Neo.bet Target Market in Germany
A data profile of the people who buy, follow and care about Neo.bet in Germany — modelled from more than twelve digital signal sources. Neo.bet has an estimated audience of 1,429,225 people in Germany.
The average Neo.bet fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bet-at-home.com, Tipico, Betfair, with strongest over-indexing on Bet-at-home.com (48.84× the country average).
Demographically, the Neo.bet audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Neo.bet fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Bet-at-home.com.
At a glance
The key figures that characterise the Neo.bet profile in Germany.
Search interest · 12-month trend
Customer demographics of Neo.bet
19.0% are female, 81.0% are male, average age 42.7.
Gender split
| Metric | Value |
|---|---|
| Female | 19.0% |
| Male | 81.0% |
| Average age | 42.7 |
| Estimated audience size | 1,429,225 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Neo.bet audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.5% |
| Austria | 9.0% |
| Canada | 2.0% |
Geography
Where the Neo.bet audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~40K | 1.56× | |
| 02 | Bremen | ~20K | 1.35× | |
| 03 | Niedersachsen | ~200K | 1.18× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.14× | |
| 05 | Sachsen-Anhalt | ~40K | 1.12× | |
| 06 | Baden-Württemberg | ~200K | 1.05× | |
| 07 | Rheinland-Pfalz | ~70K | 1.01× | |
| 08 | Bayern | ~200K | 0.99× | |
| 09 | Hessen | ~90K | 0.91× | |
| 10 | Thüringen | ~30K | 0.90× | |
| 11 | Schleswig-Holstein | ~40K | 0.86× | |
| 12 | Hamburg | ~30K | 0.86× | |
| 13 | Saarland | ~10K | 0.84× | |
| 14 | Sachsen | ~50K | 0.81× | |
| 15 | Berlin | ~50K | 0.77× | |
| 16 | Brandenburg | ~30K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Neo.bet audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 55.26× | ||
| 02 | Bet-at-home.com | Games | 48.84× | ||
| 03 | Lotto Max | Games | 34.87× | ||
| 04 | Scratchcard | Games | 26.97× | ||
| 05 | Fandom | Literature | 21.83× | ||
| 06 | White Collar | Movies & TV | 19.28× | ||
| 07 | Tipico | Games | 18.54× | ||
| 08 | SPORT1 Doppelpass | Sports | 18.20× | ||
| 09 | Unibet | Games | 14.42× | ||
| 10 | Lottoland | Games | 11.05× | ||
| 11 | Major League Soccer | Sports | 10.42× | ||
| 12 | Transfermarkt | Sports | 5.47× | ||
| 13 | Sportschau | Sports | 3.93× | ||
| 14 | SV Werder Bremen | Sports | 3.88× | ||
| 15 | CHECK24 | Business & Career | 3.83× | ||
| 16 | Postbank | Business & Career | 3.45× | ||
| 17 | UEFA Champions League | Sports | 2.41× | ||
| 18 | Bundesliga | Sports | 2.21× | ||
| 19 | FIFA World Cup | Sports | 2.17× | ||
| 20 | FC Bayern Munich | Sports | 1.81× |
Personality of the Neo.bet audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.83× | |
| Spirituality | BALANCE | 1.29× | |
| Patriotism | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.44× | |
| Creativity | OPEN | 0.54× | |
| Sustainability | BALANCE | 0.55× |
Frequently asked questions
Who is Neo.bet's target market in Germany?
Neo.bet's target market in Germany covers an estimated 1,429,225 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neo.bet customers?
19.0% of the Neo.bet audience are female, 81.0% are male, with an average age of 42.7 years.
Which brands do Neo.bet fans like most?
Neo.bet fans show strongest brand affinity for Bet-at-home.com (48.84×), Tipico (18.54×), and Betfair (55.26×) over the country average.
Where do Neo.bet fans live in Germany?
Neo.bet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Neo.bet fans also like?
Beyond Neo.bet itself, the audience over-indexes on Tipico (18.54×), Betfair (55.26×), Fandom (21.83×), and Transfermarkt (5.47×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Betting audiences in Germany
- Tipico (8,270,386)
- Betano (3,654,706)
- Bwin (3,221,732)
- Interwetten (2,544,081)
- NEO.bet (1,989,527)
See Neo.bet audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neo.bet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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