LINE Audience in Germany
LINE has an estimated audience of 303,881 people in Germany. 50.6% are female, 49.4% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Valentine (film), University of Tsukuba, Dove (chocolate), Game Show Network, Universal Studios Japan.
The average LINE fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Valentine (film), University of Tsukuba, Dove (chocolate), with strongest over-indexing on Valentine (film) (174.95× the country average). Demographically, the LINE audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of LINE fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 37.7 |
| Estimated audience size | 303,881 |
Audience persona
The typical LINE fan in Germany is balanced, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Valentine (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,854 | 1.11× |
| Bayern | 70,387 | 1.15× |
| Baden-Württemberg | 51,892 | 1× |
| Hessen | 46,285 | 1.59× |
| Niedersachsen | 31,902 | 0.86× |
| Berlin | 25,556 | 1.5× |
| Rheinland-Pfalz | 18,133 | 0.95× |
| Sachsen | 16,001 | 0.86× |
| Schleswig-Holstein | 11,885 | 0.87× |
| Hamburg | 10,074 | 1.17× |
| Brandenburg | 9,732 | 0.82× |
| Thüringen | 7,697 | 0.79× |
| Sachsen-Anhalt | 6,732 | 0.68× |
| Mecklenburg-Vorpommern | 5,033 | 0.69× |
| Saarland | 5,009 | 1.07× |
| Bremen | 3,342 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Valentine (film) | 174.95× | Movies & TV |
| University of Tsukuba | 117.86× | Business & Career |
| Dove (chocolate) | 56.38× | Food & Beverages |
| Game Show Network | 130.86× | Movies & TV |
| Universal Studios Japan | 67.8× | Travel & Leisure |
| Lezhincomics | 170.09× | Literature |
| Chloe (film) | 23.57× | Movies & TV |
| We Heart It | 112.12× | Internet & Social Media |
| Seinen manga | 24.56× | Literature |
| Comic strip | 19.59× | Literature |
| criminal case | 26.01× | Games |
| National Kaohsiung First University of Science and Technology | 66.76× | Business & Career |
| Kino (band) | 6.33× | Music & Radio |
| Rango (2011 film) | 42.89× | Movies & TV |
| Brooks Brothers | 37.1× | Fashion & Accessoires |
| Popcorn Time | 19.68× | Technology & Electronics |
| DKNY | 12.03× | Fashion & Accessoires |
| Bloodline (TV series) | 41.14× | Movies & TV |
| Yahoo!ショッピング | 3.91× | |
| Emmanuelle Alt | 158.85× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Price Sensitivity | PREMIUM | 1.27 |
| Urban Lifestyle | OPEN | 1.02 |
| Luxury Orientation | PREMIUM | 1.02 |
| Travelling | THRILL | 0.98 |
| Design Affinity | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 40.8% |
| China | 12.1% |
| Taiwan | 7.2% |
See LINE audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does LINE have in Germany?
LINE has an estimated audience of 303,881 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LINE fans?
50.6% of LINE fans are female, 49.4% are male, with an average age of 37.7 years.
Which brands do LINE fans like most?
LINE fans show strongest brand affinity for Valentine (film) (174.95×), University of Tsukuba (117.86×), and Dove (chocolate) (56.38×) over the country average.
Where do LINE fans live in Germany?
LINE fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,854), Bayern (reach 70,387), and Baden-Württemberg (reach 51,892). These three regions account for the largest share of the active audience.
What other brands do LINE fans also like?
Beyond LINE itself, the audience over-indexes on University of Tsukuba (117.86×), Dove (chocolate) (56.38×), Game Show Network (130.86×), and Universal Studios Japan (67.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LINE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.