Rascasse Audience Intelligence

Dove (chocolate) Target Market in Germany

A data profile of the people who buy, follow and care about Dove (chocolate) in Germany — modelled from more than twelve digital signal sources. Dove (chocolate) has an estimated audience of 221,958 people in Germany.

#22among Chocolate & cookies in Germany#2680among Brand in Germany#1030in Food & Beverages

The average Dove (chocolate) fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chocolate Lovers, Leonidas (chocolate maker), Heath Ledger, with strongest over-indexing on Chocolate Lovers (82.24× the country average).

Demographically, the Dove (chocolate) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dove (chocolate) fan in Germany is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Chocolate Lovers.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dove (chocolate) profile in Germany.

Audience size
222K
in Germany
Gender
68.3%♀
31.7% male
Age
35.9
average years
Country rank
#21263
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dove (chocolate)

68.3% are female, 31.7% are male, average age 35.9.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Dove (chocolate) audience in Germany
MetricValue
Female68.3%
Male31.7%
Average age35.9
Estimated audience size221,958
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Dove (chocolate) audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4919%
50+13%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Dove (chocolate) audience comes from Germany.

Worldwide audience distribution share by country for Dove (chocolate)
CountryShare
United States34.3%
Brazil11.1%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dove (chocolate) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dove (chocolate) customers by region in Germany
#RegionReachAffinity×
01Hamburg~7K1.35×
02Hessen~20K1.27×
03Berlin~10K1.26×
04Bremen~2K1.17×
05Nordrhein-Westfalen~50K1.10×
06Bayern~40K1.00×
07Rheinland-Pfalz~10K1.00×
08Baden-Württemberg~30K0.99×
09Schleswig-Holstein~8K0.98×
10Niedersachsen~20K0.96×
11Brandenburg~6K0.87×
12Saarland~2K0.87×
13Sachsen~9K0.84×
14Sachsen-Anhalt~5K0.81×
15Thüringen~5K0.81×
16Mecklenburg-Vorpommern~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Dove (chocolate), Germany
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dove (chocolate) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dove (chocolate) audience
#·InterestCategoryAffinity×
01Leonidas (chocolate maker)Food & Beverages97.60×
02Asian TVMovies & TV94.91×
03Chocolate LoversFood & Beverages82.24×
04ValrhonaFood & Beverages56.18×
05LaduréeFood & Beverages46.88×
06The Hershey CompanyFood & Beverages46.06×
07Emilia (Bulgarian singer)Music & Radio28.81×
08SogoTechnology & Electronics22.97×
09Hair salonHome & Garden22.87×
10Lindt & SprüngliFood & Beverages20.79×
11Popcorn TimeTechnology & Electronics19.69×
12SnickersFood & Beverages18.26×
13M&M'sFood & Beverages17.91×
14Heath LedgerMovies & TV17.46×
15Ritter SportFood & Beverages16.06×
16Ferrero RocherFood & Beverages14.74×
17Domain nameTechnology & Electronics5.90×
18TagesschauMovies & TV4.32×
19DesignerHome & Garden4.25×
20FoodFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dove (chocolate) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dove (chocolate) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.07×
Healthy LifestyleBALANCE1.59×
Pet OwnershipJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dove (chocolate) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Career OrientationPOWER0.94×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dove (chocolate)'s target market in Germany?

Dove (chocolate)'s target market in Germany covers an estimated 221,958 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dove (chocolate) customers?

68.3% of the Dove (chocolate) audience are female, 31.7% are male, with an average age of 35.9 years.

03

Which brands do Dove (chocolate) fans like most?

Dove (chocolate) fans show strongest brand affinity for Chocolate Lovers (82.24×), Leonidas (chocolate maker) (97.6×), and Heath Ledger (17.46×) over the country average.

04

Where do Dove (chocolate) fans live in Germany?

Dove (chocolate) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dove (chocolate) fans also like?

Beyond Dove (chocolate) itself, the audience over-indexes on Leonidas (chocolate maker) (97.6×), Heath Ledger (17.46×), Tagesschau (4.32×), and The Hershey Company (46.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in Germany

See Dove (chocolate) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dove (chocolate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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