NEO.bet Audience in Germany
A data profile of the people who buy, follow and care about NEO.bet in Germany — modelled from more than twelve digital signal sources. NEO.bet has an estimated audience of 1,989,527 people in Germany.
The average NEO.bet fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Betfair, Tipico, Online casino, with strongest over-indexing on Betfair (43.81× the country average).
Demographically, the NEO.bet audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NEO.bet fan in Germany is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Betfair.
At a glance
The key figures that characterise the NEO.bet profile in Germany.
Search interest · 12-month trend
Audience demographics of NEO.bet
20.5% are female, 79.5% are male, average age 37.7.
Gender split
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 37.7 |
| Estimated audience size | 1,989,527 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide NEO.bet audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 82.2% |
| Austria | 8.1% |
| South Africa | 3.7% |
Geography
Where the NEO.bet audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~50K | 1.45× | |
| 02 | Niedersachsen | ~200K | 1.23× | |
| 03 | Sachsen-Anhalt | ~60K | 1.21× | |
| 04 | Nordrhein-Westfalen | ~500K | 1.13× | |
| 05 | Bayern | ~300K | 1.07× | |
| 06 | Baden-Württemberg | ~300K | 1.02× | |
| 07 | Bremen | ~20K | 0.99× | |
| 08 | Rheinland-Pfalz | ~90K | 0.95× | |
| 09 | Thüringen | ~50K | 0.95× | |
| 10 | Schleswig-Holstein | ~60K | 0.91× | |
| 11 | Hamburg | ~40K | 0.91× | |
| 12 | Hessen | ~100K | 0.89× | |
| 13 | Saarland | ~20K | 0.88× | |
| 14 | Brandenburg | ~50K | 0.84× | |
| 15 | Sachsen | ~80K | 0.82× | |
| 16 | Berlin | ~70K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NEO.bet audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 43.81× | ||
| 02 | Online casino | Games | 31.11× | ||
| 03 | William Hill (bookmaker) | Games | 17.11× | ||
| 04 | Casino games | Games | 15.84× | ||
| 05 | Slot machine | Games | 11.11× | ||
| 06 | Online gambling | Games | 10.34× | ||
| 07 | Tipico | Games | 9.74× | ||
| 08 | Lottoland | Games | 7.89× | ||
| 09 | Gambling | Games | 5.94× | ||
| 10 | Ligue 1 | Sports | 5.21× | ||
| 11 | Jürgen Klopp | Sports | 4.13× | ||
| 12 | 3. Liga | Sports | 3.56× | ||
| 13 | SV Werder Bremen | Sports | 3.11× | ||
| 14 | Sportschau | Sports | 3.09× | ||
| 15 | Dynamo Dresden | Sports | 3.04× | ||
| 16 | CHECK24 | Business & Career | 3.00× | ||
| 17 | Postbank | Business & Career | 2.63× | ||
| 18 | UEFA Champions League | Sports | 2.09× | ||
| 19 | FIFA World Cup | Sports | 1.91× | ||
| 20 | Bundesliga | Sports | 1.87× |
Personality of the NEO.bet audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.50× | |
| Risk Appetite | THRILL | 1.42× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.49× | |
| Sustainability | BALANCE | 0.55× | |
| Creativity | OPEN | 0.57× |
Frequently asked questions
How many fans does NEO.bet have in Germany?
NEO.bet has an estimated audience of 1,989,527 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NEO.bet fans?
20.5% of NEO.bet fans are female, 79.5% are male, with an average age of 37.7 years.
Which brands do NEO.bet fans like most?
NEO.bet fans show strongest brand affinity for Betfair (43.81×), Tipico (9.74×), and Online casino (31.11×) over the country average.
Where do NEO.bet fans live in Germany?
NEO.bet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do NEO.bet fans also like?
Beyond NEO.bet itself, the audience over-indexes on Tipico (9.74×), Online casino (31.11×), Casino games (15.84×), and Slot machine (11.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Betting audiences in Germany
- Tipico (8,270,386)
- Betano (3,654,706)
- Bwin (3,221,732)
- Interwetten (2,544,081)
- TipWin (1,909,001)
See NEO.bet audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for NEO.bet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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