Ho Chi Minh City Audience in Germany
Ho Chi Minh City has an estimated audience of 371,793 people in Germany. 61.9% are female, 38.1% are male, average age 39.1. Top brand affinities: Icon (magazine), Exelon, Este, Veneto, Stradivarius, Pillow.
Top brand affinities include Icon (magazine), Exelon, Este, Veneto, with strongest over-indexing on Icon (magazine) (14.24× the country average). Demographically, the Ho Chi Minh City audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Tradition.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Ho Chi Minh City fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 39.1 |
| Estimated audience size | 371,793 |
Audience persona
The typical Ho Chi Minh City fan in Germany is more female, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Icon (magazine).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 14.24× | Arts & Culture |
| Exelon | 25.31× | Home & Garden |
| Este, Veneto | 3.11× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.71× | Home & Garden |
| Cachorros | 10.46× | Pets & Animals |
| Gudrun Sjödén | 3.49× | Fashion & Accessoires |
| Pantsuit | 7.33× | Fashion & Accessoires |
| Buying a House | 6.31× | Home & Garden |
| Tulkarm | 11.25× | Travel & Leisure |
| KLIX (AM) | 2.41× | Music & Radio |
| Christmas Gift | 1.53× | Kids & Family |
| Corfu (regional unit) | 2.84× | Travel & Leisure |
| Corona (band) | 1.99× | Music & Radio |
| Richie Kotzen | 12.31× | Music & Radio |
| JDSU | 2.36× | Business & Career |
| Henley shirt | 3.56× | Fashion & Accessoires |
| Jason Clarke (actor) | 3.21× | Movies & TV |
| Ireen Sheer | 1.93× | Music & Radio |
| Steampunk | 2.46× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.83 |
| Tradition | CONSERVATISM | 1.72 |
| Design Affinity | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.23 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 32.0% |
| United States | 9.3% |
| Japan | 7.8% |
See Ho Chi Minh City audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ho Chi Minh City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.