NEO.bet Audience in Germany
NEO.bet has an estimated audience of 1,883,390 people in Germany. 22.8% are female, 77.2% are male, average age 37.4. Top brand affinities: Betfair, Tipico, Casino games, Jotex, Gambling.
Top brand affinities include Betfair, Tipico, Casino games, with strongest over-indexing on Betfair (58.7× the country average). Demographically, the NEO.bet audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Patriotism.
Category: Games · Type: Website / Newspaper / Magazine · Subtype: Betting
Demographics of NEO.bet fans
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 37.4 |
| Estimated audience size | 1,883,390 |
Audience persona
The typical NEO.bet fan in Germany is more male, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Betfair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfair | 58.7× | Games |
| Tipico | 7.9× | Games |
| Casino games | 15.75× | Games |
| Jotex | 39.55× | Shopping |
| Gambling | 6.18× | Games |
| Transfermarkt | 3.95× | Sports |
| Online casino | 16.21× | Games |
| Borussia Dortmund | 1.89× | Sports |
| SV Werder Bremen | 3.07× | Sports |
| Online bingo | 28.33× | Games |
| UEFA Champions League | 2.75× | Sports |
| FIFA World Cup | 2.6× | Sports |
| Lottoland | 7.55× | Games |
| Sportschau | 3.18× | Sports |
| Bundesliga | 2.29× | Sports |
| William Hill (bookmaker) | 17.95× | Games |
| FC Bayern Munich | 1.95× | Sports |
| 2. Bundesliga | 2.66× | Sports |
| Dynamo Dresden | 3.24× | Sports |
| Tagesschau | 1.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Patriotism | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1.15 |
| Luxury Orientation | PREMIUM | 1.1 |
| Career Orientation | POWER | 1.09 |
| Early Adopter Mentality | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.2% |
| Austria | 8.1% |
| South Africa | 3.8% |
See NEO.bet audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
How to read this data
Audience size is the estimated number of people in Germany who actively search for NEO.bet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.