Football Manager Audience in Germany
Football Manager has an estimated audience of 540,041 people in Germany. 13.7% are female, 86.3% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gauri Khan, Litter box, Progressive rock, Grappling, Prozis.
The average Football Manager fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gauri Khan, Litter box, Progressive rock, with strongest over-indexing on Gauri Khan (24.49× the country average). Demographically, the Football Manager audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Football Manager fans
| Metric | Value |
|---|---|
| Female | 13.7% |
| Male | 86.3% |
| Average age | 34.5 |
| Estimated audience size | 540,041 |
Audience persona
The typical Football Manager fan in Germany is more male, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Gauri Khan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,658 | 1.08× |
| Bayern | 95,968 | 1.1× |
| Baden-Württemberg | 76,508 | 1.03× |
| Niedersachsen | 53,021 | 1× |
| Hessen | 40,123 | 0.97× |
| Sachsen | 31,812 | 1.19× |
| Rheinland-Pfalz | 31,661 | 1.16× |
| Berlin | 23,461 | 0.96× |
| Brandenburg | 19,030 | 1.13× |
| Schleswig-Holstein | 16,349 | 0.84× |
| Sachsen-Anhalt | 14,638 | 1.04× |
| Thüringen | 14,376 | 1.04× |
| Hamburg | 10,107 | 0.82× |
| Mecklenburg-Vorpommern | 9,433 | 0.91× |
| Saarland | 6,505 | 0.97× |
| Bremen | 3,565 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gauri Khan | 24.49× | Movies & TV |
| Litter box | 2.67× | Pets & Animals |
| Progressive rock | 2.48× | Music & Radio |
| Grappling | 2.92× | Sports |
| Prozis | 5.57× | Shopping |
| Kamina | 24.15× | Literature |
| Buddy – The Buddy Holly Story | 4.73× | Music & Radio |
| Google Analytics | 2.5× | Internet & Social Media |
| Évian-les-Bains | 15.08× | Travel & Leisure |
| Israel | 1.81× | Travel & Leisure |
| Hamburg-Mitte | 7.96× | Travel & Leisure |
| Bully (2011 film) | 5.31× | Movies & TV |
| Alaska | 2.99× | Travel & Leisure |
| Graham Greene | 3.68× | Literature |
| Handmade Gifts | 1.66× | Kids & Family |
| Noodle (Gorillaz) | 2.5× | Music & Radio |
| Pro-Ject | 5.1× | Music & Radio |
| Kodi (software) | 2.25× | Technology & Electronics |
| Snow White (Fables) | 1.72× | Literature |
| Loincloth | 2.15× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.57 |
| Patriotism | CONSERVATISM | 1.38 |
| Price Sensitivity | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.1 |
| Early Adopter Mentality | POWER | 1.05 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 11.1% |
| Germany | 8.9% |
| United States | 8.8% |
See Football Manager audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Football Manager have in Germany?
Football Manager has an estimated audience of 540,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Football Manager fans?
13.7% of Football Manager fans are female, 86.3% are male, with an average age of 34.5 years.
Which brands do Football Manager fans like most?
Football Manager fans show strongest brand affinity for Gauri Khan (24.49×), Litter box (2.67×), and Progressive rock (2.48×) over the country average.
Where do Football Manager fans live in Germany?
Football Manager fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,658), Bayern (reach 95,968), and Baden-Württemberg (reach 76,508). These three regions account for the largest share of the active audience.
What other brands do Football Manager fans also like?
Beyond Football Manager itself, the audience over-indexes on Litter box (2.67×), Progressive rock (2.48×), Grappling (2.92×), and Prozis (5.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Football Manager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.