Rascasse Audience Intelligence

Vietnam Airlines Target Market in Germany

A data profile of the people who buy, follow and care about Vietnam Airlines in Germany — modelled from more than twelve digital signal sources. Vietnam Airlines has an estimated audience of 418,684 people in Germany.

#36among Airline in Germany#1747among Brand in Germany#1065in Travel & Leisure

The average Vietnam Airlines fan in Germany is 38.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include VnExpress, Air France, Galatasaray S.K., with strongest over-indexing on VnExpress (20.02× the country average).

Demographically, the Vietnam Airlines audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vietnam Airlines fan in Germany is balanced, around 38.6 years old, with strong Travelling tendencies and a notable affinity for VnExpress.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnam Airlines profile in Germany.

Audience size
419K
in Germany
Gender
50.2%♀
49.8% male
Age
38.6
average years
Country rank
#13486
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vietnam Airlines

50.2% are female, 49.8% are male, average age 38.6.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Vietnam Airlines audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age38.6
Estimated audience size418,684
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Vietnam Airlines audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Vietnam Airlines audience comes from Germany.

Worldwide audience distribution share by country for Vietnam Airlines
CountryShare
Vietnam38.2%
Australia7.6%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnam Airlines audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vietnam Airlines customers by region in Germany
#RegionReachAffinity×
01Hessen~50K1.76×
02Bayern~100K1.54×
03Baden-Württemberg~70K1.30×
04Thüringen~10K1.25×
05Berlin~20K1.23×
06Rheinland-Pfalz~20K1.17×
07Sachsen~20K1.10×
08Sachsen-Anhalt~10K0.91×
09Nordrhein-Westfalen~80K0.88×
10Hamburg~8K0.86×
11Saarland~4K0.81×
12Bremen~3K0.81×
13Niedersachsen~30K0.75×
14Brandenburg~9K0.70×
15Mecklenburg-Vorpommern~4K0.55×
16Schleswig-Holstein~8K0.53×
Fig. 06

Affinity by region

Affinity by region — Vietnam Airlines, Germany
0.53×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnam Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnam Airlines audience
#·InterestCategoryAffinity×
01Frontier AirlinesTravel & Leisure32.15×
02Phú QuốcTravel & Leisure26.85×
03Da NangTravel & Leisure24.27×
04Hội AnTravel & Leisure24.19×
05VietJet AirTravel & Leisure23.25×
06South VietnamTravel & Leisure21.74×
07Mid-Autumn FestivalTravel & Leisure21.09×
08VnExpressNews20.02×
09LINETechnology & Electronics15.43×
10Air FranceTravel & Leisure11.90×
11Steven SeagalMovies & TV11.41×
12VietnamTravel & Leisure10.70×
13Michelle PfeifferMovies & TV7.92×
14BeirutTravel & Leisure6.30×
15Funny VideosInternet & Social Media5.97×
16Makeup TutorialsBeauty & Wellness5.68×
17Turkish AirlinesTravel & Leisure4.89×
18Galatasaray S.K.Sports3.63×
19HermèsFashion & Accessoires2.98×
20FIFA World CupSports1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnam Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnam Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.49×
Luxury OrientationPREMIUM1.49×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnam Airlines audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
DIY MentalityTHRILL0.63×
PatriotismCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vietnam Airlines's target market in Germany?

Vietnam Airlines's target market in Germany covers an estimated 418,684 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Vietnam Airlines customers?

50.2% of the Vietnam Airlines audience are female, 49.8% are male, with an average age of 38.6 years.

03

Which brands do Vietnam Airlines fans like most?

Vietnam Airlines fans show strongest brand affinity for VnExpress (20.02×), Air France (11.9×), and Galatasaray S.K. (3.63×) over the country average.

04

Where do Vietnam Airlines fans live in Germany?

Vietnam Airlines fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnam Airlines fans also like?

Beyond Vietnam Airlines itself, the audience over-indexes on Air France (11.9×), Galatasaray S.K. (3.63×), Da Nang (24.27×), and Makeup Tutorials (5.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Vietnam Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vietnam Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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