Vietnam Airlines Audience in Germany
Vietnam Airlines has an estimated audience of 402,344 people in Germany. 50.2% are female, 49.8% are male, average age 38.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: VnExpress, Air France, Galatasaray S.K., Da Nang, Makeup Tutorials.
The average Vietnam Airlines fan in Germany is 38.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include VnExpress, Air France, Galatasaray S.K., with strongest over-indexing on VnExpress (20.02× the country average). Demographically, the Vietnam Airlines audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Vietnam Airlines fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.6 |
| Estimated audience size | 402,344 |
Audience persona
The typical Vietnam Airlines fan in Germany is balanced, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for VnExpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 97,171 | 1.5× |
| Nordrhein-Westfalen | 79,199 | 0.9× |
| Baden-Württemberg | 72,754 | 1.33× |
| Hessen | 56,556 | 1.84× |
| Niedersachsen | 29,703 | 0.76× |
| Rheinland-Pfalz | 23,492 | 1.17× |
| Berlin | 22,610 | 1.26× |
| Sachsen | 21,687 | 1.1× |
| Thüringen | 12,905 | 1.26× |
| Sachsen-Anhalt | 9,584 | 0.92× |
| Brandenburg | 7,929 | 0.64× |
| Hamburg | 7,802 | 0.86× |
| Schleswig-Holstein | 6,930 | 0.48× |
| Saarland | 3,740 | 0.76× |
| Mecklenburg-Vorpommern | 3,630 | 0.47× |
| Bremen | 2,635 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VnExpress | 20.02× | News |
| Air France | 11.9× | Travel & Leisure |
| Galatasaray S.K. | 3.63× | Sports |
| Da Nang | 24.27× | Travel & Leisure |
| Makeup Tutorials | 5.68× | Beauty & Wellness |
| Phú Quốc | 26.85× | Travel & Leisure |
| Mid-Autumn Festival | 21.09× | Travel & Leisure |
| Hermès | 2.98× | Fashion & Accessoires |
| Vietnam | 10.7× | Travel & Leisure |
| Steven Seagal | 11.41× | Movies & TV |
| Beirut | 6.3× | Travel & Leisure |
| LINE | 15.43× | Technology & Electronics |
| Hội An | 24.19× | Travel & Leisure |
| Funny Videos | 5.97× | Internet & Social Media |
| VietJet Air | 23.25× | Travel & Leisure |
| Julianne Moore | 8.58× | Movies & TV |
| Michelle Pfeiffer | 7.92× | Movies & TV |
| South Vietnam | 21.74× | Travel & Leisure |
| Frontier Airlines | 32.15× | Travel & Leisure |
| FIFA World Cup | 1.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.96 |
| Risk Appetite | THRILL | 1.92 |
| Convenience Orientation | PREMIUM | 1.75 |
| Tradition | CONSERVATISM | 1.5 |
| Career Orientation | POWER | 1.33 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 38.8% |
| Australia | 7.6% |
| India | 7.6% |
See Vietnam Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Vietnam Airlines have in Germany?
Vietnam Airlines has an estimated audience of 402,344 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vietnam Airlines fans?
50.2% of Vietnam Airlines fans are female, 49.8% are male, with an average age of 38.6 years.
Which brands do Vietnam Airlines fans like most?
Vietnam Airlines fans show strongest brand affinity for VnExpress (20.02×), Air France (11.9×), and Galatasaray S.K. (3.63×) over the country average.
Where do Vietnam Airlines fans live in Germany?
Vietnam Airlines fans in Germany are most concentrated in Bayern (reach 97,171), Nordrhein-Westfalen (reach 79,199), and Baden-Württemberg (reach 72,754). These three regions account for the largest share of the active audience.
What other brands do Vietnam Airlines fans also like?
Beyond Vietnam Airlines itself, the audience over-indexes on Air France (11.9×), Galatasaray S.K. (3.63×), Da Nang (24.27×), and Makeup Tutorials (5.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vietnam Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.