), and Borussia Dortmund (2.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Football Manager audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Football Manager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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