Lottoland Target Market in Germany
A data profile of the people who buy, follow and care about Lottoland in Germany — modelled from more than twelve digital signal sources. Lottoland has an estimated audience of 1,907,364 people in Germany.
The average Lottoland fan in Germany is 46.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Eurojackpot, Lotto24, Progressive jackpot, with strongest over-indexing on Eurojackpot (30.25× the country average).
Demographically, the Lottoland audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lottoland fan in Germany is more male, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Eurojackpot.
At a glance
The key figures that characterise the Lottoland profile in Germany.
Search interest · 12-month trend
Customer demographics of Lottoland
41.6% are female, 58.4% are male, average age 46.0.
Gender split
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 46.0 |
| Estimated audience size | 1,907,364 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 35% |
Worldwide distribution
of the worldwide Lottoland audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 32.8% |
| United Kingdom | 24.9% |
| South Africa | 16.2% |
Geography
Where the Lottoland audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~90K | 1.33× | |
| 02 | Mecklenburg-Vorpommern | ~50K | 1.23× | |
| 03 | Sachsen-Anhalt | ~70K | 1.21× | |
| 04 | Thüringen | ~70K | 1.19× | |
| 05 | Niedersachsen | ~200K | 1.07× | |
| 06 | Rheinland-Pfalz | ~100K | 1.04× | |
| 07 | Sachsen | ~100K | 1.04× | |
| 08 | Schleswig-Holstein | ~80K | 1.01× | |
| 09 | Nordrhein-Westfalen | ~500K | 0.96× | |
| 10 | Saarland | ~30K | 0.95× | |
| 11 | Berlin | ~90K | 0.90× | |
| 12 | Hamburg | ~50K | 0.90× | |
| 13 | Bayern | ~300K | 0.88× | |
| 14 | Bremen | ~20K | 0.85× | |
| 15 | Hessen | ~100K | 0.82× | |
| 16 | Baden-Württemberg | ~200K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lottoland audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online bingo | Games | 63.11× | ||
| 02 | Mega Millions | Games | 58.83× | ||
| 03 | EuroMillions | Games | 54.13× | ||
| 04 | Progressive jackpot | Games | 51.67× | ||
| 05 | Powerball | Games | 48.90× | ||
| 06 | Lotto Max | Games | 46.16× | ||
| 07 | Lotto 6/49 | Games | 44.42× | ||
| 08 | Eurojackpot | Games | 30.25× | ||
| 09 | Lotto24 | Games | 27.25× | ||
| 10 | Winario | Games | 22.49× | ||
| 11 | TipWin | Games | 19.08× | ||
| 12 | Ozarks | Movies & TV | 16.11× | ||
| 13 | Der Bergdoktor (2008) | Movies & TV | 12.32× | ||
| 14 | LOVOO | Internet & Social Media | 11.44× | ||
| 15 | Bet-at-home.com | Games | 11.05× | ||
| 16 | Neo.bet | Games | 11.05× | ||
| 17 | Lottery | Games | 10.09× | ||
| 18 | Tipico | Games | 8.86× | ||
| 19 | Tinder | Internet & Social Media | 8.75× | ||
| 20 | Germany | Travel & Leisure | 2.11× |
Personality of the Lottoland audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.98× | |
| Career Orientation | POWER | 1.40× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.95× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Urban Lifestyle | OPEN | 1.01× |
Frequently asked questions
Who is Lottoland's target market in Germany?
Lottoland's target market in Germany covers an estimated 1,907,364 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lottoland customers?
41.6% of the Lottoland audience are female, 58.4% are male, with an average age of 46.0 years.
Which brands do Lottoland fans like most?
Lottoland fans show strongest brand affinity for Eurojackpot (30.25×), Lotto24 (27.25×), and Progressive jackpot (51.67×) over the country average.
Where do Lottoland fans live in Germany?
Lottoland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Lottoland fans also like?
Beyond Lottoland itself, the audience over-indexes on Lotto24 (27.25×), Progressive jackpot (51.67×), EuroMillions (54.13×), and Online bingo (63.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Lottoland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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