Rascasse Audience Intelligence

Cambodia Audience in Germany

A data profile of the people who buy, follow and care about Cambodia in Germany — modelled from more than twelve digital signal sources. Cambodia has an estimated audience of 487,880 people in Germany.

#123among Country in Germany#1011among POI in Germany#935in Travel & Leisure

The average Cambodia fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VnExpress, Vietnam Airlines, Mid-Autumn Festival, with strongest over-indexing on VnExpress (63.41× the country average).

Demographically, the Cambodia audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cambodia fan in Germany is more female, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for VnExpress.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cambodia profile in Germany.

Audience size
488K
in Germany
Gender
55.4%♀
44.6% male
Age
39.5
average years
Country rank
#11989
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cambodia fans

55.4% are female, 44.6% are male, average age 39.5.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Cambodia audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age39.5
Estimated audience size487,880
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Cambodia audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Cambodia audience comes from Germany.

Worldwide audience distribution share by country for Cambodia
CountryShare
Vietnam14.5%
China9.6%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cambodia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cambodia fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K1.19×
02Baden-Württemberg~80K1.19×
03Hessen~40K1.16×
04Berlin~30K1.15×
05Hamburg~10K1.11×
06Nordrhein-Westfalen~100K1.08×
07Sachsen~20K1.00×
08Bremen~4K1.00×
09Rheinland-Pfalz~20K0.98×
10Schleswig-Holstein~20K0.96×
11Niedersachsen~40K0.95×
12Brandenburg~10K0.91×
13Thüringen~10K0.90×
14Saarland~5K0.88×
15Mecklenburg-Vorpommern~8K0.83×
16Sachsen-Anhalt~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Cambodia, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cambodia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cambodia audience
#·InterestCategoryAffinity×
01Cần ThơTravel & Leisure67.87×
02Overseas VietnamesePolitics & Society67.71×
03Nha TrangTravel & Leisure64.70×
04South VietnamTravel & Leisure63.88×
05Da NangTravel & Leisure63.65×
06VnExpressNews63.41×
07Vietnamese alphabetPolitics & Society61.94×
08Vũng TàuTravel & Leisure61.83×
09Da Nang International AirportTravel & Leisure61.43×
10Hạ LongTravel & Leisure60.71×
11North VietnamTravel & Leisure60.49×
12VietJet AirTravel & Leisure59.27×
13Vietnam AirlinesTravel & Leisure59.10×
14Mid-Autumn FestivalTravel & Leisure58.72×
15TếtTravel & Leisure57.61×
16Phú QuốcTravel & Leisure55.90×
17Phnom PenhTravel & Leisure54.76×
18Ho Chi Minh CityTravel & Leisure35.37×
19HanoiTravel & Leisure33.79×
20ImdbMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cambodia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cambodia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.00×
PatriotismCONSERVATISM1.56×
Price SensitivityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cambodia audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.51×
Design AffinityPREMIUM0.59×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cambodia have in Germany?

Cambodia has an estimated audience of 487,880 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cambodia fans?

55.4% of Cambodia fans are female, 44.6% are male, with an average age of 39.5 years.

03

Which brands do Cambodia fans like most?

Cambodia fans show strongest brand affinity for VnExpress (63.41×), Vietnam Airlines (59.1×), and Mid-Autumn Festival (58.72×) over the country average.

04

Where do Cambodia fans live in Germany?

Cambodia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cambodia fans also like?

Beyond Cambodia itself, the audience over-indexes on Vietnam Airlines (59.1×), Mid-Autumn Festival (58.72×), Da Nang (63.65×), and South Vietnam (63.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Cambodia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cambodia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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