Neo.bet Audience in Germany
Neo.bet has an estimated audience of 1,418,596 people in Germany. 23.9% are female, 76.1% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Noodle (Gorillaz), Litter box, Unique Gifts, Haberler, VfL Wolfsburg.
The average Neo.bet fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Noodle (Gorillaz), Litter box, Unique Gifts, with strongest over-indexing on Noodle (Gorillaz) (9.84× the country average). Demographically, the Neo.bet audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Neo.bet fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 44.7 |
| Estimated audience size | 1,418,596 |
Audience persona
The typical Neo.bet fan in Germany is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Noodle (Gorillaz).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 370,598 | 1.19× |
| Bayern | 224,630 | 0.99× |
| Baden-Württemberg | 209,005 | 1.08× |
| Niedersachsen | 160,107 | 1.16× |
| Hessen | 100,578 | 0.93× |
| Rheinland-Pfalz | 76,216 | 1.07× |
| Sachsen | 58,254 | 0.84× |
| Berlin | 52,162 | 0.82× |
| Schleswig-Holstein | 42,603 | 0.84× |
| Mecklenburg-Vorpommern | 41,994 | 1.55× |
| Sachsen-Anhalt | 37,795 | 1.03× |
| Thüringen | 29,631 | 0.82× |
| Brandenburg | 29,465 | 0.67× |
| Hamburg | 26,370 | 0.82× |
| Bremen | 17,053 | 1.41× |
| Saarland | 14,058 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Noodle (Gorillaz) | 9.84× | Music & Radio |
| Litter box | 3.11× | Pets & Animals |
| Unique Gifts | 2.39× | Shopping |
| Haberler | 2.15× | News |
| VfL Wolfsburg | 2.69× | Sports |
| Cocktail | 1.88× | Food & Beverages |
| Progressive rock | 2.16× | Music & Radio |
| Birthday Gifts | 2.24× | Kids & Family |
| Medieval fantasy | 14.57× | Literature |
| Pro-Ject | 8.54× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.38× | Travel & Leisure |
| Snow White (Fables) | 2.76× | Literature |
| Esra Erol | 6.01× | Movies & TV |
| Hausen, Birkenfeld | 20× | Travel & Leisure |
| Video izle | 2.57× | |
| Il commissario Montalbano | 15.85× | Movies & TV |
| Lake Iseo | 3.93× | Travel & Leisure |
| Kodi (software) | 2.09× | Technology & Electronics |
| Corona (band) | 1.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.47 |
| Pet Ownership | JOY | 1.13 |
| Early Adopter Mentality | POWER | 1.13 |
| Price Sensitivity | PREMIUM | 1.05 |
| Indulgence | JOY | 1.04 |
| Sports Activity | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.1% |
| Austria | 8.8% |
| Canada | 1.6% |
See Neo.bet audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
Frequently asked questions
How many fans does Neo.bet have in Germany?
Neo.bet has an estimated audience of 1,418,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neo.bet fans?
23.9% of Neo.bet fans are female, 76.1% are male, with an average age of 44.7 years.
Which brands do Neo.bet fans like most?
Neo.bet fans show strongest brand affinity for Noodle (Gorillaz) (9.84×), Litter box (3.11×), and Unique Gifts (2.39×) over the country average.
Where do Neo.bet fans live in Germany?
Neo.bet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 370,598), Bayern (reach 224,630), and Baden-Württemberg (reach 209,005). These three regions account for the largest share of the active audience.
What other brands do Neo.bet fans also like?
Beyond Neo.bet itself, the audience over-indexes on Litter box (3.11×), Unique Gifts (2.39×), Haberler (2.15×), and VfL Wolfsburg (2.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neo.bet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.