Snickers Audience in Germany
Snickers has an estimated audience of 518,115 people in Germany. 51.1% are female, 48.9% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Celebrations, F(x) (band), Kool-Aid, Snacking, Christian Ulmen.
The average Snickers fan in Germany is 34.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Celebrations, F(x) (band), Kool-Aid, with strongest over-indexing on Celebrations (19.08× the country average). Demographically, the Snickers audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Snickers fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 34.2 |
| Estimated audience size | 518,115 |
Audience persona
The typical Snickers fan in Germany is balanced, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Celebrations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,421 | 1.16× |
| Bayern | 86,815 | 1.04× |
| Baden-Württemberg | 77,612 | 1.1× |
| Niedersachsen | 55,673 | 1.11× |
| Hessen | 45,763 | 1.16× |
| Schleswig-Holstein | 26,020 | 1.4× |
| Rheinland-Pfalz | 25,884 | 1× |
| Berlin | 22,350 | 0.96× |
| Sachsen | 20,302 | 0.8× |
| Hamburg | 14,554 | 1.24× |
| Brandenburg | 14,157 | 0.88× |
| Sachsen-Anhalt | 9,971 | 0.74× |
| Thüringen | 9,776 | 0.74× |
| Mecklenburg-Vorpommern | 7,597 | 0.77× |
| Saarland | 5,701 | 0.9× |
| Bremen | 4,450 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Celebrations | 19.08× | Food & Beverages |
| F(x) (band) | 10.98× | Music & Radio |
| Kool-Aid | 26.4× | Food & Beverages |
| Snacking | 5.51× | Food & Beverages |
| Christian Ulmen | 3.33× | Movies & TV |
| Barbie | 2.19× | Movies & TV |
| Candy | 3.17× | Food & Beverages |
| Bounty (chocolate bar) | 17.42× | Food & Beverages |
| Chocolate bar | 9.05× | Food & Beverages |
| Wirtz | 2.63× | Music & Radio |
| Hornbach | 1.83× | Shopping |
| Netto Marken-Discount | 1.61× | Shopping |
| Kinder Bueno | 15.1× | Food & Beverages |
| Der Tagesspiegel | 2.51× | News |
| Wikia | 3.26× | Internet & Social Media |
| Peacemaker | 2.44× | Movies & TV |
| Foundation | 4.93× | Music & Radio |
| Godzilla | 2.43× | Movies & TV |
| Wikipedia | 1.59× | Internet & Social Media |
| FRITZ!Box | 1.91× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Individualism | JOY | 1.19 |
| Convenience Orientation | PREMIUM | 1.19 |
| Price Sensitivity | PREMIUM | 1.18 |
| Early Adopter Mentality | POWER | 1.15 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Brazil | 13.0% |
| Mexico | 5.2% |
See Snickers audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
Frequently asked questions
How many fans does Snickers have in Germany?
Snickers has an estimated audience of 518,115 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snickers fans?
51.1% of Snickers fans are female, 48.9% are male, with an average age of 34.2 years.
Which brands do Snickers fans like most?
Snickers fans show strongest brand affinity for Celebrations (19.08×), F(x) (band) (10.98×), and Kool-Aid (26.4×) over the country average.
Where do Snickers fans live in Germany?
Snickers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,421), Bayern (reach 86,815), and Baden-Württemberg (reach 77,612). These three regions account for the largest share of the active audience.
What other brands do Snickers fans also like?
Beyond Snickers itself, the audience over-indexes on F(x) (band) (10.98×), Kool-Aid (26.4×), Snacking (5.51×), and Christian Ulmen (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.