Dove (chocolate) Audience in Germany
Dove (chocolate) has an estimated audience of 165,375 people in Germany. 68.3% are female, 31.7% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chocolate Lovers, Leonidas (chocolate maker), Heath Ledger, Tagesschau, The Hershey Company.
The average Dove (chocolate) fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chocolate Lovers, Leonidas (chocolate maker), Heath Ledger, with strongest over-indexing on Chocolate Lovers (82.24× the country average). Demographically, the Dove (chocolate) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Healthy Lifestyle, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Dove (chocolate) fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 35.9 |
| Estimated audience size | 165,375 |
Audience persona
The typical Dove (chocolate) fan in Germany is more female, around 35.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Chocolate Lovers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,322 | 1.15× |
| Bayern | 36,967 | 1.01× |
| Baden-Württemberg | 31,204 | 1.01× |
| Hessen | 22,652 | 1.31× |
| Niedersachsen | 21,566 | 0.98× |
| Berlin | 13,263 | 1.31× |
| Rheinland-Pfalz | 11,478 | 1.01× |
| Sachsen | 9,078 | 0.81× |
| Schleswig-Holstein | 8,121 | 1× |
| Hamburg | 7,120 | 1.39× |
| Brandenburg | 6,047 | 0.86× |
| Sachsen-Anhalt | 4,443 | 0.75× |
| Thüringen | 4,439 | 0.77× |
| Mecklenburg-Vorpommern | 3,260 | 0.75× |
| Bremen | 2,333 | 1.2× |
| Saarland | 2,146 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chocolate Lovers | 82.24× | Food & Beverages |
| Leonidas (chocolate maker) | 97.6× | Food & Beverages |
| Heath Ledger | 17.46× | Movies & TV |
| Tagesschau | 4.32× | Movies & TV |
| The Hershey Company | 46.06× | Food & Beverages |
| Hair salon | 22.87× | Home & Garden |
| Ladurée | 46.88× | Food & Beverages |
| Ritter Sport | 16.06× | Food & Beverages |
| M&M's | 17.91× | Food & Beverages |
| Asian TV | 94.91× | Movies & TV |
| Snickers | 18.26× | Food & Beverages |
| Popcorn Time | 19.69× | Technology & Electronics |
| Lindt & Sprüngli | 20.79× | Food & Beverages |
| Ferrero Rocher | 14.74× | Food & Beverages |
| Designer | 4.25× | Home & Garden |
| Sogo | 22.97× | Technology & Electronics |
| Spiegel Online | 2.59× | News |
| Domain name | 5.9× | Technology & Electronics |
| Emilia (Bulgarian singer) | 28.81× | Music & Radio |
| Food | 1.84× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.9 |
| Individualism | JOY | 1.63 |
| Creativity | OPEN | 1.26 |
| Indulgence | JOY | 1.24 |
| Convenience Orientation | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| Brazil | 11.3% |
| Italy | 8.7% |
See Dove (chocolate) audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
Frequently asked questions
How many fans does Dove (chocolate) have in Germany?
Dove (chocolate) has an estimated audience of 165,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dove (chocolate) fans?
68.3% of Dove (chocolate) fans are female, 31.7% are male, with an average age of 35.9 years.
Which brands do Dove (chocolate) fans like most?
Dove (chocolate) fans show strongest brand affinity for Chocolate Lovers (82.24×), Leonidas (chocolate maker) (97.6×), and Heath Ledger (17.46×) over the country average.
Where do Dove (chocolate) fans live in Germany?
Dove (chocolate) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,322), Bayern (reach 36,967), and Baden-Württemberg (reach 31,204). These three regions account for the largest share of the active audience.
What other brands do Dove (chocolate) fans also like?
Beyond Dove (chocolate) itself, the audience over-indexes on Leonidas (chocolate maker) (97.6×), Heath Ledger (17.46×), Tagesschau (4.32×), and The Hershey Company (46.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dove (chocolate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.