Bet-at-home.com Audience in Germany
Bet-at-home.com has an estimated audience of 1,373,974 people in Germany. 27.4% are female, 72.6% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Neo.bet, Tipico, Lottoland, Bet365, Borussia Dortmund.
The average Bet-at-home.com fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Neo.bet, Tipico, Lottoland, with strongest over-indexing on Neo.bet (48.84× the country average). Demographically, the Bet-at-home.com audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Bet-at-home.com fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 46.1 |
| Estimated audience size | 1,373,974 |
Audience persona
The typical Bet-at-home.com fan in Germany is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Neo.bet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 335,235 | 1.12× |
| Bayern | 186,949 | 0.85× |
| Baden-Württemberg | 171,187 | 0.91× |
| Niedersachsen | 138,818 | 1.04× |
| Sachsen | 73,465 | 1.09× |
| Schleswig-Holstein | 68,229 | 1.38× |
| Hessen | 66,794 | 0.64× |
| Brandenburg | 61,670 | 1.45× |
| Sachsen-Anhalt | 57,980 | 1.63× |
| Berlin | 54,605 | 0.89× |
| Rheinland-Pfalz | 51,195 | 0.74× |
| Hamburg | 32,020 | 1.03× |
| Thüringen | 30,639 | 0.88× |
| Mecklenburg-Vorpommern | 26,171 | 1× |
| Saarland | 10,072 | 0.6× |
| Bremen | 8,985 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Neo.bet | 48.84× | Games |
| Tipico | 13.46× | Games |
| Lottoland | 12.26× | Games |
| Bet365 | 13.24× | Games |
| Borussia Dortmund | 2.59× | Sports |
| Oddset | 15.57× | Games |
| Admiralbet | 19.7× | Games |
| Interwetten | 9.28× | Games |
| Eurojackpot | 4.44× | Games |
| UEFA Champions League | 2.95× | Sports |
| Real Madrid C.F. | 3.31× | Sports |
| Upper Austria | 20.2× | Travel & Leisure |
| 1. FC Heidenheim | 7.87× | Sports |
| Dynamo Dresden | 3.84× | Sports |
| FC Bayern Munich | 2.17× | Sports |
| Transfermarkt | 3.15× | Sports |
| FC Barcelona | 3.18× | Sports |
| Sportingbet | 13.31× | Sports |
| Eintracht Frankfurt | 2.66× | Sports |
| FIFA World Cup | 2.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.52 |
| Early Adopter Mentality | POWER | 1.33 |
| Indulgence | JOY | 1.16 |
| Price Sensitivity | PREMIUM | 1.14 |
| Pet Ownership | JOY | 1.13 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.9% |
| Austria | 23.8% |
| Slovenia | 13.0% |
See Bet-at-home.com audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
Frequently asked questions
How many fans does Bet-at-home.com have in Germany?
Bet-at-home.com has an estimated audience of 1,373,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bet-at-home.com fans?
27.4% of Bet-at-home.com fans are female, 72.6% are male, with an average age of 46.1 years.
Which brands do Bet-at-home.com fans like most?
Bet-at-home.com fans show strongest brand affinity for Neo.bet (48.84×), Tipico (13.46×), and Lottoland (12.26×) over the country average.
Where do Bet-at-home.com fans live in Germany?
Bet-at-home.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 335,235), Bayern (reach 186,949), and Baden-Württemberg (reach 171,187). These three regions account for the largest share of the active audience.
What other brands do Bet-at-home.com fans also like?
Beyond Bet-at-home.com itself, the audience over-indexes on Tipico (13.46×), Lottoland (12.26×), Bet365 (13.24×), and Borussia Dortmund (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bet-at-home.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.