Major League Soccer Audience in Germany
Major League Soccer has an estimated audience of 1,473,786 people in Germany. 31.3% are female, 68.7% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: True Detective, Stella Artois, Certified Pre-Owned, Executive officer, Zara Kids.
The average Major League Soccer fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include True Detective, Stella Artois, Certified Pre-Owned, with strongest over-indexing on True Detective (52.21× the country average). Demographically, the Major League Soccer audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Major League Soccer fans
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 29.5 |
| Estimated audience size | 1,473,786 |
Audience persona
The typical Major League Soccer fan in Germany is more male, around 29.5 years old, with strong Risk Appetite tendencies and a notable affinity for True Detective.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 357,261 | 1.11× |
| Bayern | 290,952 | 1.23× |
| Baden-Württemberg | 227,027 | 1.13× |
| Niedersachsen | 144,021 | 1.01× |
| Hessen | 129,392 | 1.15× |
| Berlin | 73,864 | 1.12× |
| Rheinland-Pfalz | 73,624 | 1× |
| Sachsen | 66,882 | 0.93× |
| Schleswig-Holstein | 51,927 | 0.98× |
| Brandenburg | 41,034 | 0.9× |
| Hamburg | 36,394 | 1.09× |
| Thüringen | 31,310 | 0.83× |
| Sachsen-Anhalt | 30,804 | 0.81× |
| Mecklenburg-Vorpommern | 24,018 | 0.85× |
| Saarland | 17,782 | 0.98× |
| Bremen | 10,804 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| True Detective | 52.21× | Movies & TV |
| Stella Artois | 116.07× | Food & Beverages |
| Certified Pre-Owned | 37.78× | Cars & Mobility |
| Executive officer | 38.31× | Politics & Society |
| Zara Kids | 33.63× | Fashion & Accessoires |
| Skin (musician) | 51.91× | Music & Radio |
| Eye contact | 96.33× | Kids & Family |
| Pressure cooking | 27.67× | Home & Garden |
| Germany | 4.3× | Travel & Leisure |
| Marine mammal | 41.07× | Pets & Animals |
| Birthday Gifts | 11.64× | Kids & Family |
| Ho Chi Minh City | 33.35× | Travel & Leisure |
| Manhwa | 82.52× | Literature |
| Erin Moriarty | 26.65× | Movies & TV |
| 2 Broke Girls | 58.06× | Movies & TV |
| Basic English | 15.79× | Politics & Society |
| Borussia Dortmund | 2.73× | Sports |
| Shopping cart | 25× | Fashion & Accessoires |
| Sportingbet | 21.32× | Sports |
| Indian Premier League | 9.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.48 |
| Travelling | THRILL | 1.3 |
| Social Media Usage | JOY | 1.21 |
| Career Orientation | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| Japan | 6.5% |
| Canada | 5.0% |
See Major League Soccer audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Major League Soccer have in Germany?
Major League Soccer has an estimated audience of 1,473,786 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Major League Soccer fans?
31.3% of Major League Soccer fans are female, 68.7% are male, with an average age of 29.5 years.
Which brands do Major League Soccer fans like most?
Major League Soccer fans show strongest brand affinity for True Detective (52.21×), Stella Artois (116.07×), and Certified Pre-Owned (37.78×) over the country average.
Where do Major League Soccer fans live in Germany?
Major League Soccer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,261), Bayern (reach 290,952), and Baden-Württemberg (reach 227,027). These three regions account for the largest share of the active audience.
What other brands do Major League Soccer fans also like?
Beyond Major League Soccer itself, the audience over-indexes on Stella Artois (116.07×), Certified Pre-Owned (37.78×), Executive officer (38.31×), and Zara Kids (33.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Major League Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.