Rascasse Audience Intelligence

Ho Chi Minh City Audience in Germany

A data profile of the people who buy, follow and care about Ho Chi Minh City in Germany — modelled from more than twelve digital signal sources. Ho Chi Minh City has an estimated audience of 371,793 people in Germany.

#288among City in Germany#1364among POI in Germany#1188in Travel & Leisure

The average Ho Chi Minh City fan in Germany is 39.1 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Major League Soccer, Da Nang, Generali Deutschland, with strongest over-indexing on Major League Soccer (33.35× the country average).

Demographically, the Ho Chi Minh City audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ho Chi Minh City fan in Germany is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Major League Soccer.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ho Chi Minh City profile in Germany.

Audience size
372K
in Germany
Gender
61.9%♀
38.1% male
Age
39.1
average years
Country rank
#14870
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ho Chi Minh City fans

61.9% are female, 38.1% are male, average age 39.1.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Ho Chi Minh City audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age39.1
Estimated audience size371,793
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Ho Chi Minh City audience in Germany
Age bracketShare%
16-1916%
20-2924%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Ho Chi Minh City audience comes from Germany.

Worldwide audience distribution share by country for Ho Chi Minh City
CountryShare
Vietnam31.9%
United States9.3%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ho Chi Minh City audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ho Chi Minh City fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K2.83×
02Hessen~50K1.92×
03Hamburg~10K1.77×
04Bayern~70K1.21×
05Berlin~20K1.20×
06Bremen~4K1.18×
07Rheinland-Pfalz~20K0.83×
08Saarland~4K0.78×
09Thüringen~7K0.71×
10Mecklenburg-Vorpommern~5K0.71×
11Schleswig-Holstein~9K0.70×
12Brandenburg~8K0.70×
13Sachsen-Anhalt~7K0.69×
14Nordrhein-Westfalen~50K0.67×
15Sachsen~10K0.64×
16Niedersachsen~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Ho Chi Minh City, Germany
0.63×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ho Chi Minh City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ho Chi Minh City audience
#·InterestCategoryAffinity×
01Da NangTravel & Leisure69.07×
02FPT GroupTechnology & Electronics67.94×
03VietJet AirTravel & Leisure52.47×
04HanoiTravel & Leisure38.02×
05CambodiaTravel & Leisure35.37×
06Major League SoccerSports33.35×
07Bank for International SettlementsPolitics & Society32.77×
08King of Mask SingerMovies & TV30.77×
09Generali DeutschlandBusiness & Career28.17×
10Kuala LumpurTravel & Leisure21.62×
11VietnamTravel & Leisure15.54×
12SingaporeTravel & Leisure15.05×
13International English Language Testing SystemBusiness & Career14.77×
14BuddhismHealth13.57×
15MalaysiaTravel & Leisure13.07×
16New ZealandTravel & Leisure11.94×
17Folk costumeFashion & Accessoires11.74×
18DiaryKids & Family8.35×
19Mel GibsonMovies & TV7.94×
20AldiShopping2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ho Chi Minh City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ho Chi Minh City audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.94×
SpiritualityBALANCE3.91×
Convenience OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ho Chi Minh City audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
Price SensitivityPREMIUM0.88×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ho Chi Minh City have in Germany?

Ho Chi Minh City has an estimated audience of 371,793 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Ho Chi Minh City fans?

61.9% of Ho Chi Minh City fans are female, 38.1% are male, with an average age of 39.1 years.

03

Which brands do Ho Chi Minh City fans like most?

Ho Chi Minh City fans show strongest brand affinity for Major League Soccer (33.35×), Da Nang (69.07×), and Generali Deutschland (28.17×) over the country average.

04

Where do Ho Chi Minh City fans live in Germany?

Ho Chi Minh City fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~70K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ho Chi Minh City fans also like?

Beyond Ho Chi Minh City itself, the audience over-indexes on Da Nang (69.07×), Generali Deutschland (28.17×), Cambodia (35.37×), and Hanoi (38.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Ho Chi Minh City audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ho Chi Minh City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →