Lottoland Audience in Germany
Lottoland has an estimated audience of 2,224,767 people in Germany. 41.6% are female, 58.4% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Eurojackpot, Lotto24, Progressive jackpot, EuroMillions, TipWin.
The average Lottoland fan in Germany is 46.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Eurojackpot, Lotto24, Progressive jackpot, with strongest over-indexing on Eurojackpot (30.25× the country average). Demographically, the Lottoland audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Lottoland fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 46.0 |
| Estimated audience size | 2,224,767 |
Audience persona
The typical Lottoland fan in Germany is more male, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Eurojackpot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 485,945 | 1× |
| Bayern | 324,970 | 0.91× |
| Niedersachsen | 236,002 | 1.09× |
| Baden-Württemberg | 169,242 | 0.56× |
| Hessen | 142,012 | 0.84× |
| Rheinland-Pfalz | 121,473 | 1.09× |
| Sachsen | 115,508 | 1.06× |
| Brandenburg | 93,628 | 1.36× |
| Berlin | 88,058 | 0.89× |
| Schleswig-Holstein | 82,937 | 1.04× |
| Sachsen-Anhalt | 67,390 | 1.17× |
| Thüringen | 65,026 | 1.15× |
| Mecklenburg-Vorpommern | 52,167 | 1.23× |
| Hamburg | 44,867 | 0.89× |
| Saarland | 23,325 | 0.85× |
| Bremen | 16,869 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurojackpot | 30.25× | Games |
| Lotto24 | 27.25× | Games |
| Progressive jackpot | 51.67× | Games |
| EuroMillions | 54.13× | Games |
| TipWin | 19.08× | Games |
| Online bingo | 63.11× | Games |
| Tipico | 8.86× | Games |
| Lotto 6/49 | 44.42× | Games |
| Winario | 22.49× | Games |
| Der Bergdoktor (2008) | 12.32× | Movies & TV |
| Powerball | 48.9× | Games |
| Mega Millions | 58.83× | Games |
| Lotto Max | 46.16× | Games |
| Lottery | 10.09× | Games |
| Neo.bet | 11.05× | Games |
| Bet-at-home.com | 11.05× | Games |
| Germany | 2.11× | Travel & Leisure |
| Tinder | 8.75× | Internet & Social Media |
| Ozarks | 16.11× | Movies & TV |
| 86小舖商城 | 18.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.7 |
| Indulgence | JOY | 1.69 |
| Sports Activity | POWER | 1.41 |
| Convenience Orientation | PREMIUM | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.9% |
| United Kingdom | 24.9% |
| South Africa | 14.7% |
See Lottoland audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Lottoland have in Germany?
Lottoland has an estimated audience of 2,224,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lottoland fans?
41.6% of Lottoland fans are female, 58.4% are male, with an average age of 46.0 years.
Which brands do Lottoland fans like most?
Lottoland fans show strongest brand affinity for Eurojackpot (30.25×), Lotto24 (27.25×), and Progressive jackpot (51.67×) over the country average.
Where do Lottoland fans live in Germany?
Lottoland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 485,945), Bayern (reach 324,970), and Niedersachsen (reach 236,002). These three regions account for the largest share of the active audience.
What other brands do Lottoland fans also like?
Beyond Lottoland itself, the audience over-indexes on Lotto24 (27.25×), Progressive jackpot (51.67×), EuroMillions (54.13×), and TipWin (19.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lottoland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.