Tipico Audience in Germany
Tipico has an estimated audience of 8,270,386 people in Germany. 25.7% are female, 74.3% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Interwetten, TipWin, Frederick Lau, Bet365, Bet-at-home.com.
The average Tipico fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Interwetten, TipWin, Frederick Lau, with strongest over-indexing on Interwetten (85.24× the country average). Demographically, the Tipico audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Tipico fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 43.7 |
| Estimated audience size | 8,270,386 |
Audience persona
The typical Tipico fan in Germany is more male, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Interwetten.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,590,869 | 1.43× |
| Bayern | 1,534,831 | 1.15× |
| Niedersachsen | 1,018,666 | 1.27× |
| Baden-Württemberg | 861,792 | 0.76× |
| Hessen | 823,169 | 1.31× |
| Rheinland-Pfalz | 414,185 | 1× |
| Berlin | 405,711 | 1.1× |
| Hamburg | 312,326 | 1.67× |
| Sachsen | 255,749 | 0.63× |
| Schleswig-Holstein | 205,918 | 0.69× |
| Brandenburg | 152,712 | 0.6× |
| Sachsen-Anhalt | 134,246 | 0.63× |
| Thüringen | 122,769 | 0.58× |
| Saarland | 120,155 | 1.18× |
| Bremen | 98,418 | 1.39× |
| Mecklenburg-Vorpommern | 95,524 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Interwetten | 85.24× | Games |
| TipWin | 46.16× | Games |
| Frederick Lau | 53.95× | Movies & TV |
| Bet365 | 31.31× | Games |
| Bet-at-home.com | 33.2× | Games |
| Germany | 4.3× | Travel & Leisure |
| Betano | 13.96× | Games |
| Neo.bet | 18.54× | Games |
| Sports betting | 13.96× | Games |
| Betfair | 27.73× | Games |
| Borussia Dortmund | 2.83× | Sports |
| William Hill (bookmaker) | 30.15× | Games |
| Transfermarkt | 4.72× | Sports |
| Fenerbahçe Men's Basketball | 7.28× | Sports |
| Galatasaray S.K. | 4.37× | Sports |
| Oddset | 13.99× | Games |
| HP LaserJet | 33.87× | Technology & Electronics |
| FIFA World Cup | 3.24× | Sports |
| UEFA Champions League | 3.32× | Sports |
| Admiralbet | 17.61× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.93 |
| Indulgence | JOY | 1.79 |
| Risk Appetite | THRILL | 1.53 |
| Need for Security | CONSERVATISM | 1.48 |
| Early Adopter Mentality | POWER | 1.43 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.8% |
| Austria | 4.7% |
| Italy | 0.9% |
See Tipico audiences in other countries
More Betting audiences in Germany
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
- NEO.bet (1,883,391)
Frequently asked questions
How many fans does Tipico have in Germany?
Tipico has an estimated audience of 8,270,386 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tipico fans?
25.7% of Tipico fans are female, 74.3% are male, with an average age of 43.7 years.
Which brands do Tipico fans like most?
Tipico fans show strongest brand affinity for Interwetten (85.24×), TipWin (46.16×), and Frederick Lau (53.95×) over the country average.
Where do Tipico fans live in Germany?
Tipico fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,590,869), Bayern (reach 1,534,831), and Niedersachsen (reach 1,018,666). These three regions account for the largest share of the active audience.
What other brands do Tipico fans also like?
Beyond Tipico itself, the audience over-indexes on TipWin (46.16×), Frederick Lau (53.95×), Bet365 (31.31×), and Bet-at-home.com (33.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tipico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.