Ho Chi Minh City Audience in Germany
Ho Chi Minh City has an estimated audience of 371,793 people in Germany. 61.9% are female, 38.1% are male, average age 39.1. Top brand affinities: Da Nang, Hanoi, International English Language Testing System, Cambodia, VietJet Air.
Top brand affinities include Da Nang, Hanoi, International English Language Testing System, with strongest over-indexing on Da Nang (67.42× the country average). Demographically, the Ho Chi Minh City audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Tradition.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Ho Chi Minh City fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 39.1 |
| Estimated audience size | 371,793 |
Audience persona
The typical Ho Chi Minh City fan in Germany is more female, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Da Nang.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Da Nang | 67.42× | Travel & Leisure |
| Hanoi | 37.24× | Travel & Leisure |
| International English Language Testing System | 18.99× | Business & Career |
| Cambodia | 25.31× | Travel & Leisure |
| VietJet Air | 44.48× | Travel & Leisure |
| FPT Group | 69.55× | Technology & Electronics |
| Vietnam | 12.07× | Travel & Leisure |
| Bank for International Settlements | 23.36× | Politics & Society |
| Singapore | 10.2× | Travel & Leisure |
| Tagesschau | 2.02× | Movies & TV |
| Country rap | 5.92× | Music & Radio |
| New Zealand | 8.18× | Travel & Leisure |
| Diary | 5.07× | Kids & Family |
| Malaysia | 7.48× | Travel & Leisure |
| Viber | 10.97× | Internet & Social Media |
| Satire | 3.97× | Literature |
| Pets | 1.65× | Pets & Animals |
| Vietnam Airlines | 13.32× | Travel & Leisure |
| King of Mask Singer | 17.68× | Movies & TV |
| Emily Blunt | 6.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.83 |
| Tradition | CONSERVATISM | 1.72 |
| Design Affinity | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.23 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 32.0% |
| United States | 9.3% |
| Japan | 7.8% |
See Ho Chi Minh City audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ho Chi Minh City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.