NEO.bet Audience in Germany
NEO.bet has an estimated audience of 1,883,390 people in Germany. 22.8% are female, 77.2% are male, average age 37.4. Top brand affinities: Noodle (Gorillaz), Litter box, Pro-Ject, Progressive rock, Cocktail.
Top brand affinities include Noodle (Gorillaz), Litter box, Pro-Ject, with strongest over-indexing on Noodle (Gorillaz) (6.57× the country average). Demographically, the NEO.bet audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Patriotism.
Category: Games · Type: Website / Newspaper / Magazine · Subtype: Betting
Demographics of NEO.bet fans
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 37.4 |
| Estimated audience size | 1,883,390 |
Audience persona
The typical NEO.bet fan in Germany is more male, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Noodle (Gorillaz).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Noodle (Gorillaz) | 6.57× | Music & Radio |
| Litter box | 2.52× | Pets & Animals |
| Pro-Ject | 10.21× | Music & Radio |
| Progressive rock | 2.24× | Music & Radio |
| Cocktail | 1.51× | Food & Beverages |
| VfL Wolfsburg | 1.96× | Sports |
| Stradivarius | 1.88× | Shopping |
| Jaguar F-Pace | 6.16× | Cars & Mobility |
| ESN | 7.7× | Health |
| Icon (magazine) | 1.92× | Arts & Culture |
| Home Delivery | 2.09× | Food & Beverages |
| Kerala | 2.89× | Travel & Leisure |
| Scorpio (comics) | 7.81× | Literature |
| Hebe | 2.8× | Home & Garden |
| Video izle | 1.97× | |
| Buddy – The Buddy Holly Story | 2.78× | Music & Radio |
| Graham Greene (actor) | 2.13× | |
| JDSU | 1.75× | Business & Career |
| Bully (2011 film) | 3.17× | Movies & TV |
| The Equalizer | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Patriotism | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1.15 |
| Luxury Orientation | PREMIUM | 1.1 |
| Career Orientation | POWER | 1.09 |
| Early Adopter Mentality | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.2% |
| Austria | 8.1% |
| South Africa | 3.8% |
See NEO.bet audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
How to read this data
Audience size is the estimated number of people in Germany who actively search for NEO.bet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.