Rascasse Audience Intelligence

Major League Soccer Audience in Germany

A data profile of the people who buy, follow and care about Major League Soccer in Germany — modelled from more than twelve digital signal sources. Major League Soccer has an estimated audience of 1,474,907 people in Germany.

#123among Soccer in Germany#62among Event in Germany#398in Sports

The average Major League Soccer fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include True Detective, Stella Artois, Certified Pre-Owned, with strongest over-indexing on True Detective (52.21× the country average).

Demographically, the Major League Soccer audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Major League Soccer fan in Germany is more male, around 29.5 years old, with strong Price Sensitivity tendencies and a notable affinity for True Detective.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major League Soccer profile in Germany.

Audience size
1.5M
in Germany
Gender
31.3%♀
68.7% male
Age
29.5
average years
Country rank
#4524
Event in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major League Soccer fans

31.3% are female, 68.7% are male, average age 29.5.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Major League Soccer audience in Germany
MetricValue
Female31.3%
Male68.7%
Average age29.5
Estimated audience size1,474,907
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Major League Soccer audience in Germany
Age bracketShare%
16-1949%
20-2919%
30-3914%
40-4913%
50+5%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Major League Soccer audience comes from Germany.

Worldwide audience distribution share by country for Major League Soccer
CountryShare
United States41.8%
Japan6.4%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major League Soccer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Major League Soccer fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.20×
02Hessen~100K1.14×
03Baden-Württemberg~200K1.11×
04Hamburg~40K1.09×
05Nordrhein-Westfalen~300K1.07×
06Berlin~70K1.07×
07Saarland~20K1.02×
08Rheinland-Pfalz~70K1.00×
09Niedersachsen~100K0.99×
10Schleswig-Holstein~50K0.99×
11Sachsen~70K0.94×
12Brandenburg~40K0.91×
13Bremen~10K0.90×
14Mecklenburg-Vorpommern~20K0.88×
15Thüringen~30K0.87×
16Sachsen-Anhalt~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Major League Soccer, Germany
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major League Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major League Soccer audience
#·InterestCategoryAffinity×
01Stella ArtoisFood & Beverages116.07×
02Eye contactKids & Family96.33×
03ManhwaLiterature82.52×
042 Broke GirlsMovies & TV58.06×
05True DetectiveMovies & TV52.21×
06Skin (musician)Music & Radio51.91×
07Marine mammalPets & Animals41.07×
08Executive officerPolitics & Society38.31×
09Certified Pre-OwnedCars & Mobility37.78×
10Zara KidsFashion & Accessoires33.63×
11Ho Chi Minh CityTravel & Leisure33.35×
12Pressure cookingHome & Garden27.67×
13Erin MoriartyMovies & TV26.65×
14Shopping cartFashion & Accessoires25.00×
15Basic EnglishPolitics & Society15.79×
16Birthday GiftsKids & Family11.64×
17FIFA World Cup 2026Sports8.37×
18GermanyTravel & Leisure4.30×
19SportschauSports4.27×
20FC Bayern MunichSports3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major League Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major League Soccer audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.56×
PatriotismCONSERVATISM1.40×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major League Soccer audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.46×
CreativityOPEN0.59×
IndulgenceJOY0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major League Soccer have in Germany?

Major League Soccer has an estimated audience of 1,474,907 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Major League Soccer fans?

31.3% of Major League Soccer fans are female, 68.7% are male, with an average age of 29.5 years.

03

Which brands do Major League Soccer fans like most?

Major League Soccer fans show strongest brand affinity for True Detective (52.21×), Stella Artois (116.07×), and Certified Pre-Owned (37.78×) over the country average.

04

Where do Major League Soccer fans live in Germany?

Major League Soccer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Major League Soccer fans also like?

Beyond Major League Soccer itself, the audience over-indexes on Stella Artois (116.07×), Certified Pre-Owned (37.78×), Executive officer (38.31×), and Zara Kids (33.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Major League Soccer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Major League Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →