Generali Deutschland Audience in Germany
Generali Deutschland has an estimated audience of 487,186 people in Germany. 43.3% are female, 56.7% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: True Detective, Stella Artois, Certified Pre-Owned, Skin (musician), Zara Kids.
The average Generali Deutschland fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include True Detective, Stella Artois, Certified Pre-Owned, with strongest over-indexing on True Detective (45.79× the country average). Demographically, the Generali Deutschland audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Generali Deutschland fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 42.1 |
| Estimated audience size | 487,186 |
Audience persona
The typical Generali Deutschland fan in Germany is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for True Detective.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,966 | 1.51× |
| Bayern | 99,200 | 1.27× |
| Baden-Württemberg | 90,018 | 1.35× |
| Hessen | 49,213 | 1.33× |
| Niedersachsen | 38,816 | 0.82× |
| Rheinland-Pfalz | 33,576 | 1.38× |
| Sachsen | 21,307 | 0.89× |
| Hamburg | 14,309 | 1.3× |
| Berlin | 14,183 | 0.65× |
| Schleswig-Holstein | 12,995 | 0.74× |
| Thüringen | 9,539 | 0.77× |
| Sachsen-Anhalt | 9,421 | 0.75× |
| Brandenburg | 9,387 | 0.62× |
| Saarland | 7,963 | 1.33× |
| Mecklenburg-Vorpommern | 5,731 | 0.62× |
| Bremen | 2,829 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| True Detective | 45.79× | Movies & TV |
| Stella Artois | 101.25× | Food & Beverages |
| Certified Pre-Owned | 28.37× | Cars & Mobility |
| Skin (musician) | 45.44× | Music & Radio |
| Zara Kids | 26.3× | Fashion & Accessoires |
| Eye contact | 79.57× | Kids & Family |
| Pressure cooking | 25.23× | Home & Garden |
| Payback | 10.27× | Shopping |
| Executive officer | 21.52× | Politics & Society |
| Insurance policy | 20.54× | Business & Career |
| Germany | 3× | Travel & Leisure |
| Manhwa | 72.48× | Literature |
| Erin Moriarty | 23.29× | Movies & TV |
| Ho Chi Minh City | 28.17× | Travel & Leisure |
| Marine mammal | 32.21× | Pets & Animals |
| Basic English | 13.61× | Politics & Society |
| 2 Broke Girls | 46.03× | Movies & TV |
| Shopping cart | 19.64× | Fashion & Accessoires |
| Home insurance | 10.01× | Business & Career |
| Indian Premier League | 7.2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.77 |
| Patriotism | CONSERVATISM | 1.33 |
| Career Orientation | POWER | 1.29 |
| Price Sensitivity | PREMIUM | 1.23 |
| Family Orientation | CONSERVATISM | 1.21 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| China | 0.3% |
| United Kingdom | 0.3% |
See Generali Deutschland audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Generali Deutschland have in Germany?
Generali Deutschland has an estimated audience of 487,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Generali Deutschland fans?
43.3% of Generali Deutschland fans are female, 56.7% are male, with an average age of 42.1 years.
Which brands do Generali Deutschland fans like most?
Generali Deutschland fans show strongest brand affinity for True Detective (45.79×), Stella Artois (101.25×), and Certified Pre-Owned (28.37×) over the country average.
Where do Generali Deutschland fans live in Germany?
Generali Deutschland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,966), Bayern (reach 99,200), and Baden-Württemberg (reach 90,018). These three regions account for the largest share of the active audience.
What other brands do Generali Deutschland fans also like?
Beyond Generali Deutschland itself, the audience over-indexes on Stella Artois (101.25×), Certified Pre-Owned (28.37×), Skin (musician) (45.44×), and Zara Kids (26.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Generali Deutschland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.